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[Poll Results] What’s Your Biggest eCommerce Challenge?

Sept '17 Polls Are In - The Top eCommerce Challenge

Published: Nov 9, 2017 | Updated: Aug 30, 2019 by Joyce Qian in Ecommerce

In our September newsletter, we posed the following question to 2000+ fellow digital marketers and eCommerce readers: As eCommerce marketer, what’s your biggest eCommerce challenge to growing your business? To limit the range of possible options, we proposed 3 general areas. Grow visitor traffic Convert visitors into customers Get more returning customers Well, the results are in! ? While the responses are insightful, we are not entirely surprised by the results. Nearly half of the respondents (45% to be exact) considers sales conversion optimization as a major eCommerce challenge. This corresponds to recent studies that place visitor abandonment to ~92% of

Getting Prepared for Black Friday and Cyber Monday 2019 Step by Step

A step by step plan to get ready for Black Friday & Cyber Monday

Published: Oct 31, 2017 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both retailers and e-commerce, and bargain hunters and Christmas shoppers will be out in droves. Our latest Black Friday report showed that in 2018 the sales increased by +23% compared with Black Friday 2017. It’s important for stores to have a plan in place to leverage the power of these shopping days and make the best of the holidays this season. We’ve

5 Halloween Email Campaign Ideas to Hallo-win the Impressions this year

Published: Oct 24, 2017 | Updated: Oct 5, 2023 by ContactPigeon in Ecommerce

Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the celebration of Halloween. It is no longer just a matter of pumpkin carvings or ‘tricks or treats’ but also of a significant sales increase for retailers and e-businesses. When it comes to online holiday spending, Halloween is the third on the list for bringing in the most revenue behind Christmas and Easter. About 171 million Americans celebrated Halloween in 2016, a number that increases every year. Sending out a creative Halloween email campaign to help boost sales is one of the best ways to

Ways to Use Coupon Offers in Your Marketing Strategy

Coupon offers for eCommerce Marketing Strategy

Published: Oct 19, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Coupon offers and specific deals are an excellent way to encourage people to buy your products or services. Not only can they encourage lead conversion, but they can also drive up customer retention and boost customer loyalty. Despite their power, however, it can be daunting figuring out how to use coupons in the most effective way possible to drive up sales for your e-commerce company. After all, there are countless types of coupon offers that companies can make available — as well as endless ways that they can be made available to consumers. If you’re a marketer or e-shop owner who wants

Ecommerce Platforms News: Shopify introduces Google Autocomplete

Ecommerce platforms news - Shopify Oct 2017

Published: Oct 17, 2017 | Updated: Nov 20, 2023 by ContactPigeon in Ecommerce

Ecommerce platforms such as Shopify, Magento, BigCommerce, WooCommerce, and Volusion have been revolutionizing e-commerce shopping for merchants and customers alike. Their constant growth has largely contributed to the online retail growth in the past decade. New e-commerce tools, features, and integrations have opened the door for mobile shopping to take over and have brought younger generations closer to thousands of brands. The interactions between brands and their customers are now easier than ever. Shopify introduces Google Autocomplete For shoppers who enthusiastically picked out their favorite items online and hitting the checkout button, the need to complete a long purchase form puts

Marketing Automation Terms Every Marketer Must Know

Published: Oct 12, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Marketing automation is one of the most misunderstood terms in digital marketing nowadays. This is true even among the marketers. A common belief is that it’s an emulation of the old school marketing tactic of pre-scheduled email campaigns to be delivered at a specific interval. Indeed, this means that many marketers haven’t figured out the allure and, of course, the true power of marketing automation just yet. In this post, we pulled together several key marketing automation terms that we believe every marketer should know. Term #1: Marketing automation funnel Marketing automation funnel, similar to sales funnel, refers to the step by steps

Introducing Ecommerce Insights Dashboard

Published: Oct 5, 2017 | Updated: May 11, 2023 by George Mirotsos in Company & Product News

At ContactPigeon our goal has always been to make data more accessible and insightful. One question marketers often encounter: How to define meaningful customer segments and understand key differences among the segments? To come up with a solution, we put on our analytics hats and came up with a brand new mini (yet powerful) Ecommerce Insights dashboard. The new dashboard gives you a quick summary view into key list characteristics and its eCommerce KPIs. Hence, you can quickly understand how a customer segment is performing overall, and how it stacks against another segment. What’s included in Ecommerce Insights for Segments?

9 (creative) Black Friday ideas to nail your Email Marketing

Published: Sep 28, 2017 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates (20% according to with our latest Black Friday report!) so it’s crucial to take advantage of the opportunity to grab your audience’s attention at the right time. Early holiday promotions can help continue to grow online and in-store shopping so you’ll want to head into the holiday season armed with some great plans for

Run Marketing Automation the Amazon Way

Published: Sep 26, 2017 | Updated: May 11, 2023 by ContactPigeon in Ecommerce

You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off. Your website is drawing steady traffic every day, and sales are gradually growing. Only you begin to wonder – how to take this progress to the next level, without continuing to shell out tens of thousands more marketing budget on paid ADs? Well, there is a solution that retail giant, Amazon, has perfected in the last two decades — Personalized Marketing Automation. This article examines the key marketing automation practices that Amazon pioneered that made it the successful behemoth that

14 Most Powerful Words in Email Marketing [Infographics]

Published: Sep 12, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

You have tested the design and tweaked the “Call to Action” button repeatedly to increase engagement in your email marketing. While you are seeing an uplift in open and clicks, you are looking for more. But what more can you do? Examining how you write your email copy can be the solution to increasing those engagement rates. Using words that are direct and persuasive can be effective when it comes to inspiring your readers to take action. We have gathered 14 most power phrases for you to try in your next email campaign. These words play on a few psychological

What You Didn’t Know About Cart Abandonment Emails?

