Each year, Gartner publishes a list of the top strategic technology trends for businesses to pay attention to for the upcoming...

The 2024 Retailer Guide to Customer Engagement Best Practices
In recent years, customer engagement has grown to be the new buzz word among customer experience advocates. The more engaged...
Marketer Spotlight: Meet OFarmakopoiosmou’s Dora Kafourou
We are finally resuming our Marketer Spotlights series! This month, we have the pleasure of interviewing Dora Kafourou,...
Tesco Case Study: How an Online Grocery Goliath Was Born
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by...
Why ASOS is the Absolute UK eCommerce Success Story
ASOS is an eCommerce retailer famous worldwide for its latest fashion and trends in menswear and womenswear. The acronym ASOS...
The Marks & Spencer eCommerce Case Study: 3 Growth Lessons for Retailers
The Marks & Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better...
How ZARA Dominates the Ecommerce Fashion Industry
When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest...
Marketing Automation vs. Parenthood: The truth behind both!
Last May, I officially joined the Parenthood club when I gave birth to my firstborn, a baby girl. Even though she is still an...
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