Ecommerce Archives - Page 8 of 8 - ContactPigeon

Convince Your Boss About the Importance of E-Commerce Email Marketing

May 16, 2017 by ContactPigeon in Ecommerce

As marketers, you constantly have to struggle in explaining the value of what you do. You have to justify all your actions and goals in ways that other departments don’t have to worry about because the results of your work are gradual and not always instant. Executives want to know the outcomes of the time and money the business has invested in various marketing tactics. In order to make a convincing case for marketing investment, you need to focus your recommendation on the ultimate results a certain strategy will generate. E-commerce email marketing is one of the tactics that gets pushed

How Email Marketing Can Increase Your
E-Commerce Business Profits

May 8, 2017 by ContactPigeon in Ecommerce

If you run an e-commerce business, there’s probably a good chance that you’re using multiple marketing strategies to drive leads and increase sales. One essential marketing strategy that you should be taking advantage of is email marketing. Email marketing can help you better nurture your leads and make more sales from those leads. In fact, according to a study on email marketing by the Direct Marketing Association, the ROI of email marketing is a whopping 3,800%! If you are looking to grow your business this year, here are several ways that e-commerce email marketing can help. 1. Email Marketing Drives

Email Marketing Ideas for Mother’s Day [Free Templates]

April 26, 2017 by ContactPigeon in Ecommerce

Come on, admit it, she is your everything! You know it much better than us, but we are here to help you make her day, the best of her life. With Mother’s Day celebration just around the corner, you must have already been thinking about how to help your clients surprise their mothers, at least we hope you do! If you belong to the absentminded species, don’t worry we got you covered! With this article, our main goal is to help you create attractive campaigns that will drive your customers directly at the checkout of your e-shop! In ContactPigeon we believe that

What Are UTM Parameters and How They Help You Track Email Marketing Performance

April 3, 2017 by ContactPigeon in Ecommerce

Where does the bulk of your website traffic come from? Do you know how much is coming from email vs. Google search or social media? Do you have any idea how much revenue each of your campaigns or social networks are bringing in? A lot of companies do not have specific ways of measuring this stuff – but it can be incredibly helpful and profitable to do so. That’s where UTMs come in. What Is a UTM Parameter? UTM stands for “Urchin Tracking Module“. It’s a term coined by Urchin Software Corporation, which was acquired by Google in 2005. Its

6 Tips for Writing a Catchy Email Subject Line for Ecommerce

March 30, 2017 by ContactPigeon in Ecommerce

The subject line of an email is a sentence or phrase that acts as the initial introduction to your audience. Think of it as the sexy “pick-up line”. [bctt tweet=”It’s important to catch recipients interest in order to open your email and read further.” username=”ContactPigeon”] Digital marketers and e-commerce managers, especially those early in their careers, have definitely come across the “Subject Line Dilemma” ? It’s commonly characterized by writer’s block with symptoms such as the intermittent state of nervousness, confusion, and frustration as you stare at that blank text field next to the label: Subject. [bctt tweet=”33% of the recipients

Improve Email Deliverability With These 5 Simple Best Practices

March 27, 2017 by ContactPigeon in Ecommerce

Sending emails is a great way for companies to market their businesses and bring in new customers. After all, the world is an email-obsessed place, with over 2.6 billion email users worldwide and with nearly 28% of the average person’s workday spent opening, reading and responding to emails. However, while marketing emails can be particularly effective in reaching your target audience, their potency diminishes when they can’t be delivered. According to deliverability studies, only 79% of all commercial emails get delivered. One of the most important ways to ensure that a company maximizes its email marketing efforts is to boost email

Increase Revenue With Τhese Simple Cross-Selling Ecommerce Strategies

March 16, 2017 by ContactPigeon in Ecommerce

In this time and age, when competition is more aggressive than ever, every company’s main target is to find ways to improve their revenue strategy and eventually find the best practices they need to focus on what works for them. [bctt tweet=”Marketers today have become more hands on with testing and trying what works best. ” username=”contactpigeon”] Based on this experience, they got to know how to make their ecommerce successful and profitable. Many of you, if not all of you, know that driving incremental sales from a current customer costs a lot less than acquiring new ones. This article

That’s the E-commerce Checkout Best Practices that Convert (2021 updated)

March 9, 2017 by ContactPigeon in Ecommerce

It’s not an easy task setting up an e-commerce business. You have to spend time finding the perfect layout, organizing your product photos and creating gripping descriptions. So, even after all that time spent if your checkout process is confusing or seems uncertain to your customers, you will never be able to maximize conversions for your business. We have seen this getting in the way, therefore, in this blog post we have gathered some of the eCommerce checkout best practices from leading brands to give you some guidelines that will help you improve your checkout process and, as a result, increase your

Email Personalization Methods for Stronger ROI & Customer Retention

February 22, 2017 by ContactPigeon in Ecommerce

According to recent studies, 95% of digital marketing experts believe in email personalization for improving marketing results. As a result, email personalization has abundant advantages toward persuading your consumer. Despite this, many marketers are reluctant in applying email personalization techniques because they tend to believe that this strategy requires expensive or sophisticated tools. We know that’s not the case anymore. Marketing automation platforms, like ContantPigeon, make email personalization easier and more affordable than ever. So, before start sourcing ESP vendors or looking for the most refined platform out there, start from getting to know your customer base! Collecting detailed customer data is

Exit Intent Popups for Ecommerce: 5 Simple and Effective Ideas!

