Ecommerce Archives - Page 8 of 14 - ContactPigeon

Best Back to School Campaigns: The 26 Best Retailers Who Made the Grade

Published: Aug 14, 2020 | Updated: Aug 4, 2023 by Joyce Qian in Ecommerce

The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday as America’s largest retail event. For 2022, the National Retail Federation predicted that K-12 back-to-school spending would reach $36.9 billion, surpassing the previous record of $30.3 billion set back in 2012. As you consider how to achieve meaningful ROAS (Return on Advertising Spend) this season, draw inspiration from these creative Back-to-School campaign ideas from the past. Table

19 Mobile Checkout Best Practices For 2024

Published: Aug 10, 2020 | Updated: Jan 8, 2024 by Joyce Qian in Ecommerce

The digital landscape of 2023 looks little like the eCommerce environment that dominated just a few short years ago. One of the most significant changes? A clear shift to mobile. An Episerver benchmark study involving 1.3 billion website views reveals that, on many days, over 80 percent of viewing sessions originate from mobile devices. As such, organizations that utilize conversion rate optimization (CRO) and other mobile checkout best practices hold the potential to achieve huge improvements in marketing ROI. What Is Mobile Checkout? The term “mobile checkout” references the process of completing a digital transaction from a device such as

Why Retailers Should Diversify Away From Amazon – And How to Do It?

Published: Aug 7, 2020 by Guest Contributor in Ecommerce

Reading that title may have shocked you a little – move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you want to move away from it? If you’re selling on just Amazon, you’re putting all your eggs in one basket. You’re selling under someone else name and entirely at the mercy of the Amazon overlords when it comes to your selling privileges. Amazon isn’t exactly the most ethical company around, either. They’ve been known

Secrets to Writing Customer Service Emails That Work

Published: Jul 21, 2020 | Updated: Sep 13, 2021 by Guest Contributor in Ecommerce

Working in customer service, you deal with tons of emails every day. No wonder, 96% of consumers consider it essential for brand loyalty. So you try to manage your customer service appropriately to influence your overall conversion rates, don’t you? The problem is that there’s a big gap between what businesses and customers consider excellent service. While 80% of companies believe they deliver super experiences, only 8% of customers agree with that. Customers want to feel that brands are on the same wave with people and that their problems matter. As a brand representative, you understand it. However, when dealing with hundreds of customer

COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis

adaption of marketing strategy during crisis

Published: Jul 17, 2020 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending. According to McKinsey, nearly 24% of the British workforce (7.6 million jobs) is currently at risk because of COVID-19. While in the United States, more than 33 million Americans have reported unemployment during the two months. Retail is among the industries severely impacted by recent events. Most operators struggle to find a way to deal with the new normal, searching through industry reports and whitepapers for ideas and guidance on ensuring business continuity. We decided to talk with 34 B2C, eCommerce, and

How to Remain Operationally Sustainable as an Ecommerce Retailer During Crisis

Operationally Sustainable eCommerce Retailers

Published: Jun 26, 2020 | Updated: Jun 6, 2022 by Guest Contributor in Ecommerce

The corona pandemic has led to a significant change in buyer behavior which caused a shift towards more eCommerce sales. While offline retailers had to suffer from severe losses during the lockdown period, many online shops recorded a strong increase in sales. In fact, in the US online retailers registered YoY (year-over-year) revenue growth of 68% in April and conversion rates that are comparable to Black Friday and Cyber Monday sales. However, the increase in online sales also correlated with reduced logistics capacities due to the consequences of the spread of the coronavirus (namely lockdown, social distancing, etc.) resulted in

[Report] How has COVID-19 Impacted Ecommerce Trends?

