All eCommerce retailers experience customers abandoning their carts before completing a transaction. It’s common for shoppers to...

Optimizing omnichannel experiences with customer feedback: A guide for retailers
Today’s customer expects a seamless omnichannel experience. According to Google research, omnichannel drives as much as 80%...
Walmart Marketing Strategy: Decoding the Success of the US Multinational Retailer
The Walmart household name has made an enormous impact in the retail world of hypermarkets and experienced immense growth since...
Drip Marketing for Retailers: The Art of Nurturing Leads and Maximizing Customer Engagement
In the competitive retail landscape, establishing robust customer engagement is paramount for fostering enduring brand...
The Rise of Sustainable Retail: How Brands Can Embrace Eco-Friendly Practices
In every phase, from manufacturing to shipping and even product disposal, the majority of retail processes exert negative...
Analyzing Lidl’s Marketing Strategy: How the Discount Supermarket Leader Scaled
The fierce competition in the FMCG world has brought forward many big brands that have achieved global awareness and continuous...
Shopify Success Stories: From Retail to eCommerce Triumph
With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do...
Extended Reality in Retail: How XR is Evolving Customer Experience
With the uptick in digital shopping, retailers have gotten creative in offering a full-service experience to customers. Many...
How to Use Zero and First-Party Data for Marketing Personalization in eCommerce
Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of...
Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid
Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to...
The Anatomy of The Perfect Campaign Performance Dashboard
An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners...
GA4 Migration for eCommerce: A Comprehensive Guide for Successful Transition
We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4...
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