There’s ample proof that video is a must for B2B brands. In 2019 alone, 50% of marketers used and invested in more video content. In fact, it became the top used content format, beating blogs and image-based content. Video has also become a...
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion...
If you think that guest blogging is all about writing a 500-word article, stuffing it with your keywords, and publishing it on the first blog you come across, you’re wrong. This is not how it works in 2021. Instead of the quantity of backlinks,...
The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an...
Terabytes of data, from website behavior stats to eCommerce transactions and campaign performance metrics, pass through retail businesses each day. Getting more out of the massive dataset to create a clear and compelling view of the metrics (KPIs)...
Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries participate in the famous American style shopping...
Welcome and thank you for your interest in writing for ContactPigeon’s Blog! We are always on the hunt for original, insightful, and well-written content around eCommerce marketing. Here are the key details you need to know before...
Running a Shopify Plus store is no easy feat. From inventory management to marketing campaigns, there are plenty of things to manage daily for a smooth operation. While some tasks require strategic planning (e.g., designing the marketing funnel),...
ContactPigeon is pleased to announce that we have been awarded the prestigious Corporate Superbrands 2018-19. Superbrands is an international institution established in 1995. They are part of the world’s largest independent adjudicator of...
GaryVee is an entrepreneurial celebrity. He is a rock star and leader of the digital marketing and social media industry. He created and scaled an empire from scratch. The result? An inspirational success story (btw: have you checked out...
Mark your calendar if you haven’t already. On May 12th, we celebrate the moms in our lives on Mother’s Day. For eCommerce and retail, this is a great opportunity to get creative and lure shoppers to your site, seeing that Mother’s...
It’s that time of year again where bunnies lay chocolate eggs and retail managers look for inspired marketing ideas to hippity-hop their conversions to new heights. Why is it important for retail marketers to create an “eggscellent”...
Breaking up isn’t easy. And, if you are using Mailchimp for Shopify, you’ve already learned the news: Mailchimp and Shopify are getting a divorce. The bottom line is that MailChimp will cut off native integration with Shopify as of May 12th,...
Conversion Rate Optimization is a “test-and-learn” process that allows eCommerce marketers to turn more of their web traffic into sales. Because it does not rely on advertising, and directly increases revenue, CRO usually provides an...
Are you ready to dive deep and explore the top abandoned cart email examples from the most successful eCommerce brands of 2020? If you are an eCommerce manager looking to grow your brand in 2021, you should be. (Actually it is highly recommended...
Here at the pigeon nest, we understand that eCommerce managers are always on the lookout for the inside scoop on the latest Valentine’s Day statistics. Look no further! Our pigeons are tweeting songs of love this time of year as Valentine’s...
Happy New Year! At the pigeon coop, we like to kick off 2019 with a bang, and this means rolling out shiny new features on our platform. This month we introduce two exciting features that are designed to increase your website and campaign...
Valentine’s Day is just around the corner, meaning eCommerce retailers must come up with awesome Valentine’s Day email marketing ideas to boost conversions and compete to win the hearts of their visitors. And, if you’re not convinced...
Happy New Year! 2018 turned out to be an amazing year of change and growth at ContactPigeon. We expect 2019 to be just as awesome, as we have already set our sights on conquering new frontiers in order to introduce even more features that enable...
Online sales are trending more than ever this holiday season, and as an eCommerce owner, preparing a mind-blowing holiday email marketing strategy will make your brand stand out from the crowd. According to Statista, in 2017 holiday season retail...