Father’s Day email subject lines, plus campaign ideas to skyrocket your eShop sales
Father’s Day is just around the corner. For reasons unknown, Father’s Day is often a neglected holiday when compared to the hype that Mother’s Day receives. For eCommerce marketer, ignoring the impact of the holiday on your businesses may prove to be a costly mistake.
According to National Retail Federation surveys, 33% of the consumer plans to purchase Father’s Day gifts online. At the same time, Father’s Day spending reached an all-time high in the USA at $15B in 2017, nearly doubling from the decade before. This trend is likely to continue this year. So Father’s Day campaigns may just be the formula to distinguish your brand and boost your eCommerce results in June.
To get the email creative juices flowing, we’ve rounded up some Father’s Day email messages we loved and reasons that made them great. Simultaneously, our team brainstormed 12 Father’s Day email subject line ideas that you can try on the next Father’s Day emails that will inspire your audience to click.
12 Cool Father’s Day Email Subject Lines for eCommerce
- Father’s Day Gifts that Your BF Will Want to Steal
- Like Father, Like Son. Get up to 25% when you buy 2
- Celebrate Father’s Day with Gifts Under $20, $50, and $100
- Our handpicked gifts for Father’s Day
- Savings that will make Daddy proud
- The perfect gifts for the Dad who has everything
- Great way to say Thank You, Dad
- Gifts 99% of Fathers Approve
- The #CoolDad Gift Guide – Free Shipping Expires in 2 Days
- Brand New, Just In Time for Father’s Day
- Next Sunday, Make His Father’s Day
- If You Dad is a [Sports / Gadget / Music / Master Chef / Handy / any other category] Guy
Check out our last post on how to craft catchy email subject lines for eCommerce if you’d like additional tips!
4 Email Templates We’re Digging
Subject Line: It’s Here, The Father’s Day Sale
Sender: Artifact Uprising
Why We Love It?
Emails don’t necessarily need popping colors or moving gifs to capture attention. The minimalistic typographic design allows recipients to focus on the message that matters. With single solid color and contrasting white fonts, the simple message on Father’s Day sales stands out even more. Finally, the image featuring a photobook of father and daughter beautifully ties AU’s product with the nostalgic memories of one’s father.
Subject Line: Here are the World’s Greatest Father’s Day Ideas!
Sender: Freeosk Inc.
Why We Love It?
If you are looking to get a present for Dad, then this one will surely get your attention. Freeosk’s email is structured in the form of a creative gift guide. But instead of focusing purely on selling, it combines useful tips and corny jokes alike. A great way to use humor to uplift the brand’s image by bringing it’s audiences closer.
Subject Line: You know it’s almost Father’s Day right?
Sender: Dollar Shave Club
Why We Love It?
This one plays on the sense of guilt consumers faces at the point of realizing that father’s day is near. And believe us, it’s effective! The rustic color scheme within the template along with a bold CTA evokes a sense of sturdiness and security (perhaps symbolic of Dad)? Finally, the 3 column sketches add a unique artistic touch to the overall email.The details are not details. They make the design. - Charles Eames Click To Tweet
Subject Line: New Bacon Cologne for Dad!
Why We Love It?
Well, we can’t imagine who is not attracted to this headline. Driven by either genuine interest, curiosity, disgust or a combination of all three. By employing a bit of out-of-box humor, Headline compels recipients to open the email only to find that bacon cologne is just a teaser. The real deal is the Father’s Day sale that followed. Headline’s approach is a truly creative way stand out from all the other Father’s Day promotions.Creativity takes courage. - Henry Matisse Click To Tweet
3 Tips on adding marketing automation to the mix
1. Repurchase Reminders
For customers who made Father’s Day order in the previous years, a repurchase reminder is a great way to engage them. You can remind them of the product they purchased, asked for feedback on how their Dads like the gift, and suggest similar products for the coming holiday.
2. Triggered Pop-Ups
Add an Exit Intent Pop weeks before Father’s Day which will drive traffic towards a promotion page or relevant products. Similarly, if you are running CPC campaigns for Father’s Day, use pop-ups to nurture visitors from such channels with the relevant nudge. For example, visitors from a Facebook can be asked to like your brand on their social account, after they had completed checkout.
3. Targeting Alternative Segments
Just like Mother’s Day presents are often gifted to wives, sisters, grandmothers alike, you can use Father’s Day promotions to target those who may be interested in buying for a husband, brother or grandfather. Simply provide a hint in your email message to suggest such applicability. Of course, this tactic is most effective when combined with a segmented list based on past eCommerce history (those who have purchased a gift for another male friend/relative).
If you haven’t been thinking of Father’s Day campaign for your eCommerce, it’s not yet too late to start. By employing some a bit of creativity and humor, it’s possible to turn a holiday promotion into one that draws your customers closer. Hope these Father’s Day email subject lines and marketing ideas can be a source of inspiration for campaigns to come.
Looking for father’s day email templates? ContactPigeon has 170+ email ready-made templates for email and signup forms for you to select from. Also, if you have a new take on Father’s Day eCommerce campaigns, tell us about it in the comments below.