20 Brick and Mortar Marketing Strategies That (Actually) Work
The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants like Amazon accounting for nearly 20% of all retail purchases. Now this might seem like physical retail is seriously...
Boots: The Omnichannel Marketing Strategy Behind UK’s Leading Pharmacy Retailer
Success stories about famous or noteworthy brands, like LEGO, IKEA, New Look, Screwfix, or Farfetch, can provide valuable information to retailers and marketers alike. A collection of case studies that consists of tried-and-true, successful...
John Lewis Omnichannel Strategy: How the UK’s Top Homeware Retailer Has Reached The Top
The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose & Partners supermarket chain, and other retail-related businesses. The first store was opened in 1864 in the famous...
Gartner Trends 2021: What They Mean for Retailers
Each year, Gartner publishes a list of the top strategic technology trends for businesses to pay attention to for the upcoming year. As a world-leading research and advisory company, Gartner understands the retail business and how customers...
The 2024 Retailer Guide to Customer Engagement Best Practices
In recent years, customer engagement has grown to be the new buzz word among customer experience advocates. The more engaged your customers are, the more emotionally invested they are in your business, and hence more likely to advocate your brand...
Marketer Spotlight: Meet OFarmakopoiosmou’s Dora Kafourou
We are finally resuming our Marketer Spotlights series! This month, we have the pleasure of interviewing Dora Kafourou, eCommerce Digital Marketer of online pharmacy, OFarmakopoiosmou, to be the marketer in the spotlight. In the Marketer...
Tesco Case Study: How an Online Grocery Goliath Was Born
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion...
Why ASOS is the Absolute UK eCommerce Success Story
ASOS is an eCommerce retailer famous worldwide for its latest fashion and trends in menswear and womenswear. The acronym ASOS actually stands for “AsSeenOnScreen”, although nowadays the brand is better known by its...
The Marks & Spencer eCommerce Case Study: 3 Growth Lessons for Retailers
The Marks & Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better late than never,” comes to mind. It’s a tale of failures and comebacks. That’s what makes the Marks and...
How ZARA Dominates the Ecommerce Fashion Industry
When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand...
Marketing Automation vs. Parenthood: The truth behind both!
Last May, I officially joined the Parenthood club when I gave birth to my firstborn, a baby girl. Even though she is still an itsy-bitsy being, I am dumbfounded on how fast she has grown and how rapidly she is changing from the infant we brought...