by Sofia Spanou | Apr 5, 2021 | Marketing Automation
Each year, Gartner publishes a list of the top strategic technology trends for businesses to pay attention to for the upcoming year. As a world-leading research and advisory company, Gartner understands the retail business and how customers interact with it, so...
by Joyce Qian | Mar 16, 2021 | Ecommerce & Retail Marketing
In 2020, the unexpected pandemic unsettled the world as we know it. Fortunately, the retail industry’s growth rates in nearly all leading economies remained positive. For instance, in the United States, the retail index grew by 6.9% (YoY), with eCommerce...
by Joyce Qian | Feb 11, 2021 | Ecommerce & Retail Marketing
Who doesn’t love Valentine’s Day? If you’re an online retailer, you already know that the international celebration of true love is a great time to boost sales and to recover from the post-holiday slump. In 2020, Valentine’s Day...
by Joyce Qian | Feb 3, 2021 | Brand Stories
While many other brick-and-mortar high-street brands have crumbled throughout the decades, luxury cosmetic giants, Sephora have gained a stronghold in the competitive cosmetics retail landscape. Survival has been, in part, a result of Sephora’s omnichannel...
by Joyce Qian | Jan 27, 2021 | Ecommerce & Retail Marketing
Much of the world we live in today depends primarily on technology. It influences nearly every aspect of our lives, from how we communicate with one another to the way we conduct our businesses. At the same time, technology is ever-evolving, shifting to make our...