Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to...
Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid
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Ecommerce & Retail Marketing
The Anatomy of The Perfect Campaign Performance Dashboard
An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners...
GA4 Migration for eCommerce: A Comprehensive Guide for Successful Transition
We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4...
Future Retail in 2035: All the Retail Insights You Should Know
In the last few years, the world has faced volatile economic conditions, intense competition, and extreme turmoil, that have...
20 Best Omnichannel Retailers and What You Can Learn From Them
Whether you’re looking at in-person customers who did research online before they came into the store or online customers who...
The Body Shop Marketing Strategy: Disrupting the Beauty Industry Since 1976
The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in...
Phygital Retail: What It Is and What You Need to Know
Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel...
CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template
In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and...
Tommy Hilfiger Marketing Strategy: How the Fashion Retailer Evolved Into a Lifestyle Brand
Founded in 1985, the Tommy Hilfiger name has been associated with the preppy lifestyle for almost four decades all over the...
Gartner Trends 2023: How a Retailer Can Turn Them Into Growth
With 2.64 billion people shopping online, retailers need technology to deliver an omnichannel retail experience. Gartner’s...
Retail Week Live 2024: Why You Should Not Miss It
To succeed in eCommerce and the retail industry, business owners need to stay on top of consumer trends, keeping an eye on the...
Argos Marketing Strategy: How the UK Catalog Retailer Nailed Omnichannel
Founded in 1972, Argos is a UK catalog retailer serving the United Kingdom and Ireland through multiple shopping channels. In...
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