The Marks & Spencer eCommerce Case Study: 3 Growth Lessons for Retailers

by Sofia Spanou | Jul 3, 2019 | Brand Stories

The Marks & Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better late than never,” comes to mind. It’s a tale of failures and comebacks. That’s what makes the Marks and Spencer eCommerce story so...

Omnichannel eCommerce Marketing Guide for Retailers [2024]

by ContactPigeon | Jun 27, 2019 | Marketing Automation

Robust marketers are tapping into the latest omnichannel eCommerce trends to grow retail sales year over year. How can you create an omnichannel eCommerce marketing strategy for your brand? We’ve got you covered. In this post, we’ll go into why omnichannel eCommerce...

Why A/B Testing is Essential for Growing Your Ecommerce Business?

by Guest Contributor | Jun 20, 2019 | Ecommerce & Retail Marketing

When building an ecommerce business, your website is your storefront. Your social media and search engine ads and email newsletters are your flyers. Your copy, images, and call-to-action buttons are your employees—conversing with customers and convincing them to make...

5 Father’s Day Marketing Ideas for Ecommerce

by ContactPigeon | May 24, 2019 | Ecommerce & Retail Marketing

Father’s Day is celebrated on the third Sunday of June every year. For consumers, this means finding the perfect gift to celebrate the dads in their lives. For eCommerce marketers, dad’s big day is a chance for you to pull out all the stops by implementing an epic,...

How ZARA Dominates the Ecommerce Fashion Industry

by Sofia Spanou | Apr 22, 2019 | Brand Stories

When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand grow from humble...