Reading that title may have shocked you a little – move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you...
The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending. According to McKinsey, nearly 24% of the British workforce (7.6 million...
It’s no secret that better insights to customers lend an edge to your marketing success. After all, who wouldn’t want to know each customer’s lifetime value (CLV) or when the next order will be? Every day, your online business...
The COVID-19 crisis has been devastating on businesses around the world, causing major disruptions to all business functions – from operations to supply chain management to marketing and sales. One of the sectors most affected by the crisis...
It’s no secret that rapidly developing new technology is changing the world of business for the decades to come. It’s 2023 and your customers have yet again raised their expectations as to how their experience with your product or service...
Whether you already have an email marketing strategy in place or are looking for ways to expand your outreach into email and grow your mailing list in doing so, the approach you take will effectively make or break your efforts. According to...
In just 13 years since founding, Farfetch became an online fashion retail unicorn. This Farfetch case study explores the keys to its success from a marketing and sales perspective. Read the Farfetch case study here.
...At ContactPigeon, we believe in the power of partnerships. By working together with a diverse group of industry experts and business leaders, we can develop new ideas and content together. This is why we decided to set up this Co-Marketing...
With the outbreak of COVID-19, the retail sector has entered uncharted territory with the temporary closure of physical stores and the slowdown of consumer spending on broad scales. Undoubtedly, there will be tough challenges ahead. That’s...
2019 was another glorious year for the retail sector, with sales reaching $25 trillion worldwide, according to eMarketer. Unsurprisingly, the key growth driver was eCommerce, which grew over 16% year over year, accounting for $3.46 trillion (~14%...
At ContactPigeon, we love the thrill of getting a beautiful message, and in our quest for that feeling, we thought: “what’s more beautiful than an actual paper postcard that you can touch and admire all you want?” It will be a...
Each year, Gartner, the world-leading research and advisory firm, identifies top strategic trends that shape the future of businesses across the globe. Retail business owners, CMOs, and eCommerce professionals have highly anticipated Gartner...
As red and pink hearts begin to pepper the shop windows, it’s a reminder that Valentine’s Day draws near. Despite the proximity to Black Friday and Christmas, Valentine’s Day remains one of the top holidays for boosting retail...
We are finally resuming our Marketer Spotlights series! This month, we have the pleasure of interviewing Dora Kafourou, eCommerce Digital Marketer of online pharmacy, OFarmakopoiosmou, to be the marketer in the spotlight. In the Marketer...
We have a new year tradition at ContactPigeon, we kick off the year with brand new offerings (see 2018). So, Happy New Year with fully personalized and automated mobile messaging campaigns (including SMS/Viber/Whatsapp)! 🎇 Mobile messages make...
There’s ample proof that video is a must for B2B brands. In 2019 alone, 50% of marketers used and invested in more video content. In fact, it became the top used content format, beating blogs and image-based content. Video has also become a...
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion...
If you think that guest blogging is all about writing a 500-word article, stuffing it with your keywords, and publishing it on the first blog you come across, you’re wrong. This is not how it works in 2021. Instead of the quantity of backlinks,...
The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an...
Terabytes of data, from website behavior stats to eCommerce transactions and campaign performance metrics, pass through retail businesses each day. Getting more out of the massive dataset to create a clear and compelling view of the metrics (KPIs)...