holiday marketing ideas Archives - ContactPigeon

The 30 Best Christmas campaigns we’ve ever seen

Published: Nov 14, 2022 | Updated: Oct 29, 2024 by Joyce Qian in Ecommerce

Every year, the average American spends $997.73 on Christmas shopping, but the best part is that 74% of consumers are planning to spend more this holiday season than last year. The odds are in your favor to attract more holiday shoppers, so the need to create a knockout Christmas campaign is a given. That’s why we have collected and analyzed the best Christmas campaigns ever to inspire you to set up even better Christmas ads. This piece will go through some of the best holiday promotions to help you get going and plan your marketing strategy. But before we jump

The Best Thanksgiving Campaigns We’ve Ever Seen

Published: Oct 27, 2022 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

Thanksgiving is one of the most important business holidays for retailers. According to the Robin Report, retail spending rose by nearly 30% in 2021 during Thanksgiving, Cyber Monday, and Black Friday — fueled by Americans’ desire to celebrate the holiday with their families and a healthy dose of stellar Thanksgiving campaign ideas. That’s why, as the 2022 holiday season approaches, it’s time to review some of the best Thanksgiving marketing campaigns to help you prepare for the season. Table of Contents > Interesting Thanksgiving Marketing Statistics > Thanksgiving Campaign #1: Coca-Cola > Thanksgiving Campaign #2: REI > Thanksgiving Campaign #3:

8 Proven Easter Promotion Ideas for eCommerce

Published: Mar 28, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Modern eCommerce specialists drive a significant share of their sales during the holiday season. November and December, in particular, are huge months that produce major profits. That being said, opportunities abound throughout the remainder of the year. Easter ideas for business, in particular, promise to drive huge revenues if they’re creative and tailored to your unique customer base. The value of Easter promotions is simple: Consumption for this beloved spring holiday goes far beyond eggs and candy alone. Research from the National Confectioners Association reveals that 87% of parents buy or create Easter baskets, with 73% adding non-edible items such

Building a 360° Christmas marketing strategy in retail

Published: Nov 26, 2021 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on approximately 20% of their annual sales to take place in November and December. If you want to make the most of the holiday season and increase traffic in both your physical and online stores, you’ll need a strong Christmas marketing strategy — and we can help. Table of Contents > Why a Christmas marketing strategy is critical for retailers > The components

Valentine’s Day Retail Best Practices to steal your customers’ hearts.

Published: Feb 11, 2021 | Updated: May 16, 2023 by Joyce Qian in Ecommerce

Who doesn’t love Valentine’s Day? If you’re an online retailer, you already know that the international celebration of true love is a great time to boost sales and to recover from the post-holiday slump. In 2020, Valentine’s Day sales reached an all-time high, hitting $27.4 billion in the United States alone. This year, as retailers cope with the economic fallout of the COVID-19 pandemic, Valentine’s Day sales are more important than ever. The future of eCommerce in the post-pandemic era seems to be promising, with emerging retail technologies and opportunities arising. Since Valentine’s Day campaign is one the most important marketing campaigns of

Retail Best Practices: Nailing your Holiday Marketing

Retail Best Practices for Holiday Marketing

Published: Nov 18, 2020 | Updated: Oct 31, 2023 by Joyce Qian in Ecommerce

As we step into 2024, the retail industry continues to evolve, adapting to the ever-changing consumer landscape. The challenges and uncertainties of 2020 are now firmly in the rearview mirror, but they have left a lasting impact on how people approach holiday shopping. Recent data from 2023 reveals intriguing shifts in consumer spending habits, transforming the holiday season into a unique battleground for retailers. From a surge in online shopping to a renewed focus on sustainability and conscious consumerism, these trends are reshaping the competitive landscape. In this article, we’ll explore the latest insights and retail best practices that are

24 Holiday Newsletter Ideas to Cheer Up the Season

Published: Dec 2, 2019 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an effectively crafted newsletter that encourages customers to convert while also strengthening their appreciation for your brand and honestly conveying your best wishes. This odd year, more than ever, retailers and eCommerce brands need to create the most engaging experiences and campaigns possible, to attract consumers’ attention. Your most ambitious holiday sales goals are well within reach. To get you started, we’ve compiled 24

5 Father’s Day Marketing Ideas for Ecommerce

Published: May 24, 2019 | Updated: May 24, 2023 by ContactPigeon in Ecommerce

Father’s Day is celebrated on the third Sunday of June every year. For consumers, this means finding the perfect gift to celebrate the dads in their lives. For eCommerce marketers, dad’s big day is a chance for you to pull out all the stops by implementing an epic, Father’s Day marketing campaign. In this post, we have curated our top 5 picks of effective Father’s Day marketing campaigns to inspire you to create a Father’s Day 2022 campaign that any dad would be proud of. We’ll break each example down to explain why these specific Father’s Day marketing ideas rock

16 Eggscellent Easter Marketing Ideas for Retailers [2024 updated]

Published: Apr 18, 2019 | Updated: Aug 1, 2024 by ContactPigeon in Ecommerce

It’s that time of year again where bunnies lay chocolate eggs and retail managers look for inspired marketing ideas to hippity-hop their conversions to new heights. Why is it important for retail marketers to create an “eggscellent” Easter marketing ideas? Simple. Easter has become one of the most profitable retail holidays of the year. But what about retail stores? Don’t worry we’ve got some Easter marketing promotion ideas for them as well! When it comes to inspiration for creating your own hoppin’ 2023 Easter marketing campaigns, we’ve got you covered! In this post, we’ll look at the latest consumer trends

