by Joyce Qian | Mar 30, 2021 | Ecommerce
The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget. You also enjoy better returns if you couple Facebook ad segmentation with omnichannel customer engagement. Advertising costs decrease while...
by Guest Contributor | Sep 4, 2020 | Ecommerce
The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to put more effort into...
by Guest Contributor | Jun 26, 2020 | Ecommerce
The corona pandemic has led to a significant change in buyer behavior which caused a shift towards more eCommerce sales. While offline retailers had to suffer from severe losses during the lockdown period, many online shops recorded a strong increase in sales. In...
by Joyce Qian | May 27, 2020 | Ecommerce
At the onset of the COVID-19 outbreak, many governments enforced Stay-at-Home measures that require social distancing for millions and closures of non-essential stores. Unsurprisingly, home confinement forced consumers towards online shopping, as weekly eCommerce...
by Guest Contributor | Mar 19, 2020 | Ecommerce
Today, Instagram is not just a photo-sharing app. It has come a long way to become a real powerhouse that offers a whole host of potential for online business, especially after the company officially launched the Instagram Shops, on May 2020. With over 2 billion...
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