by Charalampos Nikas | Oct 16, 2026 | Artificial Intelligence, BFCM guides to get prepared, Ecommerce & Retail Marketing
Choosing your BFCM metrics before Black Friday and Cyber Monday gives your team a clearer way to evaluate the sale. When the orders arrive, you can check how much profit they generated, which customer groups responded, and what it cost to acquire a first-time buyer....
by Joyce Qian | Oct 2, 2026 | Artificial Intelligence, BFCM guides to get prepared, Ecommerce & Retail Marketing
BFCM campaign ideas are easy to find. What is harder in 2026 is building a BFCM campaign strategy that connects the right tactics with the right customers, using AI, loyalty, customer value, and behavioral signals to guide each interaction. By November, shoppers will...
by Sofia Spanou | Sep 25, 2026 | Brand Stories, Ecommerce & Retail Marketing
The Barnes & Noble marketing strategy has become particularly relevant as the bookseller expands its physical footprint again. By September 2026, it had reached 720 locations across the United States, after falling below 600 stores as recently as 2023. The renewed...
by Sofia Spanou | Sep 18, 2026 | Artificial Intelligence, Ecommerce & Retail Marketing
“How much does a retail AI agent cost?” sounds like a straightforward procurement question. In practice, the software price is only one part of the answer. For enterprise retailers, retail AI agent cost extends across implementation, data preparation, integrations, AI...
by Sofia Spanou | Aug 21, 2026 | Brand Stories, Ecommerce & Retail Marketing
Every commercial team eventually meets the same problem in some form. Something works. A product, a campaign, a partnership, a moment of attention nobody engineered, and the traffic arrives faster than the systems built to hold it. Six months later, the traffic is...