7 Super Lovable Valentine’s Day Email Marketing Ideas

Published: Jan 15, 2019 | Updated: Jan 12, 2024 by ContactPigeon in Ecommerce

Valentine’s Day is just around the corner, meaning eCommerce retailers must come up with awesome Valentine’s Day email marketing ideas to boost conversions and compete to win the hearts of their visitors. And, if you’re not convinced that this holiday is not worthy of the hype, just consider that according to the National Retail Federation (NRF) and Prosper Insights & Analytics, consumers allocated $25.9 billion for Valentine’s Day expenditures in 2023, marking an increase from the $23.9 billion spent in 2022. That’s right. Valentine’s Day is a multi-billion-dollar holiday celebrated by over 50% of consumers, worldwide! And, online shopping is

210+ Fairytale-ish Christmas Email Subject Lines for the Holidays

Published: Nov 20, 2018 | Updated: Feb 1, 2024 by ContactPigeon in Ecommerce

The holiday season has arrived and children are listening for the jingling bells of Santa’s sleigh as Christmas is fast approaching, even being restricted at their homes due to the crisis[delete this]. Storefronts and display windows will not remain empty this year, as we are not expecting to see any more lockdowns this holiday. However, to be on the cutting edge, brands and eCommerce marketers need to finetune their holiday marketing campaigns more than ever before. Christmas continues to be the most profitable holiday for the eCommerce industry. During the 2023 holiday season, Christmas sales in the US are forecasted

Black Friday eCommerce Wiki for retail professionals

Published: Oct 29, 2018 | Updated: Aug 5, 2024 by Joyce Qian in Ecommerce

Black Friday, the retail industry’s annual shopping extravaganza, is a crucial period for eCommerce success. For C-level executives, understanding the key terms, strategies, and metrics associated with Black Friday is essential for navigating this high-stakes period. This comprehensive wiki guide serves as a primer, demystifying the Black Friday landscape and equipping executives with the knowledge needed to make informed decisions and maximize their eCommerce performance during this critical time. A Abandoned Cart: An online shopping cart with items left unpurchased. Black Friday strategies often include targeted emails to recover these sales. A/B Testing: Comparing two versions of a webpage or

90+ Summer Marketing Ideas to Heat Up Your Sales [2024]

Published: Jul 3, 2018 | Updated: Jun 28, 2024 by ContactPigeon in Ecommerce

As retailers, marketers, and eCommerce professionals, you’re likely swamped with tasks such as managing Consent mode v2 and backing up data in Google Analytics Universal. However, with summer historically being a slower sales period, staying productive and effective is crucial. The good news is that shoppers are eager to start their summer shopping, with 56% beginning as early as May or June. Furthermore, 51% of shoppers indicate that a sale can significantly motivate purchases. Recognizing these latest trends, the purpose of this article is to provide over 90 innovative summer marketing ideas, complete with actionable prompts and a handy checklist,

200+ Mother’s Day Subject Lines for Retailers: Best ideas per niche [2024]

Published: May 8, 2018 | Updated: Mar 11, 2024 by ContactPigeon in Ecommerce

2024 Updated! We added even more inspiring Mother’s Day email subject lines for you to pick from. Enjoy! Mother’s Day is a holiday celebrated across the world. It also happens to be the 3rd largest retail holiday in the US since more than 2/3 of consumers celebrate it: the latest data showed that last year, the total spending around this holiday surpassed $28 Billion! For eCommerce retailers, this is one occasion not to be missed, and every brand ought to craft its Mother’s Day strategy by testing and implementing retail best practices to maximize results. If you are still refining

5 Advanced Mother’s Day Marketing Ideas for eCommerce

Published: Apr 24, 2018 | Updated: May 8, 2023 by Joyce Qian in Ecommerce

On Mother’s Day, we celebrate the Moms in our lives. For eCommerce marketers, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on Mother’s Day has risen, even in 2020, with total revenue reaching almost $27B in the United States alone. Additionally, despite the social distancing, the lockdowns, and the overall effects of COVID-19, consumers are expected to spend $8 more than in 2020. With this enormous market of anticipated spending, how to stand out against the competition and appeal to your target audiences

150 Out-of-the Box Easter Subject Lines to Crack Your Email Marketing [2024 updated]

Published: Mar 8, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

2023 Update: We added even more subject lines to nail your Easter email campaigns! Find them near the bottom of the article! Spring is in the air (or for some regions fast approaching)! Along with the budding greens and blooming flowers, marketers everywhere are planning a host of exciting new marketing ideas for the season. One of the biggest occasions in Spring is Easter. In 2017, Americans spent $18.4 billion at Easter while in 2018 and 2019 the total consumer spending was stabilised near 18.2 billion US dollars, according to Statista. Across the pond, British consumers planned to spend an average of

7 Super Awesome Ho Ho Holiday Marketing Ideas

Published: Dec 4, 2017 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Everyone loves a surprise. That’s why we are offering 7 unconventional and super awesome holiday marketing ideas for eCommerce so you get prepared for your Holiday Marketing campaign and hopefully, put a smile on your customer’s face! Who knows, those holiday marketing campaign ideas might even surprise you in the form of year revenue results! Table of Contents > The surprise factor is the game-changer > 7 Out-of-the-box holiday marketing ideas > Holiday marketing idea #1: Run a contest to collect contacts > Holiday marketing idea #2: Be creative with your Instagram stories > Holiday marketing idea #3: Give your customers a

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