ContactPigeon

13 Omnichannel Customer Engagement Strategies for Public Services and Nonprofit Organizations

Published: Feb 17, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Marketing Automation

It’s no secret that Covid-19 increased the urgency of digital transformation, with a 65% increase in digital customer interaction during the pandemic. Although, the disappointing realization that only 29% of customers receive the deep level of engagement they require, means that things are pretty serious. Unfortunately, those statistics apply to any business or organization with brand-consumers interactions and extend to a variety of cases. Therefore, public sector companies and nonprofit organizations stand a lot to gain by using marketing activities to raise brand awareness, promote donations, and inspire customer engagement. Their marketing mix can include email marketing, in-person marketing events,

21 chatbot retail use cases to replicate for your brand

Published: Jan 31, 2022 | Updated: Dec 1, 2023 by ContactPigeon in Ecommerce

Adding a chatbot to your website can significantly improve your ability to service customers. That is a fact since chatbots are quickly becoming standard practice in different retail categories, and not having one could see you falling behind the competition. According to Hubspot, as of 2020, messaging apps had over 5 billion active monthly users. These numbers are completely understandable, considering that a chatbot is a direct and efficient way to resolve both complex and simple issues. It’s a win-win situation, as both the customers and the brands will benefit from the interaction. The customers get immediate answers, without waiting

The 35 Best Valentine’s Day Campaigns We Have Ever Seen

Published: Jan 28, 2022 | Updated: Jan 28, 2025 by Joyce Qian in Ecommerce

Even in the most trying times, love always finds a way to flourish and be celebrated. Statistics show that rising costs and inflation were not enough to prevent the holiday’s revenue from reaching sky-high numbers. Last year, in 2024 consumers spent approximately $25.8 billion in Valentine’s Day-related purchases, stating that haters gonna hate and lovers gonna… spend, despite the circumstances. Marketing-wise, Valentine’s Day campaigns were again at the forefront, with brands giving everything they got to leverage the day of lovers. Retailers should take advantage of this momentum seeing that 2025 will also be a year that love and hardships go

Santa Claus brought a gift: Samaritan, the ContactPigeon Omnichannel Chat!

Published: Dec 31, 2021 | Updated: Mar 10, 2022 by George Mirotsos in Company & Product News

As the year comes to a close, the Pigeons took a moment and decided to enter 2022 all guns blazing! By now, it is pretty much obvious that our nest is full of surprises and our work is never done. With that in mind, we celebrate the end of a challenging year, welcoming the new one with open arms, and a brand new feature we have been working on for most of 2021. Brimming with excitement, we wish to proudly announce the release of our new product, specifically designed for retailers of all sizes, Samaritan, the ContactPigeon Omnichannel Chat. What

ContactPigeon at Xenia 2021 Hospitality Expo (Highlights)

Published: Dec 27, 2021 by ContactPigeon in Company & Product News

The highly anticipated Xenia 2021 Athens Hospitality Expo is a premium exhibition designed to showcase the leading and most important companies in the construction and supply market. The unexpected recovery of the Greek summer tourism after the Covid-19 crisis was all the more reason for this convention, as it brought a sense of optimism for the future of the industry. Moreover, this year’s Xenia expo was a significant occasion for ContactPigeon, since two executives were there, invited as guest speakers. Xenia Expo: One of the top hospitality exhibitions in the Mediterranean Xenia 2021 took place on 27 to 29 November at

20 Customer Engagement Strategies for the Tourism Ιndustry

customer engagement strategies for tourism

Published: Dec 14, 2021 | Updated: May 11, 2023 by ContactPigeon in Ecommerce

Similar to retail, customer engagement extends to every sector that entails meaningful interactions between a brand and its customers. With customer retention being always crucial, numbers show that a robust omnichannel philosophy is vital for any business. On average, 89% of customers remain loyal to brands that invest in customer engagement, whereas for companies that lack such aspects, the retention rate dramatically decreases to 33%. Normally, the tourism industry could not be omitted from that long list of enterprises dedicated to making consumers feel appreciated and taken care of. New technologies brought profound competition to the tourism providers, thus making