February 13, 2017 by ContactPigeon in Ecommerce

Exit intent popups are game changers within the e-commerce industry these days. The reason is simple, this tool gives you the opportunity to recruit users that are just browsing your website and drive them to specific conversion actions. These actions can be transformed into extra revenue and additional subscribers for your e-commerce shop. By increasing the conversion rates simply means that you don’t have to invest more money in attracting more visitors to your site but rather make the best out of your existing customer base. What Exit Intent Marketing Exit Intent Marketing is a subcategory of Marketing which

7 Tips to Create a Mobile Friendly Email Campaign

February 7, 2017 by George Mirotsos in Ecommerce

Our everyday routine and busy lifestyle overwhelms us all! Waking up early in the morning, taking the dog for a walk, getting ready, preparing breakfast and taking the kids to school… The list goes on and on. Somewhere in between, we try to steal 5 minutes to have a quick look at our mobile phones in order to check on our emails or just a quick chat. Research show that 51% of people check their emails on their mobile devices. This gives you a tipoff of how important it is for your campaign to be optimized for mobile devices. Have a look

Valentine’s Day Email Marketing Ideas for Spreading the Love!

January 22, 2017 by ContactPigeon in Ecommerce

Nowadays, Valentine’s Day is more than just another American tradition that turned out to be celebrated globally. Just like Thanksgiving and Christmas, Valentine’s is a special celebration that will make you spend money for loved ones. Besides, it is the 2nd largest commerce day in the US, after the Black Friday! Whether you are surprising your special someone with a romantic dinner, flowers or any other gift, such as clothing or cosmetics, email marketing is a great tool to have in order to gather more leads, therefore more sales for you.

4 Triggered Email Ideas for Ecommerce

January 11, 2017 by ContactPigeon in Ecommerce

Here at ContactPigeon, we are strong believers that email campaigns should be personalized, time-sensitive and relevant to user’s needs. Using these factors a triggered email campaign can support your e-commerce business in engaging with leads and customers using campaigns based on past actions and behavioral inclination. With customization and personalization, these campaigns can help you communicate with your target audiences with customized and personalized messages. Recent studies have shown that trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits, thus making this tool a must have of every e-commerce administrator. First, exactly what is a triggered email? A triggered email is when an

10 New Year’s Resolutions Every Ecommerce Business Should Make

December 30, 2016 by ContactPigeon in Ecommerce

Never stop experimenting no matter how successful and thriving your e-commerce company is! The start of a new year is a great time to start practicing some new trends to boost sales and increase the power of your marketing strategy. As we have enter 2017, here are 10 resolutions that every e-commerce business should implement to make this year the best ever yet!

The Benefits of Email List Segmentation and How to Get Started

December 20, 2016 by ContactPigeon in Ecommerce

A marketing strategy that has proven to be effective throughout time is email marketing. Collecting contact details of interested consumers, and nurturing them with the right messaging, can be a great way to turning contacts into prospective customers. However, email marketing isn’t as simple as merely collecting addresses, putting them on a list, then targeting that entire list with your marketing materials. In fact, one of the best ways to ensure that your email list is an effective marketing tool is by simply segmenting your contacts specifically by who and what you need to target. Email contact segmentation involves splitting up your

How Nonprofits Use Email Marketing to Drive Donations

December 2, 2016 by ContactPigeon in Ecommerce

Do you ever think how you can change the world? Well, not trying to be pessimistic but, no one can change it in a day. With holidays getting closer and closer everyone tries to share whatever they can offer, to show more love and affection. This doesn’t occur to individuals only, but also to nonprofit organizations, that during the last month of the year, usually, receive up to 31% of donations and are accumulating 12% in just the last 3 days of the year. This increase doesn’t happen by chance, that’s why we took the initiative to unveil through this

Everything You Need To Know About Holiday Email Marketing

November 24, 2016 by ContactPigeon in Ecommerce

Holidays, for some people is the best time of the year but, for others, the thought of listening to Wham’s “Last Christmas” can drive them up the wall ? One thing is for sure, the holiday season for retailers is a period where you either make it or break it. So, the same goes for e-commerce owners and for this reason, they should employ the right marketing tactics to engage customers. Email marketing is the most effective tool for doing so. Data from previous years show that email marketing accounted for almost a quarter of online sales during holiday’s period. To help you out, we

Taking on Browse Abandonment for Ecommerce

November 22, 2016 by ContactPigeon in Ecommerce

Ideally, visitors who land on your e-shop would place products in their carts and proceed to checkout. However, in most cases, visitors leave the site after browsing without placing any item into their shopping cart. Based on a 2014 study, browse abandonment applies to approximately 92% to 93% of eCommerce visitors. Browse Abandonment occurs when a visitor leaves the site after browsing products without placing items into the shopping cart. What are some ways you can mitigate browse abandonment? Well, top retailers (like Amazon) have been using email campaigns to effectively target and win-back customers. The primary goals for creating a browse abandonment campaign are: