Retail Best Practices for Valentine’s Day Marketing

retail best practices valentine's day

Who doesn’t love Valentine’s Day? If you’re an online retailer, you already know that the international celebration of true love is a great time to boost sales and to recover from the post-holiday slump. In 2020, Valentine’s Day sales reached an all-time high, hitting $27.4 billion in the United States alone. This year, as retailers cope with the economic fallout of the COVID-19 pandemic, Valentine’s Day sales are more important than ever. The future of eCommerce in the post-pandemic era seems to be promising, with emerging retail technologies and opportunities arising. Since Valentine’s Day campaign is one the most important marketing campaigns of

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Retail Best Practices: Nailing your Holiday Marketing

Retail Best Practices for Holiday Marketing

At this point, it’s no secret to anyone that 2020 has been a trying year that has thrown all standard operating procedures out the window. As we head into the holiday season, there is still a lot of uncertainty ahead. Consumers are expected to spend about $50 less per person this holiday season, increasing competition among existing retailers to secure those holiday dollars. Marketing campaigns need to adapt, along with everything else this year, and follow retail best practices for COVID-19. This year’s best practices will be clearly different (vs last year), since brands are called to take much more complex decisions,

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24 Holiday Newsletter Ideas to Cheer Up the Season

Holiday newsletter ideas

The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an effectively crafted newsletter that encourages customers to convert while also strengthening their appreciation for your brand and honestly conveying your best wishes. This odd year, more than ever, retailers and eCommerce brands need to create the most engaging experiences and campaigns possible, to attract consumers’ attention. Your most ambitious holiday sales goals are well within reach. To get you started, we’ve compiled 24

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5 Father’s Day Marketing Ideas for Ecommerce

Fathers Day Marketing Ideas

Father’s Day is celebrated on the third Sunday of June every year. For consumers, this means finding the perfect gift to celebrate the dads in their lives. For eCommerce marketers, dad’s big day is a chance for you to pull out all the stops by implementing an epic, Father’s Day marketing campaign. In this post, we have curated our top 5 picks of effective Father’s Day marketing campaigns to inspire you to create a Father’s Day 2019 campaign that any dad would be proud of. We’ll break each example down to explain why these specific Father’s Day marketing ideas rock

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16 Eggscellent Easter Marketing Ideas for Retailers

Easter marketing ideas

It’s that time of year again where bunnies lay chocolate eggs and eCommerce managers look for inspired marketing ideas to hippity-hop their conversions to new heights. Why is it important for eCommerce marketers to create an “eggscellent” Easter marketing ideas? Simple. Easter has become one of the most profitable retail holidays of the year. But what about retail stores? don’t worry we’ve got some Easter marketing promotion ideas for them as well! When it comes to inspiration for creating your own hoppin’ 2021 Easter marketing campaigns, we’ve got you covered! In this post, we’ll look at the latest consumer trends and

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7 Super Lovable Valentine’s Day Email Marketing Ideas

Valentine’s Day is just around the corner, meaning eCommerce retailers must prepare awesome Valentine’s day email marketing ideas now to boost conversions and compete to win the hearts of their visitors. And, if you’re not convinced that this holiday is not worthy of the hype, just consider that the National Retail Federation reported consumers spent $19.6 billion on Valentine’s Day in 2018 (including online, in stores and in restaurants or an evening out). That’s right. Valentine’s Day is a multi-billion-dollar holiday celebrated by over 50% of consumers, worldwide! And, online shopping is trending more than ever. In 2018, 40% of

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58 Fairytale-ish Christmas Email Subject Lines for Holiday

holiday_email_subject_lines

The holiday season has arrived and children are listening for the jingling bells of Santa’s sleigh as Christmas is fast approaching, even being resticted at their homes due to the crisis. Storefronts and display windows may remain empty this year, due to the lockdowns, however brands and eCommerce marketers need to do their best to finetune their holiday marketing campaigns better than anytime before, in order to stay on the cutting edge. This is because Christmas still is the most profitable holiday for the eCommerce industry. During the 2017 holiday season, online sales hit a new record high of $108.2,

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The Black Friday Wiki Guide for Ecommerce

Black Friday Wiki Guide for Ecommerce

Hot! We just released the latest Black Friday report 2018 with consumer behavior trends and the most effective marketing tactics. Read it here! Black Friday needs no introduction. It has become the largest commercial sales days in the United States where retailers use the day as a precursor to a successful retail holiday season. While Black Friday sales began in brick and mortar setting – with deal-seeking customers queueing up in the wee hour of the morning – the shopping frenzy is shifting to online. 2017 became a record year for Black Friday eCommerce sales, and we expect this trend

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14 eCommerce Summer Marketing Ideas to Heat Up Your Sales [2020]

eCommerce Summer Marketing Idea

After recent Mother’s Day sales and rush to be GDPR compliant, eCommerce marketers are left to wondering how to generate the next campaign hype. Patience is the name of the game if you’re an eCommerce marketer or owner trying to drum up some extra business with summer promotions or other hot summer marketing ideas. Internet lore holds that people spend less time on the web over the summer months, and consequently, do less shopping. But that may just be a self-induced fallacy to drive an industry-wide break Turn around the summer slow season Official internet statistics are hard to find

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81 Catchy Mother’s Day Subject Lines for eCommerce [2021 updated]

Mother's Day subject lines

2021 Updated! We added even more inspiring Mother’s day email subject lines for you to pick from. Enjoy! Mother’s Day is a holiday celebrated across the world. It also happens to be the 3rd largest retail holiday in the US. In 2020, despite the pandemic, the total planned spending on Mother’s Day reached $26.7B in the US, +7% vs 2019. For eCommerce retailers, this is one occasion not to be missed. If you are still refining your email campaigns and looking for some inspirations, then this post is for you. We’ve gathered 81 ideas for Mother’s Day subject lines that

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5 Advanced Mother’s Day Marketing Ideas for eCommerce

Mother's Day Marketing Ideas

We are celebrating the Moms in our lives this year on May 13th. For eCommerce marketer, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on Mother’s Day has been on the rise, even in 2020, with total revenue reaching almost $27B in the United States alone. Additionally, despite the social distancing, the lockdowns and the overall effects of COVID-19, consumers are expected to spend $8 more than 2020. With this enormous market of anticipated spending, how to stand out against competition and appeal

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55 Out-of-the Box Easter Subject Lines to Crack Your Email Marketing [2021 updated]

12 Easter Subject Lines

2021 Update: We added even more subject lines to nail your Easter email campaigns! Find them near the bottom of the article! Spring is in the air (or for some regions fast approaching)! Along with the budding greens and blooming flowers, marketers everywhere are planning a host of exciting new marketing ideas for the season. One of the biggest occasions in Spring is Easter. In 2017, Americans spent $18.4 billion at Easter while in 2018 and 2019 the total consumer spending was stabilised near 18.2 billion US dollars, according to Statista. Across the pond, British consumers planned to spend an average of 27.66

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9 Super Awesome Ho Ho Holiday Marketing Ideas

Holiday marketing ideas

Everyone loves a surprise. That’s why we are offering 9 unconventional and super awesome holiday marketing ideas for eCommerce so you get prepared for your Holiday Marketing campaign and hopefully, put a smile on your customer’s face! Who knows, those holiday marketing campaign ideas might even surprise you in the form of year revenue results! The surprise factor is the game-changer Christmas brings some of the year’s most welcome surprises. According to the Harvard Business Review, a surprise is like crack for your brain. It changes behavior, intensifies relationships, and strengthens emotions. Because the human mind remembers novelty better than predictability,

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