retail case studies Archives - ContactPigeon

Walmart Marketing Strategy: Decoding the Success of the US Multinational Retailer

Published: Sep 13, 2023 | Updated: Sep 27, 2023 by ContactPigeon in Brand Stories

The Walmart household name has made an enormous impact in the retail world of hypermarkets and experienced immense growth since its humble beginnings in 1962. Operating approximately 11,000 discount department and grocery stores, Walmart is the largest company by revenue worldwide, with almost US $570 billion annually and 2.2 million employees. The brand’s presence extends to numerous countries and various retail formats, like warehouse clubs, eCommerce websites, and supercenters. Without a doubt, these insane numbers and facts have made this retail Goliath a worthy candidate for a dedicated case study and a deep dive into the Walmart marketing strategy. By

Analyzing Lidl’s Marketing Strategy: How the Discount Supermarket Leader Scaled

Published: Aug 9, 2023 | Updated: Sep 22, 2023 by ContactPigeon in Brand Stories

The fierce competition in the FMCG world has brought forward many big brands that have achieved global awareness and continuous growth. One of the biggest names that have shown immense success for almost 100 years, with approximately 12,000 locations in 30 countries, is, of course, none other than Lidl. The household name has impacted the FMCG retail industry, and Lidl’s marketing strategy has skyrocketed the brand to unyielding success in Europe and in the United States. This article focuses on the key factors that made Lidl a leader in discount retailing, delving deep into exploring the brand’s journey through time.

Gap Marketing Strategy: How the American Clothing Retailer Scaled to Over 3000 Stores

Published: May 26, 2023 by ContactPigeon in Brand Stories

The story of how Gap Inc., a leading global fashion retailer, took the world by storm is worth paying attention to. From its humble beginning, the company has attained impressive feats. However, it has also had its fair share of challenges. In 2021, the company recorded $16.7 billion in net sales, which represented a 21% increase from 2020 and a 2% growth from 2019 revenue. We explore the Gap marketing strategy that allowed the brand to penetrate different segments of the clothing market and achieve a widespread customer appeal. You will discover the strategies that made Gap the global fashion retail brand and

The Body Shop Marketing Strategy: Disrupting the Beauty Industry Since 1976

Published: May 5, 2023 | Updated: May 16, 2023 by ContactPigeon in Brand Stories

The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging the world of the beauty industry, holding up the sector to high standards, and encouraging radical changes. It is no secret that the brand’s positioning in beauty and personal care was different from the start, and it was a critical factor in making it one of the most renowned companies with ~3000 stores worldwide in more than 65 countries. To fully understand the components

Tommy Hilfiger Marketing Strategy: How the Fashion Retailer Evolved Into a Lifestyle Brand

Published: Apr 13, 2023 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Founded in 1985, the Tommy Hilfiger name has been associated with the preppy lifestyle for almost four decades all over the globe, and, of course, this wasn’t by chance. What started as a line of men’s clothing has now grown into one of the most recognizable brands having 2000 stores in 100 countries. With 4.7 billion U.S. dollars in revenue in 2021 worldwide, the Tommy Hilfiger marketing strategy revolves around a brand-focused, digitally-led approach that has enabled this retail giant to stay competitive even in the most challenging times. This case study examines the disciplined marketing execution of the fashion

Argos Marketing Strategy: How the UK Catalog Retailer Nailed Omnichannel

Published: Feb 28, 2023 | Updated: Sep 22, 2023 by ContactPigeon in Brand Stories

Founded in 1972, Argos is a UK catalog retailer serving the United Kingdom and Ireland through multiple shopping channels. In its 50-year history, the store has undergone many changes and now serves as a popular shopping destination with over 130 million customers annually. Argos is the fourth most popular online retailer in the UK, generating over $5.2 million US dollars in sales as of 2021. This case study explores how Argos’ marketing strategy adapted from its humble origins as a catalog retailer to a retail giant using an omnichannel strategy. Table of Contents > A journey through the history of

SUPERDRY Case Study: The Marketing Strategy Behind One of the Top UK Clothing Retailers

Published: Nov 30, 2022 | Updated: May 2, 2023 by ContactPigeon in Brand Stories

SUPERDRY is a renowned clothing company based in the United Kingdom and was established in 1985. The company offers casual clothing inspired by classic American styles and Japanese graphic design fused in a uniquely British way. Popular with celebrities including Idris Elba and David Beckham, SUPERDRY is a fast-growing brand offering a distinctive look. The company has grown significantly in the past decade, from £237 million in 2011 to £610 million in 2022, reaching a high of £872 million in 2018. To continually expand, the company takes advantage of its omnichannel retail strategy. In this piece, we will learn how the

The Ocado marketing strategy: How it reached the UK TOP50 retailers list

Published: Jul 26, 2022 | Updated: Sep 22, 2023 by ContactPigeon in Brand Stories

When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the company consisted of three employees in a single room, thinking of how to respond to an emerging trend of consumers shopping online. In the company’s early days, this business model was new, but Ocado’s marketing strategy propelled them to become the U.K.’s largest online grocery platform. The company now makes about 183 deliveries per van per week, providing citizens across the U.K. with groceries and other essentials. But Ocado didn’t grow overnight. They didn’t turn a profit until 2015,

Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK

Published: May 24, 2022 | Updated: Sep 22, 2023 by ContactPigeon in Brand Stories

The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth remains one of the biggest success stories in the UK business world. It is the second-largest supermarket chain in the entire United Kingdom, overseeing more than 1,400 locations found all across the country, employing 117,000 workers, and holding 16% of the total supermarket sector. Given the company’s success, any business manager seeking to expand his or her operations would benefit from an in-depth look

ASDA’s marketing strategy: How the British supermarket chain reached the top

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Published: Apr 11, 2022 | Updated: Sep 22, 2023 by ContactPigeon in Brand Stories

ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week across its 600 stores. The British empire leverages machine learning, an omnichannel approach to retail, and now-iconic lines to meet emerging needs. In other words, the ASDA marketing strategy includes many cool tricks that can make a company stand out and get a competitive edge. Resuming our favorite case studies and brand stories, the purpose of this detailed analysis is to benefit other retail businesses with both inspirational and instructive marketing gems. So without further ado, let’s