ContactPigeon

Acquire New Customers with ContactPigeon’s Facebook Ads

Published: Oct 5, 2020 | Updated: Nov 17, 2023 by George Mirotsos in Company & Product News

We have always been advocating that one of the main pillars of a successful business is getting the customers to return, thus maximizing the lifetime value of every single customer. With ContactPigeon demonstrating outstanding results on website conversion we have supported this approach since day one. Of course, at the same time, we have been urging our clients to explore ways to increase the traffic to their site. After all, it’s all a numbers game. The more people visit your e-shop the more first-time customers you are going to get. Actually, if I had a dollar for every time a

A 360 Black Friday Marketing Guide for Retailers (2024 edition)

Published: Sep 22, 2020 | Updated: Nov 13, 2024 by Joyce Qian in Ecommerce

Black Friday has transformed into a global shopping phenomenon, and each year brings new trends that shape how consumers shop and retailers sell. For 2024, Black Friday promises to be more vibrant and varied than ever, with evolving shopper behaviors and innovative retail strategies. From the rise of early sales to the emphasis on sustainability, the latest trends are redefining the shopping landscape. Dive into the top trends influencing Black Friday 2024 and discover how to stay ahead of the curve in securing the best deals. Get informed about the latest BF trends Black Friday has evolved into a highly

The 2024 Retailer Guide to Customer Engagement Best Practices

customer engagement best practices retail guide

Published: Sep 10, 2020 | Updated: Jan 8, 2024 by Sofia Spanou in Ecommerce

In recent years, customer engagement has grown to be the new buzz word among customer experience advocates. The more engaged your customers are, the more emotionally invested they are in your business, and hence more likely to advocate your brand. Given that study has shown that a 5% growth in retention can lead to 25% growth in future profits, it’s no wonder organizations across all sectors have embarked on passionate pursue in growing customer engagements from the leadership and down. As an industry disproportionately affected by the recent pandemic, retail businesses have extra incentive to provide distinctive customer experience to

eCommerce Growth in Time of Crisis: What Apparel Retailers Should Know

Published: Sep 4, 2020 | Updated: Sep 4, 2024 by Guest Contributor in Ecommerce

The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to put more effort into online channel development but has also changed consumer shopping behavior in a fundamental manner. There are good reasons to say that the apparel industry will not be the same as we got used to it before the crisis. So, how can retailers stay effective while everyone around is now selling online? This entry is right about

How B2B Companies Can Deliver the Amazon Experience

Published: Aug 31, 2020 | Updated: Sep 4, 2024 by Guest Contributor in Ecommerce

Each month, more than 197 million people around the world visit Amazon.com. If it were a country, Amazon would be among the ten most populous world’s places. In 2019, the online retail giant accounted for 13.7% of the global market share. In the US, it accounts for over 50% of the local ecommerce market. So, what is the secret of Amazon’s success? The answer is simple – Amazon has built its brand culture on the foundation of innovation and user-centricity. In this article, you will learn how to achieve the “Amazon experience” when marketing to B2B customers. Amazon has Built its Brand

Best Back to School Campaigns: The 26 Best Retailers Who Made the Grade

Published: Aug 14, 2020 | Updated: Aug 4, 2023 by Joyce Qian in Ecommerce

The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday as America’s largest retail event. For 2022, the National Retail Federation predicted that K-12 back-to-school spending would reach $36.9 billion, surpassing the previous record of $30.3 billion set back in 2012. As you consider how to achieve meaningful ROAS (Return on Advertising Spend) this season, draw inspiration from these creative Back-to-School campaign ideas from the past. Table

19 Mobile Checkout Best Practices For 2024

Published: Aug 10, 2020 | Updated: Jan 8, 2024 by Joyce Qian in Ecommerce

The digital landscape of 2023 looks little like the eCommerce environment that dominated just a few short years ago. One of the most significant changes? A clear shift to mobile. An Episerver benchmark study involving 1.3 billion website views reveals that, on many days, over 80 percent of viewing sessions originate from mobile devices. As such, organizations that utilize conversion rate optimization (CRO) and other mobile checkout best practices hold the potential to achieve huge improvements in marketing ROI. What Is Mobile Checkout? The term “mobile checkout” references the process of completing a digital transaction from a device such as

Why Retailers Should Diversify Away From Amazon – And How to Do It?

