Ecommerce Archives - Page 8 of 13 - ContactPigeon

Strong Customer Authentication and eCommerce: How to (properly) prepare your business

Strong customer-authentication for ecommerce

Published: Jul 24, 2019 | Updated: Aug 29, 2019 by ContactPigeon in Ecommerce

Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape. The second Payment Services Directive or (PSD2) is a new EU directive that means changes in the customer verification process for online transactions. These requirements, Strong Customer Authentication for eCommerce, or SCA, go into effect on September 14th, 2019. How ready is your business to implement these new regulations of robust customer authentication? Don’t fret. We’ve created this article to help you prepare your online business to comply with SCA requirements. What is strong customer authentication psd2? PSD2 aims at

The best summer marketing campaigns for eCommerce [2024]

Published: Jul 12, 2019 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In this post, we’ve curated 3 ideas of the best summer marketing campaigns to inspire grow your brand’s customer engagement this summer. Summer marketing campaigns we’re loving A unique summer marketing campaign for eCommerce is sure to grab the attention of your audience. Let’s look at our top 3 picks of the best summer marketing campaign examples that have nailed it, and how you can replicate those recipes! Summer marketing campaign #1: Leh Berry: Beat the Heat Why we liked it:

Why A/B Testing is Essential for Growing Your Ecommerce Business?

Published: Jun 20, 2019 | Updated: Aug 29, 2019 by Guest Contributor in Ecommerce

When building an ecommerce business, your website is your storefront. Your social media and search engine ads and email newsletters are your flyers. Your copy, images, and call-to-action buttons are your employees—conversing with customers and convincing them to make a purchase. On the surface, the static nature of an ecommerce site puts you at a disadvantage. You can’t alter your pitch, or shopping experience, depending on who walks in the door. Or can you? As it turns out, you can, and that’s where A/B testing comes in. A/B testing, or split testing, presents half of your site visitors with one

5 Father’s Day Marketing Ideas for Ecommerce

Published: May 24, 2019 | Updated: May 24, 2023 by ContactPigeon in Ecommerce

Father’s Day is celebrated on the third Sunday of June every year. For consumers, this means finding the perfect gift to celebrate the dads in their lives. For eCommerce marketers, dad’s big day is a chance for you to pull out all the stops by implementing an epic, Father’s Day marketing campaign. In this post, we have curated our top 5 picks of effective Father’s Day marketing campaigns to inspire you to create a Father’s Day 2022 campaign that any dad would be proud of. We’ll break each example down to explain why these specific Father’s Day marketing ideas rock

15 Mother’s Day Marketing Campaigns We Loved

Published: May 7, 2019 | Updated: Mar 11, 2024 by Joyce Qian in Ecommerce

Mark your calendar if you haven’t already. On May 12th, we celebrate the moms in our lives on Mother’s Day. For eCommerce and retail, this is a great opportunity to get creative and lure shoppers to your site, seeing that Mother’s Day marketing campaigns have become a captivating study of consumer dynamics. The year 2023 witnessed a significant financial commitment from consumers, as they planned to allocate a substantial $35.7 billion for this special occasion. This marked an impressive increase of $4 billion compared to the preceding year’s record of $31.7 billion, as revealed by the annual survey conducted by

16 Eggscellent Easter Marketing Ideas for Retailers [2024 updated]

Published: Apr 18, 2019 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

It’s that time of year again where bunnies lay chocolate eggs and retail managers look for inspired marketing ideas to hippity-hop their conversions to new heights. Why is it important for retail marketers to create an “eggscellent” Easter marketing ideas? Simple. Easter has become one of the most profitable retail holidays of the year. But what about retail stores? Don’t worry we’ve got some Easter marketing promotion ideas for them as well! When it comes to inspiration for creating your own hoppin’ 2023 Easter marketing campaigns, we’ve got you covered! In this post, we’ll look at the latest consumer trends

Finding the Right Mailchimp Alternative for Shopify [Transition + Special Offer]

Published: Apr 3, 2019 | Updated: Aug 29, 2019 by ContactPigeon in Ecommerce

Breaking up isn’t easy. And, if you are using Mailchimp for Shopify, you’ve already learned the news: Mailchimp and Shopify are getting a divorce. The bottom line is that MailChimp will cut off native integration with Shopify as of May 12th, according to a statement they released on March 22nd. For Shopify merchants using Mailchimp, this means that you are left in need of an Mailchimp alternative for Shopify — fast. The good news is that there are more fish in the sea and Mailchimp alternatives for Shopify merchants. Marketers currently using Mailchimp for Shopify now have the perfect opportunity

