ContactPigeon

Live Web Analytics: The Best Ways to Use Them and What You Need to Know

Published: Jul 18, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

To say that the world of e-commerce is competitive is something of an understatement. Thanks largely to factors like the plethora of data, the web analytics tools, the transparency of pricing and the (relatively) low barrier of entry, new e-commerce websites are popping up all the time – which can be difficult for the ones that were already there. As is true in any competitive environment, one of your primary goals then becomes separating yourself from the rest of the pack in any way that you can. This is also difficult in e-commerce, as aside from competing on pricing through

ContactPigeon Dynamic Segmentation is Getting a New Look

Published: Jul 6, 2017 | Updated: Jul 26, 2017 by ContactPigeon in Company & Product News

Our product team was asked to build a magic sales generating crystal ball for ContactPigeon customers. While they did not end up with a crystal ball, they did build the next best thing which is already live in your account! Our Brand New Segment Builder with one of the most user-friendly interfaces you have ever experienced.

5 Key Ecommerce Metrics you Need to Track Daily

Published: Jun 28, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William Bruce Cameron) but, the bottom line is: every eCommerce owner should identify and improve the metrics that really count. With so many resources and tools out there – Google Analytics, your eCommerce platform, ContactPigeon analytics (of course ☺) – it’s very easy to get lost and become distracted of what really matters, your customer. This article will take you step by step on clarifying how and what you should calculate and

How to Choose the Best Marketing Automation Platform for Your Startup

Published: Jun 22, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

If you’re running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the power of marketing automation software. Studies show that marketing automation can increase sales productivity by 14.5%, and on average, 74% of companies report that using marketing automation software saves them a significant amount of time. If you know that you want to take advantage of a marketing automation platform but you’re not sure how to choose one, the following considerations can help you decide on the right platform for your specific business needs and goals. via GIPHY

How to Write an Effective Automated Welcome Email for Ecommerce

Published: Jun 19, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect something from you. A welcome email campaign is the least you can do in order to introduce them to your brand, the products you offer and convince them that you can make their everyday life better whether you offer services, cosmetics, clothing or electronics. In summary, the welcome email is a branded campaign with the goal to explain what you offer, in the context of a series of warm messages, welcoming the new subscriber to your family.

8 Facts About Ecommerce Marketing Automation That Will Make You Think Twice

Published: Jun 14, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Marketing automation usually refers to a platform with associated tools and analytics to help develop a lead nurturing strategy. In short, it enables you to automate your marketing so you can shift your energy to more cerebral tasks and strategic thinking. It can be a super valuable tool for nurturing prospects since the relevant and personalized content helps convert these prospects into leads and then customers. More companies are realizing the power of marketing automation for e-commerce, whether selling event tickets, services or products online. Marketing automation can range from email marketing to lead management and everything in between. Check

5 Tips for a Successful Cart Abandonment Email

Published: Jun 12, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Cart abandonment might be the Boogeyman that every e-shop is scared of but, what is it, though? When potential customers visit your site and show interest in multiple products, eventually they will add some of them to their basket. Isn’t this what you really aim for, especially when you have spent time and money after multiple campaign efforts to drive them back to your website? Some of these potential clients though, will never make it to check out. Why not remind them? Cart abandonment: why visitors don’t complete their orders? In order to create a successful campaign, it is important to understand the reasons

6 Effective Cold Email Formulas That Increase Open Rates [Infographic]

Published: Jun 5, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

The fate of cold emails, like cold calls, are often met with dread, shrug, and neglect. It is the most challenging of all communications for three reasons. You have no relationship with your audience, the recipients have noτ expressed interests in your service or products, and you lack any form of feedback so that you can’t modify your approach in real time. Consequently, there is a huge obstacle in getting cold emails to be noticed and read. However, cold emails can work. While there are many ways to reach your prospective customers, email remains the most effective and cheapest approach for lead generation.

What Exactly Is Email Marketing Lifecycle? A Practical Guide for E-Commerce

Published: May 25, 2017 | Updated: Aug 29, 2019 by ContactPigeon in Marketing Automation

Engaging customers is a critical part of boosting sales. Smart marketing strategies are starting to emphasize more and more on the email marketing lifecycle, because it is usually far easier and more cost-effective to get repeat business from existing customers than it is to dig up new ones in other ways. Email marketing is a well-established way of communicating with customers and deepening your relationships with them. It’s a managed communications strategy that integrates a full range of marketing communications and channels. This helps to ensure that prospective clients get the material they most need while they are on the

Convince Your Boss About the Importance of E-Commerce Email Marketing

Published: May 16, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

As marketers, you constantly have to struggle in explaining the value of what you do. You have to justify all your actions and goals in ways that other departments don’t have to worry about because the results of your work are gradual and not always instant. Executives want to know the outcomes of the time and money the business has invested in various marketing tactics. In order to make a convincing case for marketing investment, you need to focus your recommendation on the ultimate results a certain strategy will generate. E-commerce email marketing is one of the tactics that gets pushed

[New Video] ContactPigeon in a Nutshell!