Published: Aug 7, 2020 by Guest Contributor in Ecommerce

Reading that title may have shocked you a little – move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you want to move away from it? If you’re selling on just Amazon, you’re putting all your eggs in one basket. You’re selling under someone else name and entirely at the mercy of the Amazon overlords when it comes to your selling privileges. Amazon isn’t exactly the most ethical company around, either. They’ve been known

Secrets to Writing Customer Service Emails That Work

Published: Jul 21, 2020 | Updated: Sep 13, 2021 by Guest Contributor in Ecommerce

Working in customer service, you deal with tons of emails every day. No wonder, 96% of consumers consider it essential for brand loyalty. So you try to manage your customer service appropriately to influence your overall conversion rates, don’t you? The problem is that there’s a big gap between what businesses and customers consider excellent service. While 80% of companies believe they deliver super experiences, only 8% of customers agree with that. Customers want to feel that brands are on the same wave with people and that their problems matter. As a brand representative, you understand it. However, when dealing with hundreds of customer

COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis

adaption of marketing strategy during crisis

Published: Jul 17, 2020 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending. According to McKinsey, nearly 24% of the British workforce (7.6 million jobs) is currently at risk because of COVID-19. While in the United States, more than 33 million Americans have reported unemployment during the two months. Retail is among the industries severely impacted by recent events. Most operators struggle to find a way to deal with the new normal, searching through industry reports and whitepapers for ideas and guidance on ensuring business continuity. We decided to talk with 34 B2C, eCommerce, and

Introducing Predictive Insights with Real-Time Customer Predictions

Published: Jul 6, 2020 by George Mirotsos in Company & Product News

It’s no secret that better insights to customers lend an edge to your marketing success. After all, who wouldn’t want to know each customer’s lifetime value (CLV) or when the next order will be? Every day, your online business generates a massive volume of data from a wide range of sources – online and offline – at a faster pace than you can interpret with traditional methods. The dataset is a treasure trove that’s waiting to be mined, and the only way to tackle it is through advanced data science. That’s why we are excited to announce the launch of

How to Remain Operationally Sustainable as an Ecommerce Retailer During Crisis

Operationally Sustainable eCommerce Retailers

Published: Jun 26, 2020 | Updated: Jun 6, 2022 by Guest Contributor in Ecommerce

The corona pandemic has led to a significant change in buyer behavior which caused a shift towards more eCommerce sales. While offline retailers had to suffer from severe losses during the lockdown period, many online shops recorded a strong increase in sales. In fact, in the US online retailers registered YoY (year-over-year) revenue growth of 68% in April and conversion rates that are comparable to Black Friday and Cyber Monday sales. However, the increase in online sales also correlated with reduced logistics capacities due to the consequences of the spread of the coronavirus (namely lockdown, social distancing, etc.) resulted in

[Report] How has COVID-19 Impacted Ecommerce Trends?

Published: May 27, 2020 | Updated: Jun 8, 2022 by Joyce Qian in Ecommerce

At the onset of the COVID-19 outbreak, many governments enforced Stay-at-Home measures that require social distancing for millions and closures of non-essential stores. Unsurprisingly, home confinement forced consumers towards online shopping, as weekly eCommerce sales shot up 61% within the first weeks of the closures. That growth in online sales seems to be the main hope for retailers to retain part of their market share and survive through this crisis. This report examines the weekly eCommerce sales patterns as a result of stay-at-home measures, which products consumers are purchasing online, and which categories consumers have cut back on, in an

