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How B2B Companies Can Deliver the Amazon Experience

How B2B Companies Can Deliver the Amazon Experience

by Guest Contributor | Aug 31, 2020 | Ecommerce & Retail Marketing

Each month, more than 197 million people around the world visit Amazon.com. If it were a country, Amazon would be among the ten most populous world’s places. In 2019, the online retail giant accounted for 13.7% of the global market share. In the US, it...
Best Back to School Campaigns: The 26 Best Retailers Who Made the Grade

Best Back to School Campaigns: The 26 Best Retailers Who Made the Grade

by Joyce Qian | Aug 14, 2020 | Ecommerce & Retail Marketing

The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday as America’s...
19 Mobile Checkout Best Practices For 2024

19 Mobile Checkout Best Practices For 2024

by Joyce Qian | Aug 10, 2020 | Ecommerce & Retail Marketing

The digital landscape of 2023 looks little like the eCommerce environment that dominated just a few short years ago. One of the most significant changes? A clear shift to mobile. An Episerver benchmark study involving 1.3 billion website views reveals that, on many...
Why Retailers Should Diversify Away From Amazon – And How to Do It?

Why Retailers Should Diversify Away From Amazon – And How to Do It?

by Guest Contributor | Aug 7, 2020 | Ecommerce & Retail Marketing

Reading that title may have shocked you a little – move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you want to move away from...
COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis

COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis

by Joyce Qian | Jul 17, 2020 | Ecommerce & Retail Marketing

The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending.  According to McKinsey, nearly 24% of the British workforce (7.6 million jobs) is currently at...
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