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What Is a Customer Data Platform, and Why Does a Retailer Need One?
In the modern age of retail marketing, the adoption of Customer Data Platforms (CDPs) has witnessed a remarkable surge, with a...
20 Top eCommerce Trends to Watch in 2024
As we are about to enter 2024, staying in touch with the latest eCommerce trends is paramount, especially for retailers and...
Temu Marketing Strategy: A Case Study of the Trending eCommerce Star
Anyone browsing social media has probably seen a series of curated ads from Temu filled with product suggestions based on their...
Customer Profiles for Retailers: Analysis, Examples, and Best Practices to Increase Retention
As consumer preferences continue to evolve at an unprecedented pace, the retail world becomes increasingly saturated. Retailers...
The 24 Best eCommerce Retail Case Studies Worth Reading
In the fast-paced world of retail and eCommerce, staying ahead of the game is not just a goal; it's the lifeline of our...
Macy’s Marketing Strategy: How the Omnichannel Clothing Retailer Scaled
Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth...
Chatbot Best Practices for Omnichannel Retailers
While chatbots have been around for decades, it was not until the late 2000s that more companies started experimenting...
Hyper-Personalization in Retail: Definition, Examples and Key Trends
Many retailers have already harnessed the power of personalized messaging to attract new customers, but a select few are...
Creating the Best Abandoned Cart Email for Your Retail Venture
All eCommerce retailers experience customers abandoning their carts before completing a transaction. It’s common for shoppers to...
Unlocking Black Friday Success: Key insights from our BFCM webinar
Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly...
Halloween Statistics and Facts Every Retailer Should Consider (2024 Update)
The spirit of Halloween should include bewitching themes, ghoulish vibes, jack-o’-lanterns, and costumes. However, besides being...
Optimizing omnichannel experiences with customer feedback: A guide for retailers
Today’s customer expects a seamless omnichannel experience. According to Google research, omnichannel drives as much as 80%...
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