Business Continuity for Retail: Lesson from COVID-19

Published: May 18, 2020 | Updated: May 11, 2023 by Joyce Qian in Ecommerce

The COVID-19 crisis has been devastating on businesses around the world, causing major disruptions to all business functions – from operations to supply chain management to marketing and sales. One of the sectors most affected by the crisis is the retail industry, as physical retail stores are ordered to shut down in cities across the world. Yet, despite all the trauma induced by this global pandemic, there is a glimmer of a silver lining out of this crisis. COVID-19 is considered to be one of the most impactful market disruptors in recent history, opening several windows of opportunity for businesses

How to Automate Your Customer Support in 2024

Published: May 11, 2020 | Updated: Jan 8, 2024 by Guest Contributor in Marketing Automation

It’s no secret that rapidly developing new technology is changing the world of business for the decades to come. It’s 2023 and your customers have yet again raised their expectations as to how their experience with your product or service should look like. Not convinced? Studies show that 93% of customers are likely to make repeat purchases with companies that offer outstanding customer service. It’s pretty clear that the quality interaction between your customers and your customer support team is what can make or break your business. That’s why providing excellent customer support is an investment that will pay off

5 Ways to Grow Your Email List 2024

Published: May 5, 2020 | Updated: Jan 8, 2024 by Guest Contributor in Marketing Automation

Whether you already have an email marketing strategy in place or are looking for ways to expand your outreach into email and grow your mailing list in doing so, the approach you take will effectively make or break your efforts. According to HubSpot, 80% of business professionals firmly believe that email marketing increases customer retention, and with 59% of customers admitting that marketing emails affect their purchase decisions, it’s safe to say that email marketing is alive and well as a lead generation and nurturing channel. However, additional data provided by Medium shows that email open rates across all amount

Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn

Published: Apr 2, 2020 | Updated: Jun 30, 2023 by Joyce Qian in Brand Stories

In just 13 years since founding, Farfetch became an online fashion retail unicorn. This Farfetch case study explores the keys to its success from a marketing and sales perspective. Read the Farfetch case study here.

The Coronavirus Survival Guide for Retail [Infographic]

Published: Mar 20, 2020 | Updated: May 29, 2020 by ContactPigeon in Ecommerce

With the outbreak of COVID-19, the retail sector has entered uncharted territory with the temporary closure of physical stores and the slowdown of consumer spending on broad scales. Undoubtedly, there will be tough challenges ahead. That’s why we decided that the best way to help is by offering ideas on the topics that we know well: customer engagements and online conversions. We call this the Coronavirus survival guide for retailers, and we hope it will bring some benefits to your business during these difficult times. May 2020 Update: We analyzed more than 30M online transactions to understand how COVID-19 affected

How to generate eCommerce sales with Instagram [2024]

Published: Mar 19, 2020 | Updated: Nov 26, 2024 by Guest Contributor in Ecommerce

Today, Instagram is not just a photo-sharing app. It has come a long way to become a real powerhouse that offers a whole host of potential for online business, especially after the company officially launched the Instagram Shops, on May 2020. With over 2 billion monthly active users, and more than 60% of users come in contact with businesses and brands, Instagram eCommerce is undoubtedly the way to go in 2023. However, just like with every eCommerce or social media channel, success is not guaranteed just by being there. You still need to possess a proper strategy if you want

Retail Marketing Trends 2020: What 31 Industry Experts Predict

Published: Mar 12, 2020 | Updated: Dec 22, 2022 by Joyce Qian in Ecommerce

2019 was another glorious year for the retail sector, with sales reaching $25 trillion worldwide, according to eMarketer. Unsurprisingly, the key growth driver was eCommerce, which grew over 16% year over year, accounting for $3.46 trillion (~14% of total retail sales). “Online retail grows twice as fast as the rest eCommerce sector and 5 times higher than the global retail sector. As eCommerce penetration is expected to rise from 56.1% in 2020 to 65.5% by 2024, a major trend to watch is around how retailers can capitalize on their brand assets, starting with their physical stores, which account for a

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