Published: May 27, 2020 | Updated: Jun 8, 2022 by Joyce Qian in Ecommerce

At the onset of the COVID-19 outbreak, many governments enforced Stay-at-Home measures that require social distancing for millions and closures of non-essential stores. Unsurprisingly, home confinement forced consumers towards online shopping, as weekly eCommerce sales shot up 61% within the first weeks of the closures. That growth in online sales seems to be the main hope for retailers to retain part of their market share and survive through this crisis. This report examines the weekly eCommerce sales patterns as a result of stay-at-home measures, which products consumers are purchasing online, and which categories consumers have cut back on, in an

Business Continuity for Retail: Lesson from COVID-19

Published: May 18, 2020 | Updated: May 11, 2023 by Joyce Qian in Ecommerce

The COVID-19 crisis has been devastating on businesses around the world, causing major disruptions to all business functions – from operations to supply chain management to marketing and sales. One of the sectors most affected by the crisis is the retail industry, as physical retail stores are ordered to shut down in cities across the world. Yet, despite all the trauma induced by this global pandemic, there is a glimmer of a silver lining out of this crisis. COVID-19 is considered to be one of the most impactful market disruptors in recent history, opening several windows of opportunity for businesses

The Coronavirus Survival Guide for Retail [Infographic]

Published: Mar 20, 2020 | Updated: May 29, 2020 by ContactPigeon in Ecommerce

With the outbreak of COVID-19, the retail sector has entered uncharted territory with the temporary closure of physical stores and the slowdown of consumer spending on broad scales. Undoubtedly, there will be tough challenges ahead. That’s why we decided that the best way to help is by offering ideas on the topics that we know well: customer engagements and online conversions. We call this the Coronavirus survival guide for retailers, and we hope it will bring some benefits to your business during these difficult times. May 2020 Update: We analyzed more than 30M online transactions to understand how COVID-19 affected

How to generate eCommerce sales with Instagram [2024]

Published: Mar 19, 2020 | Updated: Nov 26, 2024 by Guest Contributor in Ecommerce

Today, Instagram is not just a photo-sharing app. It has come a long way to become a real powerhouse that offers a whole host of potential for online business, especially after the company officially launched the Instagram Shops, on May 2020. With over 2 billion monthly active users, and more than 60% of users come in contact with businesses and brands, Instagram eCommerce is undoubtedly the way to go in 2023. However, just like with every eCommerce or social media channel, success is not guaranteed just by being there. You still need to possess a proper strategy if you want

Retail Marketing Trends 2020: What 31 Industry Experts Predict

Published: Mar 12, 2020 | Updated: Dec 22, 2022 by Joyce Qian in Ecommerce

2019 was another glorious year for the retail sector, with sales reaching $25 trillion worldwide, according to eMarketer. Unsurprisingly, the key growth driver was eCommerce, which grew over 16% year over year, accounting for $3.46 trillion (~14% of total retail sales). “Online retail grows twice as fast as the rest eCommerce sector and 5 times higher than the global retail sector. As eCommerce penetration is expected to rise from 56.1% in 2020 to 65.5% by 2024, a major trend to watch is around how retailers can capitalize on their brand assets, starting with their physical stores, which account for a

Gartner Trends 2020 Predictions: What They Mean for Retailers

Published: Feb 25, 2020 | Updated: Dec 16, 2022 by Joyce Qian in Ecommerce

Each year, Gartner, the world-leading research and advisory firm, identifies top strategic trends that shape the future of businesses across the globe. Retail business owners, CMOs, and eCommerce professionals have highly anticipated Gartner Trends on Digital Commerce 2020, as it provided insights into the ever-shifting digital commerce landscape with sophisticated analysis. From AI to Visual Commerce, there are many emerging trends to watch and, more importantly, adopt to grow your business. In this post, we picked five of Gartner trends on digital commerce that we believe have the most near-term impact on eCommerce business for a deep dive. Aside from

25 Lovely Valentine’s Day Promotion Ideas for Retail

Published: Feb 7, 2020 | Updated: Jan 16, 2024 by Joyce Qian in Ecommerce

As red and pink hearts begin to pepper the shop windows, it’s a reminder that Valentine’s Day draws near. Despite the proximity to Black Friday and Christmas, Valentine’s Day remains one of the top holidays for boosting retail sales. According to the National Retail Federation (NRF) and Prosper Insights & Analytics, consumers earmarked $25.9 billion for Valentine’s Day spending in 2023, showcasing a rise from the $23.9 billion expended in 2022. Whether you have already started the Valentine’s Day retail marketing for your retail store, or still seeking ideas on what to do, you’ve landed on the right post. We’ve

