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The 60 most important Mother’s Day statistics for retailers (2024)

Published: Apr 15, 2022 | Updated: Mar 12, 2024 by ContactPigeon in Ecommerce

When most business leaders picture major holidays, they focus on Christmas, Easter, and Valentine’s Day. These are all important events, of course, but there’s no denying the impact of Mother’s Day on the retail sector. Whether purchased from adoring children or with a sense of obligation, Mother’s Day gifts and cards represent a clear priority for most consumers in the UK and the US. Retailers that capitalize on this opportunity can see immense boosts in both online and in-person sales during the spring, not to mention enhanced engagement long after Mother’s Day has come and gone. In this article, we reveal

ASDA’s marketing strategy: How the British supermarket chain reached the top

asda-marketing-strategyasda-marketing-strategy

Published: Apr 11, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week across its 600 stores. The British empire leverages machine learning, an omnichannel approach to retail, and now-iconic lines to meet emerging needs. In other words, the ASDA marketing strategy includes many cool tricks that can make a company stand out and get a competitive edge. Resuming our favorite case studies and brand stories, the purpose of this detailed analysis is to benefit other retail businesses with both inspirational and instructive marketing gems. So without further ado, let’s

The 16 Best Easter Campaigns of All Time

Published: Mar 30, 2022 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce

Retailers and growth marketers alike need to be completely aligned with the pulse of the market, if they wish to succeed and implement marketing strategies that stand out. In 2021, estimates showed immense growth in Easter spending for the retail sector. In the UK alone, the Easter shopping celebrations reached the astronomical amount of 1.22 billion GBP. These numbers indicate that, after many hardships, consumer habits are finally back to normal in the post-Covid-19 era. The holidays are always a profitable time for the retail and eCommerce sector and the best “hack” to craft a successful campaign is to get

8 Proven Easter Promotion Ideas for eCommerce

Published: Mar 28, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Modern eCommerce specialists drive a significant share of their sales during the holiday season. November and December, in particular, are huge months that produce major profits. That being said, opportunities abound throughout the remainder of the year. Easter ideas for business, in particular, promise to drive huge revenues if they’re creative and tailored to your unique customer base. The value of Easter promotions is simple: Consumption for this beloved spring holiday goes far beyond eggs and candy alone. Research from the National Confectioners Association reveals that 87% of parents buy or create Easter baskets, with 73% adding non-edible items such

Martech Trends 2022: 48 industry experts share their insights

Published: Mar 24, 2022 | Updated: Nov 22, 2023 by ContactPigeon in Ecommerce

The last couple of years has been at least challenging for most industries around the world. The pandemic’s impact has caused fundamental shifts in consumers’ behavior and brands’ strategy, decision-making, and mentality. For sure this forced companies across all industries and sizes, to adapt or even pivot, in order to survive the market changes but also the cybersecurity challenges the pandemic brought. But although Google recorded a +30% YoY growth in eCommerce sales in 2021, the World Bank predicts global growth to “decelerate markedly” from 5.5% in 2021 to 4.1% in 2022, due to factors such as the rise in inflation, debt, and income inequality.

How to choose the ideal retail customer engagement platform

Published: Mar 18, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Let’s allow the importance of retail customer engagement to sink in: When it comes to making a purchase, 64% of people find the customer experience to be more important than the price, according to Gartner Research. In a digital world where online shoppers are overwhelmed with choices, it is more important than ever to use a retail customer engagement platform that will convert potential clients into returning shoppers. This rings even more true in the post-COVID-19 era when more people are opting to shop from the safety of their own homes, and, luckily, in 2022, very few businesses do not have online

Gartner Trends 2022: What Do They Mean for Retailers?