ContactPigeon recognized as a top brand by Superbrands and retained its nine accolades by G2

ContactPigeon wins Superbrands Status and G2 awards

Published: Dec 9, 2021 | Updated: Jun 30, 2023 by George Mirotsos in Company & Product News

After a successful summer, and a thriving Black Friday, we are thrilled to proudly announce that we were recognized as a top corporate brand by Superbrands Greece while retaining our nine G2 awards through Fall 2021! We couldn’t be happier for this new distinction, so a big thank you is in order! Again! 😀 During the first few days of December, our brand claimed the “Superbrands Status” and was acknowledged, once more, as a top brand at the Business Superbrands Greece 2021-2022 Tribute Ceremony. Additionally, for the third consecutive quarter with a continuing high performance, we maintained our nine awards

The best 6 dynamic image generators for eCommerce

Published: Nov 30, 2021 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Quality product images are a key deciding factor for 93% of retail customers when considering the purchase of a product. Clearly, the way they visually represent the wares online — whether that’s through email marketing campaigns or in an online retail store — matters to customers. Dynamic images improve the online experience, allowing customers to have a complete view of products and feel more engaged in the buying process. This article takes a look at how that works, as well as some of the best dynamic image generators to use in 2022. Table of Contents > What is a dynamic

Building a 360° Christmas marketing strategy in retail

Published: Nov 26, 2021 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on approximately 20% of their annual sales to take place in November and December. If you want to make the most of the holiday season and increase traffic in both your physical and online stores, you’ll need a strong Christmas marketing strategy — and we can help. Table of Contents > Why a Christmas marketing strategy is critical for retailers > The components

Retail customer experience best practices in the post-COVID-19 era

Published: Nov 18, 2021 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey to earn and keep loyal customers. Building on customer experience best practices will fortify the customer journey and refine your overall customer experience quality. ‌Considering that 73% of customers prioritize customer experience over price and product quality when making a purchase decision, it’s clear that a successful customer experience is the lifeline of retail brands. To keep turning profits, you need to implement and maintain

How Videos Can Improve Customer Experience in Retail

Published: Nov 4, 2021 | Updated: Jun 30, 2023 by Guest Contributor in Ecommerce

Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of video creation tools and devices to use, so even small retail stores can get their videos done in-house without much hassle. Before the internet was a big thing, companies only used videos primarily for advertising. Nowadays, you can share a video with the whole world with just one click. Therefore, the availability and the benefits of using videos to improve a customer’s experience, leave no excuse for small or large-scale retailers to not implement it. Aside from improving the overall

80 Black Friday Statistics Every Retailer Should Know (2024)

Published: Oct 29, 2021 | Updated: Nov 7, 2024 by Charalampos Nikas in Ecommerce

Although Thanksgiving in November is unique to the United States, the Black Friday shopping frenzy has caught on worldwide, especially with the rise in online shopping. Once a one-day-only event, Black Friday has changed into season-long promotions and deals designed to draw in customers. Retailers have often relied on this shopping surge, and the term “Black Friday” refers to their ability to recoup year-long losses in the weeks leading up to Christmas. Therefore, we have gathered everything you need to take into account and be ready for another year of shopping craze. Table of Contents > Black Friday 2023 in

The new Apple MPP and its impact on Email Marketing

Published: Oct 22, 2021 | Updated: May 10, 2022 by ContactPigeon in Ecommerce

In September 2021, Apple launched its new privacy functionality embedded in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. This update includes the notorious Apple MPP (Mail Privacy Protection), a feature destined to alter Email Marketing practices as we know them. In this article, we will analyze thoroughly the changes this new development brings and propose alternative ways to adapt your email marketing strategy to the new reality. What does the new Apple MPP include and how will it work In order to fully understand how this policy will define email marketing, first, let’s take a deep dive into