Published: May 12, 2017 | Updated: Aug 26, 2017 by ContactPigeon in Company & Product News

Hard Work, evolution and inspiration are some of our favorite words! All our pigeons work every day to find the best solutions for you in order to increase traffic and sales. Apart from that, we aim to constantly upgrade our platform for the best user’s experience, as we take into consideration all of our customer’s requests. In this post, we would like to present you our brand new video and how ContactPigeon can help you gather the most accurate customer’s information possible. By using the ContactPigeon platform you can create numerous Marketing Automation Scenarios such as Browse & Cart

How Email Marketing Can Increase Your
E-Commerce Business Profits

Published: May 8, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

If you run an e-commerce business, there’s probably a good chance that you’re using multiple marketing strategies to drive leads and increase sales. One essential marketing strategy that you should be taking advantage of is email marketing. Email marketing can help you better nurture your leads and make more sales from those leads. In fact, according to a study on email marketing by the Direct Marketing Association, the ROI of email marketing is a whopping 3,800%! If you are looking to grow your business this year, here are several ways that e-commerce email marketing can help. 1. Email Marketing Drives

Product Update: 100+ Free Ecommerce Email Templates from ContactPigeon

Published: May 4, 2017 | Updated: May 23, 2017 by ContactPigeon in Company & Product News

Well-well, ContactPigeon team hits again! We work relentlessly in order to bring you the latest, most user-friendly ideas to send amazing email campaigns! This month we proudly introduce our 100+ template gallery with ready-made emails for creating stunning campaigns for e-commerce (and not only..). This is a feature we’ve planned and worked on for months, so you can just imagine and maybe even feel how excited we are to finally bring it to life for you, our beloved customers ? Also, we added the possibility to add your Pre-Header text right from the specific field in our editor. So, no more hiding preview

The Ultimate Guide to A/B Testing: Email Marketing for Ecommerce

Published: May 1, 2017 | Updated: Aug 29, 2019 by ContactPigeon in Marketing Automation

In today’s digital age, online retailers are using a huge variety of tools to market their business. Email marketing remains the most powerful tactic for reaching potential customers, especially when paired with good A/B testing, you can fine-tune your messages to drive substantial conversion results. There are multiple ways to test the efficacy of your email campaigns. You can experiment with different variants of your email’s structure and switch it up. You can test emails in order to see what your recipients respond by using different Subject Lines, different layouts and optimize it’s open and click-through rates. What Is A/B Testing?

Email Marketing Ideas for Mother’s Day [Free Templates]

Published: Apr 26, 2017 | Updated: Apr 18, 2022 by ContactPigeon in Ecommerce

Come on, admit it, she is your everything! You know it much better than us, but we are here to help you make her day, the best of her life. With Mother’s Day celebration just around the corner, you must have already been thinking about how to help your clients surprise their mothers, at least we hope you do! If you belong to the absentminded species, don’t worry we got you covered! With this article, our main goal is to help you create attractive campaigns that will drive your customers directly at the checkout of your e-shop! In ContactPigeon we believe that

Marketing Automation vs. Parenthood: The truth behind both!

Published: Apr 23, 2017 | Updated: May 10, 2022 by Sofia Spanou in Ecommerce

Last May, I officially joined the Parenthood club when I gave birth to my firstborn, a baby girl. Even though she is still an itsy-bitsy being, I am dumbfounded on how fast she has grown and how rapidly she is changing from the infant we brought home from the hospital to what she is capable of today. As with those who have joined the same club will tell you, this new journey is never uneventful. As I reflect back past the sleepless nights, it dawned on me that bringing up a child is not unlike to setting up marketing automation for

Easter: The Only Time it’s OK to Put All Your Eggs in One Basket! [Free Email Templates]

Published: Apr 10, 2017 | Updated: Mar 22, 2022 by ContactPigeon in Company & Product News

Speaking of baskets have you checked how many baskets a.k.a carts are abandoned in your e-shop? Do you know that in a festive period like Easter parents, godmothers, brothers, sisters and in-laws are desperately looking for this special gift for their loved ones, even the very last minute? Let’s not mention how children get so excited with colorful eggs and cute little animals, especially ducks, chickens and bunnies that are honored at this time of year. ContactPigeon is here to guide you on how to benefit from this celebration. The biggest advantage you have here is the information your clients

The $0 Budget Guide to Build your Email Marketing Stack

Published: Apr 6, 2017 | Updated: Aug 29, 2019 by ContactPigeon in Marketing Automation

At ContactPigeon, apart from striving continuously to provide you with the best solutions to advance your email marketing and boost e-commerce sales, we are on constant search to bring you hassle free solutions to improve your marketing campaigns with a minimal budget. Our pigeons flew around to find free marketing tools for design, content development and productivity to help you build your email marketing stack. Have a look below to discover some nifty tools that will boost your marketing efforts with $0 budget! Design Discover Freepik’s exclusive content and graphic resources. With this tool, you can download free vectors, photos and icons for creating campaign

What Are UTM Parameters and How They Help You Track Email Marketing Performance

Published: Apr 3, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Where does the bulk of your website traffic come from? Do you know how much is coming from email vs. Google search or social media? Do you have any idea how much revenue each of your campaigns or social networks are bringing in? A lot of companies do not have specific ways of measuring this stuff – but it can be incredibly helpful and profitable to do so. That’s where UTMs come in. What Is a UTM Parameter? UTM stands for “Urchin Tracking Module“. It’s a term coined by Urchin Software Corporation, which was acquired by Google in 2005. Its

6 Tips for Writing a Catchy Email Subject Line for Ecommerce

Published: Mar 30, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

The subject line of an email is a sentence or phrase that acts as the initial introduction to your audience. Think of it as the sexy “pick-up line”. [bctt tweet=”It’s important to catch recipients interest in order to open your email and read further.” username=”ContactPigeon”] Digital marketers and e-commerce managers, especially those early in their careers, have definitely come across the “Subject Line Dilemma” ? It’s commonly characterized by writer’s block with symptoms such as the intermittent state of nervousness, confusion, and frustration as you stare at that blank text field next to the label: Subject. [bctt tweet=”33% of the recipients

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