B2B Video Marketing Strategy: A Step-by-Step Guide for Building Yours

Published: Jan 16, 2020 | Updated: Apr 2, 2024 by Guest Contributor in Ecommerce

There’s ample proof that video is a must for B2B brands. In 2019 alone, 50% of marketers used and invested in more video content. In fact, it became the top used content format, beating blogs and image-based content. Video has also become a priority medium on social media. Every platform you use today includes an algorithmic update to position videos above other forms of content. And the stats are staggering. Twitter gets 2 billion views per day. A third of Instagram stories, which are shared as videos, are from brands. And 500 million people turn to Facebook to watch videos

10 Top eCommerce Events in London You Shouldn’t Miss in 2024

Top 10 eCommerce events in London in 2020

Published: Jan 2, 2020 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

For many of us, Christmas marks the season of giving, reflection, and forward-looking planning for the new business and marketing plans for the year to come. Part of such planning includes filling our calendars with marketing and eCommerce events to attend in 2023. While we may not be able to help with gifting, we can certainly help with the events. Here are the 10 most anticipated eCommerce events in London for 2020 to guide your calendar planning. The UK eCommerce ecosystem in numbers Below are some useful insights about the eCommerce in the UK, to help you understand why London is the best place to be for eCommerce in 2020. So, let’s let

Build Natural Links with Guest Blogging (2022)

Published: Dec 5, 2019 | Updated: Dec 21, 2021 by Guest Contributor in Ecommerce

If you think that guest blogging is all about writing a 500-word article, stuffing it with your keywords, and publishing it on the first blog you come across, you’re wrong. This is not how it works in 2021. Instead of the quantity of backlinks, you need to focus on their quality. To increase brand awareness, online reputation, and website visits through guest blogging, you need to write quality articles and publish them on respected sites in your niche. Above all, you need to insert your links naturally. Here are a few tips to apply. Find Valuable Guest Blogging Opportunities Identifying

24 Holiday Newsletter Ideas to Cheer Up the Season

Published: Dec 2, 2019 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an effectively crafted newsletter that encourages customers to convert while also strengthening their appreciation for your brand and honestly conveying your best wishes. This odd year, more than ever, retailers and eCommerce brands need to create the most engaging experiences and campaigns possible, to attract consumers’ attention. Your most ambitious holiday sales goals are well within reach. To get you started, we’ve compiled 24

Ecommerce Checkout Flow: A Designer’s Checklist

eCommerce Checkout Flow Design Checklist

Published: Oct 30, 2019 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the online checkout experience with your business, either. Customers need a place to finalize their purchases that’s intuitive, easy to use, and hassle-free. By utilizing a few best practices, a little research, and good design, your eCommerce checkout flow can be exactly that. Table of Content The Importance of Checkout Flow eCommerce Checkout Flow FAQ High Converting Checkout Design Flow Checklist Bonus: How To Stop Cart Abandonment With Personalized Dynamic Exit Intent Pop-ups Putting It All Together The Importance of Checkout

Black Friday Strategies for Retailers: Best Practices & Ideas (List)

Published: Oct 22, 2019 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries participate in the famous American style shopping frenzy. Consider that in 2015 only 9% of German consumers participated in Black Friday shopping. In just 2-years time by 2017, 43% of German consumers engaged in shopping during the Black Friday sales while this number surpassed 50% after the pandemic. In 2021, the Black Friday revenue reached $1.22 trillion in sales, 17% of which occurred online

How to Grow and Maintain Your Email List as an Ecommerce Brand?

Published: Oct 3, 2019 | Updated: Oct 7, 2019 by Guest Contributor in Ecommerce

Email marketing for ecommerce is one of the best ways to build personal and lasting relationships with your customers. A well-managed email list can help you send more personalized messages, reengage past buyers, and learn more about your target audience. You may think social media is better for engaging with customers, but the fact is, there are three times more email accounts in the world than Facebook accounts – and due to Facebook’s algorithm, the organic reach can be as low as 6%. In contrast, emails generally have an open rate of 20-30%, meaning your message is five times more

Category: Ecommerce