Everything You Need To Know About Holiday Email Marketing

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November 24, 2016 by ContactPigeon in Ecommerce

Holidays, for some people is the best time of the year but, for others, the thought of listening to Wham’s  “Last Christmas” can drive them up the wall ? One thing is for sure, the holiday season for retailers is a period where you either make it or break it. So, the same goes for e-commerce owners  and for this reason, they should employ the right marketing tactics to engage customers. Email marketing is the most effective tool for doing so. Data from previous years show that email marketing accounted for almost a quarter of online sales during holiday’s period. To help you out, we

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Taking on Browse Abandonment for Ecommerce

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November 22, 2016 by ContactPigeon in Ecommerce

Ideally, visitors who land on your e-shop would place products in their carts and proceed to checkout. However, in most cases, visitors leave the site after browsing without placing any item into their shopping cart. Based on a 2014 study, browse abandonment applies to approximately 92% to 93% of eCommerce visitors. Browse Abandonment occurs when a visitor leaves the site after browsing products without placing items into the shopping cart. What are some ways you can mitigate browse abandonment? Well, top retailers (like Amazon) have been using email campaigns to effectively target and win-back customers. The primary goals for creating a browse abandonment campaign are:

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