Sephora: The Omnichannel Strategy Which Redefined CX in Cosmetics

Sephora: The Omnichannel Strategy Which Redefined CX in Cosmetics

by Joyce Qian | Feb 3, 2021 | Brand Stories

While many other brick-and-mortar high-street brands have crumbled throughout the decades, luxury cosmetic giants, Sephora have gained a stronghold in the competitive cosmetics retail landscape. Survival has been, in part, a result of Sephora’s omnichannel...
The Top 15 Retail Technologies to Watch in 2024

The Top 15 Retail Technologies to Watch in 2024

by Joyce Qian | Jan 27, 2021 | Ecommerce & Retail Marketing

Much of the world we live in today depends primarily on technology. It influences nearly every aspect of our lives, from how we communicate with one another to the way we conduct our businesses.  At the same time, technology is ever-evolving, shifting to make our...
The Guide to Annual Retail Company Budget Planning: 2024 Edition

The Guide to Annual Retail Company Budget Planning: 2024 Edition

by Charalampos Nikas | Dec 18, 2020 | Ecommerce & Retail Marketing

One of the quickest ways to ensure your retail business’s success is to spend a lot of effort in your company budget planning. This process is easier than you might think, and it gives you an objective overview of your company. By tracking how much you make...
LEGO: The Marketing Strategy Behind the Toy Industry Titan

LEGO: The Marketing Strategy Behind the Toy Industry Titan

by Joyce Qian | Dec 11, 2020 | Brand Stories

LEGO’s claim to fame goes well beyond its famous interlocking plastic bricks. Since its founding in 1932, LEGO has diversified into movies, video games, television shows, popular social media channels, and even major amusement parks. And despite how devastating...
ContactPigeon partners with Athens University of Economics & Business to Bring Real-World Practices To Omnichannel Marketing

ContactPigeon partners with Athens University of Economics & Business to Bring Real-World Practices To Omnichannel Marketing

by ContactPigeon | Dec 4, 2020 | ContactPigeon News

We are thrilled to announce that ContactPigeon Omnichannel Platform will be offered as part of the new digital marketing & communications curriculum at Athens University of Economics & Business. As digital marketing trends and technologies evolve rapidly, the...
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