With 2.64 billion people shopping online, retailers need technology to deliver an omnichannel retail experience. Gartner’s strategic technology trends give retailers insights into technologies that can help them achieve their yearly goals, from growing revenue to building a brand. Gartner trends 2023 is focused on themes like optimization, scale, pioneering, and sustainable technology, making this release one of the hottest topics in the industry. Therefore, like every year, we have prepared for our readers a breakdown of Gartner technology trends in 2023, along with advice for applying these trends to eCommerce, omnichannel retailing, and other facets of a retail business.
Research shows that 90% of customers expect brands to have an online presence, even though 81% of shoppers in the US are comfortable in brick-and-mortar stores again. Despite the post-Covid shopping habits, keeping the shopping experience consistent both online and in person helps brands build trust with their shoppers, and should be a top priority for every retailer. Three-quarters of shoppers say they want consistency across all channels when working with a brand, and the most effective way to achieve that consistency is to stay ahead of the game with a top-notch Omnichannel strategy. In this article, we have collected
Since 2020, the retail industry has been challenged by numerous threats and challenges. At first, it was the pandemic that shook the world, pushing the eCommerce adoption rate to +30% over the 2019 levels and fiercely switching the purchase behavior of consumers across the world. In 2022 and as the world tried to normalize its pace, the Ukrainian War, the energy crisis, and inflation shook the world, with 52% of the consumers claiming that the rising costs affect their ability to purchase goods, according to EY. The retail industry has been adapting to a new reality so we expect to