Published: Mar 11, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

When Gartner’s Top Strategic Technology Trends for 2022 report came out, the whole world hastened to read it. The report identifies Gartner’s trends for 2022 that are poised to change industries and business practices. Retail executives and other decision-makers need to focus their efforts on the trends that are most likely to impact their company and implement them strategically. This overview provides a primer and a plan for action. It’ll take you through all 12 Gartner trends, setting you up to take full advantage of the report’s insights. Heard it? We asked 101 experts to predict the top emerging retail trends

13 Customer Engagement Strategies for the Fitness Industry

customer engagement strategies fitness industry

Published: Feb 25, 2022 | Updated: Dec 14, 2023 by ContactPigeon in Marketing Automation

The fitness industry has taken a hit over the last couple of years as the COVID-19 pandemic forced people indoors and businesses to close. As fitness retailers and organizations try to get back to some kind of normal, acquiring and retaining customers is top of mind. Customer engagement strategies for fitness businesses are proven ways to boost customer retention. They help fitness brands build solid followings and stronger client relationships. These strategies may include an omnichannel approach to outreach and a greater focus on the customer experience: 73% of people believe the customer experience is an important factor in making

13 Omnichannel Customer Engagement Strategies for Public Services and Nonprofit Organizations

Published: Feb 17, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Marketing Automation

It’s no secret that Covid-19 increased the urgency of digital transformation, with a 65% increase in digital customer interaction during the pandemic. Although, the disappointing realization that only 29% of customers receive the deep level of engagement they require, means that things are pretty serious. Unfortunately, those statistics apply to any business or organization with brand-consumers interactions and extend to a variety of cases. Therefore, public sector companies and nonprofit organizations stand a lot to gain by using marketing activities to raise brand awareness, promote donations, and inspire customer engagement. Their marketing mix can include email marketing, in-person marketing events,

21 chatbot retail use cases to replicate for your brand

Published: Jan 31, 2022 | Updated: Dec 1, 2023 by ContactPigeon in Ecommerce

Adding a chatbot to your website can significantly improve your ability to service customers. That is a fact since chatbots are quickly becoming standard practice in different retail categories, and not having one could see you falling behind the competition. According to Hubspot, as of 2020, messaging apps had over 5 billion active monthly users. These numbers are completely understandable, considering that a chatbot is a direct and efficient way to resolve both complex and simple issues. It’s a win-win situation, as both the customers and the brands will benefit from the interaction. The customers get immediate answers, without waiting

The 25 Best Valentine’s Day Campaigns We Have Ever Seen

Published: Jan 28, 2022 | Updated: Oct 29, 2024 by Joyce Qian in Ecommerce

Even in the most trying times, love always finds a way to flourish and be celebrated. Statistics show that not even rising costs and inflation were enough to prevent the holiday’s revenue from reaching sky-high numbers. Last year, in 2023 consumers spent approximately $25.9 billion in Valentine’s Day-related purchases, stating that haters gonna hate and lovers gonna… spend, despite the circumstances. Marketing-wise, Valentine’s Day campaigns were again at the forefront, with brands giving everything they got to leverage the day of lovers. Retailers should take advantage of this momentum seeing that 2024 will also be a year that love and hardships

Santa Claus brought a gift: Samaritan, the ContactPigeon Omnichannel Chat!

Published: Dec 31, 2021 | Updated: Mar 10, 2022 by George Mirotsos in Company & Product News

As the year comes to a close, the Pigeons took a moment and decided to enter 2022 all guns blazing! By now, it is pretty much obvious that our nest is full of surprises and our work is never done. With that in mind, we celebrate the end of a challenging year, welcoming the new one with open arms, and a brand new feature we have been working on for most of 2021. Brimming with excitement, we wish to proudly announce the release of our new product, specifically designed for retailers of all sizes, Samaritan, the ContactPigeon Omnichannel Chat. What

ContactPigeon at Xenia 2021 Hospitality Expo (Highlights)

Published: Dec 27, 2021 by ContactPigeon in Company & Product News

The highly anticipated Xenia 2021 Athens Hospitality Expo is a premium exhibition designed to showcase the leading and most important companies in the construction and supply market. The unexpected recovery of the Greek summer tourism after the Covid-19 crisis was all the more reason for this convention, as it brought a sense of optimism for the future of the industry. Moreover, this year’s Xenia expo was a significant occasion for ContactPigeon, since two executives were there, invited as guest speakers. Xenia Expo: One of the top hospitality exhibitions in the Mediterranean Xenia 2021 took place on 27 to 29 November at