Published: Sep 7, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Generally, online businesses should focus on continually analyzing their sales funnel to identify bottlenecks where customers are lost. One of the most common places to lose an interested and qualified lead is right at checkout. Many consumers report that they abandon their cart because of unexpected fees, high shipping costs, the requirement of creating an account or because they cannot get an answer to a question they have about their planned purchase. Companies can avoid these lost sales by being more user-friendly in their website design. At the same time, they should also look into recouping sales by proactively reaching out

Get Better Results with Repurchase Reminders (aka Replenishment emails)

Published: Aug 30, 2017 | Updated: May 16, 2023 by Joyce Qian in Ecommerce

Winning a customer is hard, winning a loyal customer is even harder. Despite the difficulty, it’s worth the effort because the ability to effectively re-engage existing customers is vital for the longevity of an eCommerce business. After all, having a larger percentage of returning customers significantly increases the average customer lifetime value of your business. Consequently, when it comes to investing in marketing automation, it’s efficient to start with scenarios that will win back customers. Today, we cover a top scenario for re-engagement email strategy – Repurchase Reminders (or Replenishment Emails!) Remind and conquer The most popular forms of Repurchase Reminders are automated

The Starter Guide to Ecommerce Marketing Campaign Automation: Getting Repeat Customers

Getting repeat customers with marketing campaign automation.

Published: Aug 24, 2017 | Updated: Aug 29, 2019 by Joyce Qian in Marketing Automation

2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In recent articles, we have established why marketing campaign automation is an important part of eCommerce for nurturing leads and increasing conversions. Our post today will explore the final part of the customer journey – engaging your customers after first purchase. We will address how marketing automation can play a key role in extending your customer’s lifetime value (CLV). What is a customer worth? For any eCommerce to be truly successful, it’s key to really understand the unit economics related to your customer acquisition, retention and

Why Email Marketing is the Best Way to Reach Millennials [Infographics]

Published: Aug 22, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, particularly email marketing: Millennials. Millennials, also known as Generation Y, are those who reached adulthood during the earliest years of the 21st century (while the exact years demarcating the generation are disputed, several historians believe that Millennials are individuals that were born between 1988 and 2004). Since Millennials were born after the dawn of the computer age, they are accustomed to consuming most of their

The Starter Guide to Ecommerce Marketing Campaign Automation: Lead Nurturing

Published: Aug 17, 2017 | Updated: Feb 4, 2021 by Joyce Qian in Marketing Automation

2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. Unless you sell magical elements or proclaim to be a wiz in online marketing, chances are, a good majority of your online visitors don’t convert immediately. Acquiring leads and turning them into customers requires a gradual process. This process, also known as lead nurturing, can not only bring customers but also increase the overall customer lifetime value. In eCommerce, you can tap into the power of marketing campaign automation for leads nurturing to win conversions in the long run. Today, we will cover the key Marketing Automation scenarios

How Ecommerce Can Use Predictive Analytics for Email Marketing

Published: Aug 10, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

If you run an eCommerce business, you can’t overlook the power of email marketing. After all, studies have shown that email is 40 times more effective than social media for acquiring new customers. Also, 72% of the consumers surveyed would rather receive promotional material through email than other channels, like social media networks. If you want to maximize the power of your email marketing strategy, you should consider adopting predictive analytics to perform dynamic segmentations based on visitors’ and customers’ web behavior. Predictive analytics in email marketing can ensure that you’re using the most effective models to generate the right leads and

The Starter Guide to Ecommerce Marketing Campaign Automation: It’s All About Conversions

Marketing Campaign Automation - Conversions!

Published: Aug 8, 2017 | Updated: Aug 29, 2019 by Joyce Qian in Marketing Automation

2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on e-commerce sales. In this post, along with the two subsequent articles as part of our Marketing Automation trilogy, we dive deeper to explore the essential e-commerce automation workflows that nurture leads, optimize conversions and increase returning customers. We start by addressing the number ONE concern of all e-Commerce marketers – converting web visits to sales. So, let’s dive right in. The eCommerce conversion challenge Let’s

Audience Segmentation Tools: What You Need to Know

Published: Aug 3, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience segmentation tools. Audience segmentation is a simple marketing process that every company must use to reach their customers more effectively. What is audience segmentation? Audience segmentation is a subset of audience analysis, and it involves sorting your customers into various groups depending upon certain data points. At its core, audience segmentation is simply an acknowledgment that your buyers are not homogenous in terms of identities, needs, desires, motives, capabilities, etc. Naturally, the exact same messaging won’t necessarily reach

3 On-site Retargeting Tactics to Grow Ecommerce Sales

Published: Aug 1, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet clever way. As discussed in our first onsite retargeting blog post, on-site retargeting is as valuable as your most precious business associate is. It is a highly customizable tool that allows you – as part of a greater effort to raise customer retention and increase revenue – to grow, nurture and eventually convert leads into customers. Many big brands, such as Amazon, have come up with creative and clever ideas to offer their visitors valuable shopping experience. The process of designing great on-site

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