The Digital Pygmalion: Three Simple Steps for the Ultimate Website Makeover

Published: Mar 15, 2019 | Updated: Aug 30, 2019 by Guest Contributor in Ecommerce

Conversion Rate Optimization is a “test-and-learn” process that allows eCommerce marketers to turn more of their web traffic into sales. Because it does not rely on advertising, and directly increases revenue, CRO usually provides an impressive return-on-investment. So, assuming you are already receiving enough traffic, you should be thinking about how to turn more of your visitors into customers. To do this, you need to begin with some customer research. Once you have established how customers are using your site, you can optimize your content. To do this, you need to know a few things about Consumer Psychology: Cognitive Ease:

10+1 High Converting Abandoned Cart Email Examples For Inspiration

Published: Mar 13, 2019 | Updated: Mar 2, 2021 by ContactPigeon in Ecommerce

Are you ready to dive deep and explore the top abandoned cart email examples from the most successful eCommerce brands of 2020? If you are an eCommerce manager looking to grow your brand in 2021, you should be. (Actually it is highly recommended to update and optimize every aspect of your eCommerce email marketing strategy, on a quarter basis.) The truth is that addressing abandoned carts is key to unlocking trillions of unspent dollars – as much as $4 trillion, to be exact based on 2017 data. Whether shoppers are browsing to buy later, seeking a better deal on shipping,

Valentine’s Day Statistics: Get Informed On This Romantic Day [Infographic]

Published: Feb 5, 2019 | Updated: Jan 10, 2024 by ContactPigeon in Ecommerce

Here at the pigeon nest, we understand that eCommerce managers are always on the lookout for the inside scoop on the latest Valentine’s Day statistics. Look no further! Our pigeons are tweeting songs of love this time of year as Valentine’s Day is fast approaching. In this post, we are spreading the love by sharing our infographic and going over all that you need to know about Valentine’s Day statistics for this romantic holiday! You might not have realized, but, Valentine’s Day is only seconds behind Black Friday in commercial status. With the increase in popularity of this holiday has

The 88 most amazing Ecommerce Statistics of 2024

Published: Jan 28, 2019 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Every marketer needs to be in the know-how of the latest eCommerce statistics in order to ride the wave of ever-changing trends. By knowing what your consumers are looking for, you will have all the information and tools you need to set up your brand for success with a solid eCommerce marketing strategy. In 2018, eCommerce progressed on a global scale, and the proof, is in the pudding. In 2018, we witnessed technology and marketing automation soar to new heights and achieve record-breaking Black Friday weekend sales totaling $18 billion in turnovers — just in the United States alone! ECommerce

7 Super Lovable Valentine’s Day Email Marketing Ideas

Published: Jan 15, 2019 | Updated: Jan 12, 2024 by ContactPigeon in Ecommerce

Valentine’s Day is just around the corner, meaning eCommerce retailers must come up with awesome Valentine’s Day email marketing ideas to boost conversions and compete to win the hearts of their visitors. And, if you’re not convinced that this holiday is not worthy of the hype, just consider that according to the National Retail Federation (NRF) and Prosper Insights & Analytics, consumers allocated $25.9 billion for Valentine’s Day expenditures in 2023, marking an increase from the $23.9 billion spent in 2022. That’s right. Valentine’s Day is a multi-billion-dollar holiday celebrated by over 50% of consumers, worldwide! And, online shopping is

The Evolution of Ecommerce Email Marketing

Published: Dec 21, 2018 | Updated: Nov 17, 2023 by ContactPigeon in Ecommerce

Email marketing has made some notable strides over the past few years to become a major channel for eCommerce. However, the eCommerce email marketing landscape wasn’t always such a seamless, automated process. Once upon a time, companies marketed their brands and products to potential customers by delivering postcards by snail mail, or delivering entire printed catalogs to physical mailboxes. This impersonal method of marketing was destined to morph into email marketing as technology advanced and more and more people adopted email as their main channel of communication with friends, family, and their favorite brands. Drip marketing arises as a strategic

Black Friday Report for Ecommerce 2018 [Infographic]