20 Customer Engagement Strategies for the Tourism Ιndustry

customer engagement strategies for tourism

Published: Dec 14, 2021 | Updated: May 11, 2023 by ContactPigeon in Ecommerce

Similar to retail, customer engagement extends to every sector that entails meaningful interactions between a brand and its customers. With customer retention being always crucial, numbers show that a robust omnichannel philosophy is vital for any business. On average, 89% of customers remain loyal to brands that invest in customer engagement, whereas for companies that lack such aspects, the retention rate dramatically decreases to 33%. Normally, the tourism industry could not be omitted from that long list of enterprises dedicated to making consumers feel appreciated and taken care of. New technologies brought profound competition to the tourism providers, thus making

ContactPigeon recognized as a top brand by Superbrands and retained its nine accolades by G2

ContactPigeon wins Superbrands Status and G2 awards

Published: Dec 9, 2021 | Updated: Jun 30, 2023 by George Mirotsos in Company & Product News

After a successful summer, and a thriving Black Friday, we are thrilled to proudly announce that we were recognized as a top corporate brand by Superbrands Greece while retaining our nine G2 awards through Fall 2021! We couldn’t be happier for this new distinction, so a big thank you is in order! Again! 😀 During the first few days of December, our brand claimed the “Superbrands Status” and was acknowledged, once more, as a top brand at the Business Superbrands Greece 2021-2022 Tribute Ceremony. Additionally, for the third consecutive quarter with a continuing high performance, we maintained our nine awards

The best 6 dynamic image generators for eCommerce

Published: Nov 30, 2021 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Quality product images are a key deciding factor for 93% of retail customers when considering the purchase of a product. Clearly, the way they visually represent the wares online — whether that’s through email marketing campaigns or in an online retail store — matters to customers. Dynamic images improve the online experience, allowing customers to have a complete view of products and feel more engaged in the buying process. This article takes a look at how that works, as well as some of the best dynamic image generators to use in 2022. Table of Contents > What is a dynamic

Building a 360° Christmas marketing strategy in retail

Published: Nov 26, 2021 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on approximately 20% of their annual sales to take place in November and December. If you want to make the most of the holiday season and increase traffic in both your physical and online stores, you’ll need a strong Christmas marketing strategy — and we can help. Table of Contents > Why a Christmas marketing strategy is critical for retailers > The components

Retail customer experience best practices in the post-COVID-19 era

Published: Nov 18, 2021 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey to earn and keep loyal customers. Building on customer experience best practices will fortify the customer journey and refine your overall customer experience quality. ‌Considering that 73% of customers prioritize customer experience over price and product quality when making a purchase decision, it’s clear that a successful customer experience is the lifeline of retail brands. To keep turning profits, you need to implement and maintain

How Videos Can Improve Customer Experience in Retail

Published: Nov 4, 2021 | Updated: Jun 30, 2023 by Guest Contributor in Ecommerce

Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of video creation tools and devices to use, so even small retail stores can get their videos done in-house without much hassle. Before the internet was a big thing, companies only used videos primarily for advertising. Nowadays, you can share a video with the whole world with just one click. Therefore, the availability and the benefits of using videos to improve a customer’s experience, leave no excuse for small or large-scale retailers to not implement it. Aside from improving the overall

80 Black Friday Statistics Every Retailer Should Know (2024)

Published: Oct 29, 2021 | Updated: Nov 7, 2024 by Charalampos Nikas in Ecommerce

Although Thanksgiving in November is unique to the United States, the Black Friday shopping frenzy has caught on worldwide, especially with the rise in online shopping. Once a one-day-only event, Black Friday has changed into season-long promotions and deals designed to draw in customers. Retailers have often relied on this shopping surge, and the term “Black Friday” refers to their ability to recoup year-long losses in the weeks leading up to Christmas. Therefore, we have gathered everything you need to take into account and be ready for another year of shopping craze. Table of Contents > Black Friday 2023 in

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