If you run an eCommerce business, you can't overlook the power of email marketing. After all, studies have shown that email is...
How Ecommerce Can Use Predictive Analytics for Email Marketing
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Ecommerce & Retail Marketing
Audience Segmentation Tools: What You Need to Know
With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience...
3 On-site Retargeting Tactics to Grow Ecommerce Sales
The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet...
Use Real-time Web Analytics to Boost Real-time Marketing
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer...
Why Marketing Campaign Automation Should Be a Part of Ecommerce Marketing?
Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its...
Onsite Retargeting: Your Ecommerce Success Recipe
The essence of retargeting is to increase conversions, grow leads, boost revenue and simultaneously keep all your visitors...
Live Web Analytics: The Best Ways to Use Them and What You Need to Know
To say that the world of e-commerce is competitive is something of an understatement. Thanks largely to factors like the...
5 Key Ecommerce Metrics you Need to Track Daily
"Not everything that can be counted counts, and not everything that counts can be counted." - Albert Einstein OK, maybe Einstein...
How to Choose the Best Marketing Automation Platform for Your Startup
If you're running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the...
How to Write an Effective Automated Welcome Email for Ecommerce
Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect...
8 Facts About Ecommerce Marketing Automation That Will Make You Think Twice
Marketing automation usually refers to a platform with associated tools and analytics to help develop a lead nurturing strategy....
5 Tips for a Successful Cart Abandonment Email
Cart abandonment might be the Boogeyman that every e-shop is scared of but, what is it, though? When potential customers visit...
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