The holiday season has arrived and children are listening for the jingling bells of Santa’s sleigh as Christmas is fast approaching. Storefronts are pulling out all the stops as they deck their display windows with holiday cheer and eCommerce marketers need to do the same for their holiday email marketing campaigns to stay on the cutting edge. This is because Christmas is the most profitable holiday for the eCommerce industry. During the 2017 holiday season, online sales hit a new record high of $108.2, a 14.7% increase year-on-year. According to projections, 2018’s eCommerce holiday sales are expected to reach as much as $123.73 billion.
Father’s Day email subject lines, plus campaign ideas to skyrocket your eShop sales Father’s Day is just around the corner. For reasons unknown, Father’s Day is often a neglected holiday when compared to the hype that Mother’s Day receives. For eCommerce marketer, ignoring the impact of the holiday on your businesses may prove to be a costly mistake. According to National Retail Federation surveys, 33% of the consumer plans to purchase Father’s Day gifts online. At the same time, Father’s Day spending reached an all-time high in the USA at $15B in 2017, nearly doubling from the decade before. This
Mother’s Day is a holiday celebrated across the world. It also happens to be the 3rd largest retail holiday in the US. In 2017, the total spend on Mother’s Day is estimated to be $20B+ in the US. For eCommerce retailers, this is one occasion not to be missed. If you are still refining your email campaigns and looking for some inspirations, then this post is for you. We’ve gathered 36 ideas for Mother’s Day subject lines that you can use in your next campaign. Mother’s Day Subject Lines Last Min Deals Don’t forget Mom this year [Free Shipping on $50+]
Spring is in the air (or for some regions fast approaching)! Along with the budding greens and blooming flowers, marketers everywhere are planning a host of exciting new marketing ideas for the season. One of the biggest occasion in Spring is Easter. In 2017, Americans spent $18.4 billion at Easter. That’s a 6 percent increase over 2016’s numbers. Across the pond, British consumers plunked down 10 percent more on eCommerce purchases at Easter, lifting overall retail numbers for the quarter. This article takes you thru some of the marketing ideas you can explore for Easter this year, along with 12 creative Easter subject
When it comes to email marketing, consumers scroll, swipe and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap for capturing customer’s attention is narrowing considerably. Throw in a consumption-driven event like Valentine’s Day, when nearly every business out there is jumping into the marketing frenzy, and you’ve got your work cut out for you. What all eCommerce Managers should also keep in mind is that Valentine’s Day is the 2nd largest commercial day in the US, so you should totally spend some time on designing your Valentine’s email marketing strategy (btw, check out our Valentine’s