54 eCommerce Homepage Best Practices That WORK [2024]

by ContactPigeon | Sep 21, 2021 | Ecommerce & Retail Marketing

Much like a brick-and-mortar retail storefront, an eCommerce homepage acts as a web user’s first impression of a brand. An Adobe report found that nearly 40% of online users will leave a homepage that is poorly designed, just like real-life shoppers will leave a...

Facebook Ad Segmentation: A How-To Guide for Successful Ecommerce

by Joyce Qian | Mar 30, 2021 | Ecommerce & Retail Marketing

The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget. You also enjoy better returns if you couple Facebook ad segmentation with omnichannel customer engagement. Advertising costs decrease while...

eCommerce Growth in Time of Crisis: What Apparel Retailers Should Know

by Guest Contributor | Sep 4, 2020 | Ecommerce & Retail Marketing

The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to put more effort into...

How to Remain Operationally Sustainable as an Ecommerce Retailer During Crisis

by Guest Contributor | Jun 26, 2020 | Ecommerce & Retail Marketing

The corona pandemic has led to a significant change in buyer behavior which caused a shift towards more eCommerce sales. While offline retailers had to suffer from severe losses during the lockdown period, many online shops recorded a strong increase in sales. In...

[Report] How has COVID-19 Impacted Ecommerce Trends?

by Joyce Qian | May 27, 2020 | Ecommerce & Retail Marketing

At the onset of the COVID-19 outbreak, many governments enforced Stay-at-Home measures that require social distancing for millions and closures of non-essential stores. Unsurprisingly, home confinement forced consumers towards online shopping, as weekly eCommerce...