Ecommerce Archives - Page 7 of 14 - ContactPigeon

The 30 Best Black Friday Campaigns of All Time (2024 Update)

Published: Oct 1, 2021 | Updated: Jan 8, 2024 by Joyce Qian in Ecommerce

Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the industry’s creativity and innovation. In the world of retail and eCommerce, the best Black Friday campaigns have emerged as a playground for brands to showcase their prowess in marketing, capturing the hearts, minds, and wallets of consumers. As retailers gear up for Black Friday 2023, it’s paramount to reflect on the campaigns of yesteryears, to understand what made them iconic and how they continue to inspire and resonate.

20 Creative Halloween Retail Promotion Ideas

Published: Sep 28, 2021 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce

In 2020, even amidst the Covid-19 pandemic, Halloween expenditure held its ground proudly with the overall spending in the United States alone reaching the amount of 8 billion USD. Statistics continue to impress even across the Atlantic, with 49% of the UK population being invested in Halloween, spending every year their hard-earned money on holiday paraphernalia. Impressively, these numbers make it abundantly clear that neither the apocalypse nor any other hardship is enough to keep customers from celebrating their favorite holidays. As a result, taking into consideration every retailer’s need for inspirational campaigns, we took the time to gather for

54 eCommerce Homepage Best Practices That WORK [2024]

Published: Sep 21, 2021 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Much like a brick-and-mortar retail storefront, an eCommerce homepage acts as a web user’s first impression of a brand. An Adobe report found that nearly 40% of online users will leave a homepage that is poorly designed, just like real-life shoppers will leave a store if it is unorganized, poorly presented, and unhelpful. By following the homepage best practices listed below, website creators can inspire visitors to engage with their site, leading to more conversions, higher customer satisfaction, and greater customer retention in the long term. In fact, on average, according to a 2015 B2B Web Usability report, 86% of

Best Personalized Shopping Experiences in Retail

Published: Sep 17, 2021 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

eCommerce and online shopping didn’t only change the fundamentals of retail, they also changed consumer behavior. Modern customers are evolved, informed, and have extremely high standards. Moreover, supply is abundant, so if a brand does not meet the desired demands, customers will find another company that does. 75% of customers say that they prefer brands to use their advertisements and offers to create a personalized shopping experience. Additionally, customers will agree to have phone apps track their activity to receive targeted ads, specific to their interests. Therefrom, it is safe to deduce that a lasting personalized shopping experience is preferred

20 Brick and Mortar Marketing Strategies That (Actually) Work

Published: Aug 30, 2021 | Updated: Apr 2, 2024 by Sofia Spanou in Ecommerce

The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants like Amazon accounting for nearly 20% of all retail purchases. Now this might seem like physical retail is seriously threatened but do not be alarmed, because, thankfully, customer behavior never ceases to amaze. Despite the preference for the digital, 55% of online shoppers remain strong advocates of classic stores, as they can directly interact with a product. Traditional retail practices seem to be returning to their former glory as social distancing restrictions diminish. Customers will always appreciate the benefits of some old-school shopping, like

Product page best practices: The 38 most efficient tactics to replicate in 2024

Published: Aug 27, 2021 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Retail in 2023 doesn’t look quite like it did before COVID took over eCommerce. Online shopping is at an all-time high, even after lockdowns have eased. In the modern digital era and the sudden development of eCommerce due to recent events, a brand’s conversion rate is greatly affected by its website and therefore its product page design. A company’s digital image speaks volumes to the consciousness of the consumers, with regard to trust, quality, and overall experience. As a result, businesses need to make the most of this by implementing product page best practices and conversion rate optimization (CRO) campaigns

Retail Statistics 2024: the 100 Most Insightful Stats You Shouldn’t Ignore

Published: Aug 24, 2021 | Updated: Aug 1, 2024 by ContactPigeon in Ecommerce

Without a doubt, the global pandemic has had an unprecedented impact on our lives and this new reality could not leave the retail industry unaffected. Essential goods sales rose immensely, thousands of businesses closed, and an increasing number of individuals began shopping online rather than in person, shifting the consumer spending habits as we knew them. Due to this overall turmoil, the latest retail business statistics for 2023, could prove to be a great source of advice for any retail and eCommerce executive, since they reflect radical and volatile changes in customer behavior. Thus, they could be vital for a

