Success stories about famous or noteworthy brands, like LEGO, IKEA, New Look, Screwfix, or Farfetch, can provide valuable...
John Lewis Omnichannel Strategy: How the UK’s Top Homeware Retailer Has Reached The Top
The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose...
Sephora: The Omnichannel Strategy Which Redefined CX in Cosmetics
While many other brick-and-mortar high-street brands have crumbled throughout the decades, luxury cosmetic giants, Sephora have...
LEGO: The Marketing Strategy Behind the Toy Industry Titan
LEGO's claim to fame goes well beyond its famous interlocking plastic bricks. Since its founding in 1932, LEGO has diversified...
New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer
New Look is one of the UK's leading fast-fashion retailers with more than 400 physical retail stores in 66 countries...
Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn
Building a fashion eCommerce business into a unicorn is not an easy feat, even if you've got all the funding in the world. It...
Marketer Spotlight: Meet OFarmakopoiosmou’s Dora Kafourou
We are finally resuming our Marketer Spotlights series! This month, we have the pleasure of interviewing Dora Kafourou,...
Tesco Case Study: How an Online Grocery Goliath Was Born
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by...
Why ASOS is the Absolute UK eCommerce Success Story
ASOS is an eCommerce retailer famous worldwide for its latest fashion and trends in menswear and womenswear. The acronym ASOS...
The Marks & Spencer eCommerce Case Study: 3 Growth Lessons for Retailers
The Marks & Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better...
Scaling like GaryVee: 7 Tactics You Can Copy [Success Story]
GaryVee is an entrepreneurial celebrity. He is a rock star and leader of the digital marketing and social media industry....
How ZARA Dominates the Ecommerce Fashion Industry
When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest...
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