by George Mirotsos | Oct 10, 2025 | Customer Data Platform, Ecommerce & Retail Marketing
As privacy regulations tighten and third-party cookies disappear, CMOs face a fundamental question: which data architecture will drive growth in a consent-first world? Answering the CDP vs DMP question is a defining business decision that shapes how retail brands...
by Joyce Qian | Oct 8, 2025 | BFCM guides to get prepared, Brand Stories, Ecommerce & Retail Marketing
The 2024 Black Friday and Cyber Monday (BFCM) shopping season was not merely a promotional event; it was the definitive test of omnichannel maturity in the modern retail era. Success was no longer measured by the depth of discounts alone but by a retailer’s ability to...
by Dimitris Stravopoulos | Oct 8, 2025
BFCM Page Inspector (Expert Edition) BFCM Page Inspector (Expert Edition) A comprehensive audit for your BFCM page. Follow the steps to get your final conversion readiness score. Start...
by George Mirotsos | Sep 19, 2025 | Artificial Intelligence
AI chatbots have moved from novelty to necessity, standing at the core of how brands deliver consistent, omnichannel customer experiences. The right AI chatbot capabilities can transform how brands scale personalization, resolve customer needs in real time, and...
by Joyce Qian | Sep 12, 2025 | BFCM guides to get prepared, Ecommerce & Retail Marketing
Black Friday and Cyber Monday remain the crown jewels of the retail calendar, and in fashion, they represent both a massive opportunity and a high-stakes challenge. For CMOs, the real dilemma isn’t simply how to drive record-breaking sales; it’s how to strike the...