Published: Dec 5, 2018 | Updated: Oct 11, 2023 by Joyce Qian in Ecommerce

As we flip over the most recent Black Friday Cyber Monday chapter of the retail year, it’s time to dive into data to call out a few key eCommerce trends from this year’s biggest shopping event. This is our second Black Friday Report since 2017 where we analyzed millions of transactional records across ContactPigeon’s eCommerce 250+ clients across North America and Europe. Consumer enthusiasm drove online sales to new heights this Black Friday 2018 weekend at $18B in turnovers just in the United States. This trend reflects globally as well, as more retailers across Europe and Asia adopt the occasion

The Step By Step Holiday Email Marketing Checklist

Published: Nov 27, 2018 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Online sales are trending more than ever this holiday season, and as an eCommerce owner, preparing a mind-blowing holiday email marketing strategy will make your brand stand out from the crowd. According to Statista, in 2017 holiday season retail eCommerce sales in the U.S. amounted to a record of $106.14 billion. Fast forward to 2023, Adobe predicts $221.8 billion in online spending for the U.S. holiday season, with a consistent 1% year-over-year increase in online sales. The projected holiday spending per household in 2023 is expected to increase by a healthy 7% this year, allocating an average of $1,530 for

210+ Fairytale-ish Christmas Email Subject Lines for the Holidays

Published: Nov 20, 2018 | Updated: Feb 1, 2024 by ContactPigeon in Ecommerce

The holiday season has arrived and children are listening for the jingling bells of Santa’s sleigh as Christmas is fast approaching, even being restricted at their homes due to the crisis[delete this]. Storefronts and display windows will not remain empty this year, as we are not expecting to see any more lockdowns this holiday. However, to be on the cutting edge, brands and eCommerce marketers need to finetune their holiday marketing campaigns more than ever before. Christmas continues to be the most profitable holiday for the eCommerce industry. During the 2023 holiday season, Christmas sales in the US are forecasted

Top 6 Ecommerce Trends to Watch in 2019

Published: Nov 9, 2018 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Ecommerce trends have an undeniable growing influence on shoppers and retail sales. In fact, figures for the most up-to-date eCommerce trends show that eCommerce influences as much as 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales. These stats illuminate a promising future for eCommerce, showing a positive upwards trend with an average annual increase of 15%. The bottom line is that eCommerce is not only here to stay but also a driving factor of retail growth. It plays a crucial role in how your customers interact with your brand now and in the future. As an online retailer,

19 Black Friday Ecommerce Tips & Hacks to Skyrocket Your Sales

Published: Oct 31, 2018 | Updated: Oct 24, 2023 by ContactPigeon in Ecommerce

As Black Friday 2023 approaches, online businesses must hone their strategies to capitalize on this substantial shopping event. The essence lies in embracing the latest eCommerce hacks and understanding evolving consumer behaviors. Historical data underscores the stakes: Black Friday 2020 saw $188.2 billion in spending, and despite economic challenges, Black Friday 2021 garnered $14.04 billion in online sales. The upward trajectory continued in 2022, with a 2.3% increase in online sales amounting to $9.2 billion. The preference for online shopping is growing, with 2021 data showing 38.1% opted for online shopping over in-store, a trend poised to rise. Mobile transactions,

The Black Friday Wiki Guide for Ecommerce

Published: Oct 29, 2018 | Updated: Oct 19, 2023 by ContactPigeon in Ecommerce

Hot! We just released the latest Black Friday report 2018 with consumer behavior trends and the most effective marketing tactics. Read it here! Black Friday needs no introduction. It has become the largest commercial sales days in the United States where retailers use the day as a precursor to a successful retail holiday season. While Black Friday sales began in brick and mortar setting – with deal-seeking customers queueing up in the wee hour of the morning – the shopping frenzy is shifting to online. 2017 became a record year for Black Friday eCommerce sales, and we expect this trend

Email List Segmentation Best Practices for Ecommerce [2024 updated]

eCommerce Segmentation Best Practices 2018

Published: Oct 22, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Email marketing is a reliable and effective marketing tool that eCommerce companies rely on to grow their business, however, without utilizing segmentation to help your company send more relevant and successful marketing campaigns, you are missing out. This email list segmentation best practices 2023 guide aim to help email marketers to create better newsletters to the intended audience segments. In previous articles, we’ve discussed the benefits of list segmentation sufficiently. We cannot emphasize enough the reasons why segmentation is a vital element of your marketing campaign, as it allows you to split up your potential customers by grouping them together according to

Category: Ecommerce