Black Friday inboxes are more crowded than ever, making subject lines the deciding factor between an opened email and one lost...
[Poll Results] What’s Your Biggest eCommerce Challenge?
In our September newsletter, we posed the following question to 2000+ fellow digital marketers and eCommerce readers: As...
Getting Prepared for Black Friday and Cyber Monday 2019 Step by Step
As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers...
9 (creative) Black Friday ideas to nail your Email Marketing
Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores...
Get Better Results with Repurchase Reminders (aka Replenishment emails)
Winning a customer is hard, winning a loyal customer is even harder. Despite the difficulty, it's worth the effort because...
The Starter Guide to Ecommerce Marketing Campaign Automation: Getting Repeat Customers
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In recent articles, we...
The Starter Guide to Ecommerce Marketing Campaign Automation: Lead Nurturing
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. Unless you sell magical elements...
The Starter Guide to Ecommerce Marketing Campaign Automation: It’s All About Conversions
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we...
Use Real-time Web Analytics to Boost Real-time Marketing
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer...
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