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In 2025, beauty is not simply about products, but personalized experiences and meaningful connections. Driven by rapid advancements in AI, augmented reality (AR), ESG initiatives, and omnichannel marketing for cosmetics, the cosmetics industry trends in 2025 reflect a...
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All eCommerce retailers experience customers abandoning their carts before completing a transaction. It’s common for shoppers to...
Today’s customer expects a seamless omnichannel experience. According to Google research, omnichannel drives as much as 80%...
The Walmart household name has made an enormous impact in the retail world of hypermarkets and experienced immense growth since...
In the competitive retail landscape, establishing robust customer engagement is paramount for fostering enduring brand...
In every phase, from manufacturing to shipping and even product disposal, the majority of retail processes exert negative...
The fierce competition in the FMCG world has brought forward many big brands that have achieved global awareness and continuous...
With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do...
With the uptick in digital shopping, retailers have gotten creative in offering a full-service experience to customers. Many...
Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of...
Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to...
An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners...
We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4...
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