5 Advanced Mother’s Day Marketing Ideas for eCommerce
On Mother’s Day, we celebrate the Moms in our lives. For eCommerce marketers, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on...
3 Proven Ways to Reduce Category Browse Abandonment
For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year...
Black Friday Email Marketing Report 2017 [Infographic]
2018 update: Our new Black Friday report 2018 is out! Read it here! Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. In 2016, consumers spent a total of $12B online over the Black Friday...
Study: How Do Millennial Shoppers Behave on Black Friday & Cyber Monday?
This year, 20% of Millennial shoppers won’t make a single holiday purchase in a brick-and-mortar store. Instead, they will likely continue escalating an unstoppable national trend toward e-buying by holiday shoppers. Dollars spent...
How to Capitalize on Your Black Friday Traffic
Every year, online and retail shopping records are broken during the period between Thanksgiving, Black Friday and Cyber Monday. Black Friday and Cyber Monday are the two biggest shopping days of the year. Ecommerce continues to be the favorite...
150+ Black Friday Email Subject Lines that convert
Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2020 it grossed a shocking $188.2 billion from online and mobile purchases alone. For many retailers, such as...
[Poll Results] What’s Your Biggest eCommerce Challenge?
In our September newsletter, we posed the following question to 2000+ fellow digital marketers and eCommerce readers: As eCommerce marketer, what’s your biggest eCommerce challenge to growing your business? To limit the range of possible...
Getting Prepared for Black Friday and Cyber Monday 2019 Step by Step
As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both...
9 (creative) Black Friday ideas to nail your Email Marketing
Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during...
Get Better Results with Repurchase Reminders (aka Replenishment emails)
Winning a customer is hard, winning a loyal customer is even harder. Despite the difficulty, it’s worth the effort because the ability to effectively re-engage existing customers is vital for the longevity of an eCommerce business...
The Starter Guide to Ecommerce Marketing Campaign Automation: Getting Repeat Customers
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In recent articles, we have established why marketing campaign automation is an important part of eCommerce for nurturing leads and increasing...
The Starter Guide to Ecommerce Marketing Campaign Automation: Lead Nurturing
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. Unless you sell magical elements or proclaim to be a wiz in online marketing, chances are, a good majority of your online visitors don’t...
The Starter Guide to Ecommerce Marketing Campaign Automation: It’s All About Conversions
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on...
Use Real-time Web Analytics to Boost Real-time Marketing
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer experience, highlighting that a data driven approach employing real-time web analytics is essential. We went on to outline the...