Analyzing Lidl’s Marketing Strategy: How the Discount Supermarket Leader Scaled

by ContactPigeon | Aug 9, 2023 | Brand Stories

The fierce competition in the FMCG world has brought forward many big brands that have achieved global awareness and continuous growth. One of the biggest names that have shown immense success for almost 100 years, with approximately 12,000 locations in 30 countries,...

30 Back to School Marketing strategy ideas for FMCG retailers

by Joyce Qian | Aug 2, 2023 | Ecommerce & Retail Marketing

Running a Back to School campaign is crucial for FMCG retailers, as this season significantly boosts consumer spending on essential products. In fact, Back to School spending has seen a consistent annual increase, with families expected to spend over $38 billion this...

Extended Reality in Retail: How XR is Evolving Customer Experience

by ContactPigeon | Jul 21, 2023 | Ecommerce & Retail Marketing

With the uptick in digital shopping, retailers have gotten creative in offering a full-service experience to customers. Many have achieved this by integrating extended reality into in-person and online shopping platforms. extended reality offers retailers a method to...

Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid

by ContactPigeon | Jun 30, 2023 | Ecommerce & Retail Marketing

Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and...

The Anatomy of The Perfect Campaign Performance Dashboard

by ContactPigeon | Jun 23, 2023 | Ecommerce & Retail Marketing

An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign so business owners can...