How to improve customer engagement in retail [30 Examples]

Published: Jul 27, 2021 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

It’s no wonder that 78% of the customers prefer the omnichannel customer engagement approach as it helps them connect with their favorite brands in multiple ways. Consequently, this percentage justifies the increasing number of companies investing in the omnichannel experience. In 2020 the rate jumped from 20% to 80%, with the vast majority of retail experts grinding to find an answer to a very serious question; how to improve customer engagement and why it is so important. If we were to define customer engagement we would say that it “refers to the combination of behavioral responses with an emotional context”

Retail Customer Engagement Statistics: 55 Stats You Need to Know

Published: Jul 23, 2021 | Updated: Aug 1, 2024 by ContactPigeon in Ecommerce

What’s at the heart of any business? Products, services, profits? All of these things are important, but at its core, a business is about people. The way you engage with your customers will shape the future of your company, in more ways than one. It only takes a matter of minutes for an unhappy customer to post about their experiences online, devastating the value of your brand on a public platform. On the other hand, customers can boost your brand image with positive reviews and continued loyalty. Engaging with your customers will tell you a lot about them too—their pain

13 Effective Omnichannel Customer Engagement Strategies for Retailers

Published: Jul 15, 2021 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

When 80% of sales consistently come from 20% of your existing customers, it goes without saying that keeping those buyers around and engaged is a top priority. Retail customer engagement strategies drive retention rates, and with 86% of consumers reporting they’ll pay more for a better brand experience‌, it’s an open opportunity to form lasting relationships with customers and increase your bottom line. Since the pandemic hit every retailer hard, changing the retail world as we know it, optimizing your business’s omnichannel strategy and finetuning your customer engagement plan can have a bold difference in your quarterly and yearly results.

John Lewis Omnichannel Strategy: How the UK’s Top Homeware Retailer Has Reached The Top

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Published: Jul 7, 2021 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose & Partners supermarket chain, and other retail-related businesses. The first store was opened in 1864 in the famous Oxford Street and since then the brand has had 52 department stores and 332 supermarkets across the United Kingdom. This success, of course, is not based on sheer luck, but on careful, strategic planning and innovative thinking. The John Lewis omnichannel strategy is an example to be imitated and this case study is dedicated to the individual components of that prosperity. Just

Retail best practices: Nailing your Summer Marketing

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Published: Jun 30, 2021 | Updated: May 11, 2023 by ContactPigeon in Ecommerce

Without a doubt, this summer will be different from the previous one and hopefully better. The COVID-19 vaccine brought a sense of optimism in the consumers that are eager to return to their pre-pandemic summer habits. After a tiresome winter, we all crave some summer “revenge shopping” and a much-needed holiday. Seasonal summer sales tend to be a “smoother” period for balance sheets, but there is always space for hot summer marketing campaigns to monetize. So we decided to create a list of summer marketing best practices for retail. Even in the summer, digitality is still king with the majority of travelers

Best Father’s Day Campaigns: 24 cases we will never forget – ContactPigeon | Blog

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Published: Jun 9, 2021 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce

Father’s Day campaigns have gained even more popularity following the worldwide impact of the pandemic. While we should appreciate our parents every day, the challenging COVID-19 era and its social distancing measures have motivated us to express our gratitude to our family members. According to the NRF, in the US, 75% of the population seem to agree with that idea and wish to celebrate Father’s Day. Moreover, the Federation suggested that in 2022 the total spending was expected to reach the incredible amount of $20.1B and that goes to show that retailers should really be prepared for this day. In

Mother’s Day Marketing Strategy: Proven Retail Best Practices to Increase Revenue

Published: Apr 23, 2021 | Updated: Apr 3, 2025 by Joyce Qian in Ecommerce

Mother’s Day continues to be a significant occasion for honoring mothers and boosting retail activity. According to the National Retail Federation, U.S. consumers are expected to spend approximately $33.5 billion on Mother’s Day gifts and celebrations this year, with an average expenditure of $254.04 per person. Integrating artificial intelligence (AI) into marketing strategies enables retailers to deliver personalized experiences that resonate with individual customers. AI utilizes machine learning to analyze customer preferences and predict in real-time what shoppers may want to buy, thereby enhancing engagement and driving sales (Harvard Business Review). Consequently, any retailer should have a marketing campaign ready

