Black Friday Checklist: A 52-Spot Last-Minute Audit for Retailers

black friday checklist
Published: Sep 4, 2023 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving day by day, and the challenges are never-ending. The only constant remaining untacked is that Black Friday and Cyber Monday are the most significant periods for the retail sector globally, and none of them misses out. Industry professionals, e-shop or physical store owners, and marketers are making significant adjustments and improvements to their business plans to prevent chaos from reigning. In

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Ecommerce Checkout Flow: A Designer’s Checklist

eCommerce Checkout Flow Design Checklist
Published: Oct 30, 2019 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the online checkout experience with your business, either. Customers need a place to finalize their purchases that’s intuitive, easy to use, and hassle-free. By utilizing a few best practices, a little research, and good design, your eCommerce checkout flow can be exactly that. Table of Content The Importance of Checkout Flow eCommerce Checkout Flow FAQ High Converting Checkout Design Flow Checklist Bonus: How To Stop Cart Abandonment With Personalized Dynamic Exit Intent Pop-ups Putting It All Together The Importance of Checkout

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The Step By Step Holiday Email Marketing Checklist

Holiday email marketing checklist
Published: Nov 27, 2018 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Online sales are trending more than ever this holiday season, and as an eCommerce owner, preparing a mind-blowing holiday email marketing strategy will make your brand stand out from the crowd. According to Statista, in 2017 holiday season retail eCommerce sales in the U.S. amounted to a record of $106.14 billion. Fast forward to 2023, Adobe predicts $221.8 billion in online spending for the U.S. holiday season, with a consistent 1% year-over-year increase in online sales. The projected holiday spending per household in 2023 is expected to increase by a healthy 7% this year, allocating an average of $1,530 for

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Fine Tune Your Holiday Email Marketing Checklist

Holiday Email Marketing Checklist
Published: Dec 13, 2017 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Black Friday and Small Business Saturday are over, but the holiday season is just getting started. You can reap the rewards of higher sales and an increased customer base if you launch a targeted holiday email marketing campaign during this season. It might seem overwhelming to think about, which is why a little expert automation help is in order. That’s why our team here at ContactPigeon has created a handy holiday email marketing checklist that takes the work out of your holiday emails. All you have to do is schedule – and check in to optimize. With three simple email automations,

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