The 28 Best Customer Experience Examples in 2024

Published: Oct 7, 2021 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

The focus of retail businesses has shifted in recent years from traditional “customer service” to learning how to create memorable customer experiences. Increasingly, the emphasis is on expanding omnichannel interactions across platforms, mobile devices, online checkouts, brick-and-mortar locations, and anywhere else customers and businesses interact. ‌ eCommerce’s trajectory brought about new and improved ways of conducting business and enhancing the omnichannel experience. Statistics have a funny way of showing retailers and marketers the right way, proving what we already know. That a good customer experience is mandatory for the nurture of brand-consumer relationships; brand loyalty may be hard to come by,

ContactPigeon wins nine awards by G2, thrice for High Performer

Published: Oct 1, 2021 | Updated: Jun 30, 2023 by George Mirotsos in Company & Product News

Everybody loves kind words and a pat on the back, but we really did not expect to be awarded nine times for Summer 2021 by G2, one of the most trusted peer-to-peer review software!!! A big thank you to all the people that made this happen 😀 Everybody knows and trusts G2 because it’s reliability lies in unbiased, real-time customer reviews, providing a database of verified testimonials on multiple operating systems and services. ContactPigeon’s Omnichannel Customer Engagement platform has received stellar reviews, both for its advanced features and the crown jewel of our company, our Customer Success Team. ContactPigeon is

The 30 Best Black Friday Campaigns of All Time (2024 Update)

Published: Oct 1, 2021 | Updated: Jan 8, 2024 by Joyce Qian in Ecommerce

Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the industry’s creativity and innovation. In the world of retail and eCommerce, the best Black Friday campaigns have emerged as a playground for brands to showcase their prowess in marketing, capturing the hearts, minds, and wallets of consumers. As retailers gear up for Black Friday 2023, it’s paramount to reflect on the campaigns of yesteryears, to understand what made them iconic and how they continue to inspire and resonate.

20 Creative Halloween Retail Promotion Ideas

Published: Sep 28, 2021 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce

In 2020, even amidst the Covid-19 pandemic, Halloween expenditure held its ground proudly with the overall spending in the United States alone reaching the amount of 8 billion USD. Statistics continue to impress even across the Atlantic, with 49% of the UK population being invested in Halloween, spending every year their hard-earned money on holiday paraphernalia. Impressively, these numbers make it abundantly clear that neither the apocalypse nor any other hardship is enough to keep customers from celebrating their favorite holidays. As a result, taking into consideration every retailer’s need for inspirational campaigns, we took the time to gather for

54 eCommerce Homepage Best Practices That WORK [2024]

Published: Sep 21, 2021 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Much like a brick-and-mortar retail storefront, an eCommerce homepage acts as a web user’s first impression of a brand. An Adobe report found that nearly 40% of online users will leave a homepage that is poorly designed, just like real-life shoppers will leave a store if it is unorganized, poorly presented, and unhelpful. By following the homepage best practices listed below, website creators can inspire visitors to engage with their site, leading to more conversions, higher customer satisfaction, and greater customer retention in the long term. In fact, on average, according to a 2015 B2B Web Usability report, 86% of

Best Personalized Shopping Experiences in Retail

Published: Sep 17, 2021 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

eCommerce and online shopping didn’t only change the fundamentals of retail, they also changed consumer behavior. Modern customers are evolved, informed, and have extremely high standards. Moreover, supply is abundant, so if a brand does not meet the desired demands, customers will find another company that does. 75% of customers say that they prefer brands to use their advertisements and offers to create a personalized shopping experience. Additionally, customers will agree to have phone apps track their activity to receive targeted ads, specific to their interests. Therefrom, it is safe to deduce that a lasting personalized shopping experience is preferred

IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top

Published: Sep 6, 2021 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

We have already talked about the value of case studies before, but we cannot stress enough how our readers can benefit from complete and detailed case studies. At ContactPigeon, we love writing about all-things-retail, and case studies about retail giants is our cup of tea. Therefore, this time we will extensively inspect IKEA, a conglomerate mostly known for its ready-to-assemble furniture, kitchen appliances, and home accessories. The IKEA omnichannel strategy is an exemplary model that made the brand the leading furniture retailer in Europe and one of the most valuable retail brands in 2021 worldwide. As you can imagine, we

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