Email marketing continues to be one of the key communication and marketing channels between brands, business, and customers, and creating an optimized email marketing campaign has never been easier due to all of the free email marketing tools...
Your company’s landing page is its first impression. It determines what potential customers see first, whether they click around to see more and possibly make a purchase, maybe even whether they sign up to your email list to receive regular...
Our Marketer Spotlight series kicked off in July successfully. In this series, we provide a look into a marketer’s day to day life and learn about the path taken and lessons learned to excel in this demanding profession. This month, we are...
As summer swings into full gear, many of you may be counting the days till vacation starts. However running a successful business demands full time (24/7) commitment, and stepping away from the office for an extended time can be intimidating. Our...
As retailers, marketers, and eCommerce professionals, you’re likely swamped with tasks such as managing Consent mode v2 and backing up data in Google Analytics Universal. However, with summer historically being a slower sales period, staying...
Digital marketing is an exciting yet challenging field that calls for techs, creatives, analysts and business minds alike. In this new “Marketer Spotlight” series, we offer a peek into a marketer’s day to day life. We...
2024 Updated! We added even more inspiring Mother’s Day email subject lines for you to pick from. Enjoy! Mother’s Day is a holiday celebrated across the world. It also happens to be the 3rd largest retail holiday in the US since more than...
Anytime a sweeping new law goes into effect throughout the European Union; there will be questions and concern regarding who the law applies to and how it is to be implemented. When the subject matter is something as timely and politically...
The EU General Data Protection Regulation or more commonly known as GDPR is drastically transforming the way customer data is collected and processed across the European Union. This includes a collection of contacts info online account...
The invention of email is undeniably one of the most noteworthy innovations in the history of business communications, allowing companies from anywhere in the world to reach out to potential customers at little to no cost. But the meteoric rise of...
Spring is officially here in the northern hemisphere, and that means Easter is not too far along the way. For many retailers, Easter campaign plannings are well underway with many egg-citing spring promotions. For those marketers who are still...
As a Shopify store owner, your work is never done. An online store is a work-in-progress, requiring regular tweaks and upgrades to keep up-to-date and offer your customers a fast, user-friendly shopping experience. So what can you do to upgrade...
As a Shopify store owner, have you ever found yourself in a position where you receive a healthy amount of traffic to your eCommerce platform, yet still suffer from low conversion rates when it comes to following up on initial visitor interest in...
2023 Update: We added even more subject lines to nail your Easter email campaigns! Find them near the bottom of the article! Spring is in the air (or for some regions fast approaching)! Along with the budding greens and blooming flowers,...
We are proud to be awarded the Rising Star 2018 award from FinancesOnline marketing automation software list, a popular review platform for B2B software and services. The recognition is given out each year to products providing exceptional...
Abandoned shopping carts hold trillions in unspent dollars. How can online retailers stop losing these customers right before they make the final click? It all comes down to mastering the abandoned cart recovery process. Table of Content...
The online marketplace is also expected to be more competitive than ever in 2023. That’s why e-commerce store owners need to continuously explore new technologies and promotion tactics in order to create a competitive advantage against...
For the majority of online retailers, getting new visitors to sign up is a major hurdle. After investing a good portion of your marketing budget on Adwords to drive traffic to your eCommerce site, how much of that traffic do you retain? Industry...
For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year...
When it comes to email marketing, consumers scroll, swipe, and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap in capturing customer’s attention is narrowing considerably. Throw in a...