Facebook Ad Segmentation: A How-To Guide for Successful Ecommerce

Published: Mar 30, 2021 | Updated: May 8, 2023 by Joyce Qian in Ecommerce

The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget. You also enjoy better returns if you couple Facebook ad segmentation with omnichannel customer engagement. Advertising costs decrease while customer satisfaction and sales increase. Getting traffic to your website is progressively becoming more expensive. Revealbot informs us that in December of 2020, Facebook CPM, or the cost per 1000 visitors, hit a high of $16.27, up from $8.59 in January, nearly doubling in only one year. So, what’s can you do? More and more, marketers realize that they have to

Retail Trends 2021: What 61 Industry Experts Predict for the Post Covid-19 Era

Published: Mar 16, 2021 | Updated: Dec 22, 2022 by Joyce Qian in Ecommerce

In 2020, the unexpected pandemic unsettled the world as we know it. Fortunately, the retail industry’s growth rates in nearly all leading economies remained positive. For instance, in the United States, the retail index grew by 6.9% (YoY), with eCommerce sales contributing 21.3% of the total retail revenue or more than a fifth of the GMV generated for the first time. E-commerce sales spike is not entirely surprising since the lockdowns kept the physical retailers shuttered for weeks in many countries. “In 2020, the YoY growth of eCommerce in retail is 3 times higher than that of 2019.” Despite the favorable

Valentine’s Day Retail Best Practices to steal your customers’ hearts.

Published: Feb 11, 2021 | Updated: May 16, 2023 by Joyce Qian in Ecommerce

Who doesn’t love Valentine’s Day? If you’re an online retailer, you already know that the international celebration of true love is a great time to boost sales and to recover from the post-holiday slump. In 2020, Valentine’s Day sales reached an all-time high, hitting $27.4 billion in the United States alone. This year, as retailers cope with the economic fallout of the COVID-19 pandemic, Valentine’s Day sales are more important than ever. The future of eCommerce in the post-pandemic era seems to be promising, with emerging retail technologies and opportunities arising. Since Valentine’s Day campaign is one the most important marketing campaigns of

The Top 15 Retail Technologies to Watch in 2024

Published: Jan 27, 2021 | Updated: Jan 8, 2024 by Joyce Qian in Ecommerce

Much of the world we live in today depends primarily on technology. It influences nearly every aspect of our lives, from how we communicate with one another to the way we conduct our businesses. At the same time, technology is ever-evolving, shifting to make our lives more convenient and enjoyable. As new technology trends emerge, the wisest decision for any business is to keep up and adapt. This is especially crucial for those in eCommerce and retail, as it’s those technological advancements that keep customers coming back for more due to differentiated shopping experience. 2020 put retailers in quite a

The Guide to Annual Retail Company Budget Planning: 2024 Edition

Published: Dec 18, 2020 | Updated: Jan 8, 2024 by Charalampos Nikas in Ecommerce

One of the quickest ways to ensure your retail business’s success is to spend a lot of effort in your company budget planning. This process is easier than you might think, and it gives you an objective overview of your company. By tracking how much you make and spend, you’ll be able to pinpoint the strengths and weaknesses of your retail operation. In this article, you’ll learn everything you need to know about company budget planning – why you need it, how to do it, a useful template, and some helpful tips. But first, a definition. What is Business Budget Planning

How to Make Visual Commerce Work in Retail

Published: Nov 23, 2020 | Updated: Jun 9, 2021 by Guest Contributor in Ecommerce

In the first quarter of 2020, the United States accounted for $160.3 billion in retail sales through e-commerce channels. In 2019 alone, eCommerce sales increased by 11.1% more than total retail sales. This stat indicates that sales online are beginning to outperform more traditional methods of purchase. The growing ratio of online retail sales isn’t a new trend, either. Digital Commerce 360’s analysis of data from the US Department of Commerce reveals that eCommerce sales have been on the rise for over a decade. The COVID pandemic has only encouraged the popularity of eCommerce through the shutdown of brick and mortar stores.

Category: Ecommerce