by Sofia Spanou | Mar 29, 2024 | Ecommerce
Best Buy isn’t just a consumer electronics giant; it’s a data-driven retail leader. Beyond the iconic blue and yellow stores, their success hinges on a sophisticated marketing strategy fueled by customer insights. By combining a data-driven approach with a...
by George Mirotsos | Mar 22, 2024 | Ecommerce
In today’s dynamic retail landscape, understanding customer behavior is no longer a luxury, it’s a necessity. The pressure to deliver targeted messaging and product recommendations is undeniable. According to GlobeNewswire, the Retail Analytics Market Size...
by Charalampos Nikas | Mar 15, 2024 | Ecommerce
The dynamic and competitive world of retail has proven that staying ahead of the curve is imperative for brands looking to thrive in 2024. Central to this endeavor is the art of personalization, a strategy that has become indispensable for captivating consumers and...
by George Mirotsos | Mar 4, 2024 | Ecommerce
In today’s data-driven retail environment, understanding your customers is no longer a nicety but a necessity. This is where two powerful tools come into play: Customer Relationship Management (CRM) and Customer Data Platform (CDP). While both offer valuable...
by Joyce Qian | Feb 16, 2024 | Ecommerce
With the speed at which technology evolves, it can be difficult for retailers to keep up with what is best for their business. Some tech can revolutionize eCommerce, while other innovations are a fad. Thankfully, Gartner stays on top of the latest technologies and...