Cyber Monday Statistics: 100+ Stats Every Retail Executive Should Know

by ContactPigeon | Oct 31, 2022 | Ecommerce & Retail Marketing

Cyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features unbeatable online discounts on numerous products from well-known retailers....

The Best Thanksgiving Campaigns We’ve Ever Seen

by ContactPigeon | Oct 27, 2022 | Ecommerce & Retail Marketing

Thanksgiving is one of the most important business holidays for retailers. According to the Robin Report, retail spending rose by nearly 30% in 2021 during Thanksgiving, Cyber Monday, and Black Friday — fueled by Americans’ desire to celebrate the holiday with their...

Screwfix’s Marketing Strategy: The Story Behind the Largest UK Trade Tools & Hardware Retailer

by Sofia Spanou | Sep 30, 2022 | Brand Stories, Ecommerce & Retail Marketing

Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom.  In 1999, the company was acquired by Kingfisher, PLS, and is part of a...

The 26 most important retail KPIs every retailer should monitor

by Charalampos Nikas | Sep 26, 2022 | Ecommerce & Retail Marketing

KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus...

FMCG Marketing Strategies to Increase YOY Revenue

by Joyce Qian | Sep 12, 2022 | Ecommerce & Retail Marketing

With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success.  In 2020, online grocery sales saw a 103%...