Running a Back to School campaign is crucial for FMCG retailers, as this season significantly boosts consumer spending on...
30 Back to School Marketing strategy ideas for FMCG retailers
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Ecommerce & Retail Marketing
Shopify Success Stories: From Retail to eCommerce Triumph
With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do...
Extended Reality in Retail: How XR is Evolving Customer Experience
With the uptick in digital shopping, retailers have gotten creative in offering a full-service experience to customers. Many...
How to Use Zero and First-Party Data for Marketing Personalization in eCommerce
Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of...
Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid
Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to...
The Anatomy of The Perfect Campaign Performance Dashboard
An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners...
GA4 Migration for eCommerce: A Comprehensive Guide for Successful Transition
We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4...
Future Retail in 2035: All the Retail Insights You Should Know
In the last few years, the world has faced volatile economic conditions, intense competition, and extreme turmoil, that have...
20 Best Omnichannel Retailers and What You Can Learn From Them
Whether you’re looking at in-person customers who did research online before they came into the store or online customers who...
The Body Shop Marketing Strategy: Disrupting the Beauty Industry Since 1976
The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in...
Phygital Retail: What It Is and What You Need to Know
Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel...
CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template
In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and...
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