by Charalampos Nikas | Sep 26, 2022 | Ecommerce & Retail Marketing
KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus...
by Joyce Qian | Sep 12, 2022 | Ecommerce & Retail Marketing
With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success. In 2020, online grocery sales saw a 103%...
by Sofia Spanou | Aug 29, 2022 | Brand Stories, Ecommerce & Retail Marketing
A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby...
by Joyce Qian | Aug 1, 2022 | Ecommerce & Retail Marketing
As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as kids went back to...
by Sofia Spanou | Jul 26, 2022 | Brand Stories, Ecommerce & Retail Marketing
When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the company consisted of three employees in a single room, thinking of how to respond to an emerging trend of consumers shopping online. In the...