If you have launched an eCommerce store, then you should know that one important step towards success is to build traffic. (You can learn more about building website traffic in this interesting article). However, if you want your Shopify store to thrive, it’s not enough to simply grow traffic — especially since only 1 to 2 percent of visitors actually convert to paying customers. Instead, Shopify store owner needs to take one further step: try to actually convert site visits into sales – and then turn paying customers into returning customers. Triggered emails may be the answer to that. In
What You Didn’t Know About Cart Abandonment Emails?
Generally, online businesses should focus on continually analyzing their sales funnel to identify bottlenecks where customers are lost. One of the most common places to lose an interested and qualified lead is right at checkout. Many consumers report that they abandon their cart because of unexpected fees, high shipping costs, the requirement of creating an account or because they cannot get an answer to a question they have about their planned purchase. Companies can avoid these lost sales by being more user-friendly in their website design. At the same time, they should also look into recouping sales by proactively reaching out