Who doesn’t love Valentine’s Day? If you’re an online retailer, you already know that the international celebration of true love is a great time to boost sales and to recover from the post-holiday slump. In 2020, Valentine’s Day sales reached an all-time high, hitting $27.4 billion in the United States alone. This year, as retailers cope with the economic fallout of the COVID-19 pandemic, Valentine’s Day sales are more important than ever. Keep reading to learn the retail best practices for Valentine’s Day and what you can do to market your business to reap the full benefit of the upcoming holiday.
As red and pink hearts begin to pepper the shop windows, it’s a reminder that Valentine’s Day draws near. Despite the proximity to Black Friday and Christmas period, Valentine’s Day remains one of the top holidays for boosting retail sales. In 2019, American consumers spent a record-breaking $21B on gift-giving during this period, according to the National Retail Federation (NRF), with younger millennials (age 23-29) and Gen X leading the spending. Whether if you have already started the Valentine’s Day retail marketing for your retail store, or still seeking ideas on what to do, you’ve landed on the right post.
Valentine’s Day is just a month away. After Christmas, Valentine’s Day is our second favorite holiday of the year. After all, very few of us can resist those heart melting and gushingly sweet wishes exchanged on the holiday of love! ? At the same time, Valentine’s day is also a retail occasion for all eCommerce marketers, as people are willing to spend a little more for their loved ones on this special day. (Keep in mind that the average spend in the US for Valentine’s gifts is $140). That’s why we are bringing you a set of lovely Valentines Day email templates to help inspire