by Charalampos Nikas | Jun 27, 2025 | Uncategorized
Customer loyalty, retention, and revenue growth all trace back to one critical foundation: measurable, high-impact customer experience metrics. In 2025, brands that track the right CX KPIs and accumulate the correct data are building competitive advantages. Global...
by Joyce Qian | Jun 16, 2025 | Artificial Intelligence, Marketing Automation
Email marketing has evolved far beyond its roots as a simple broadcast channel. In omnichannel retail, it now serves as a sophisticated, data-rich tool that requires precision, contextual relevance, and perfectly timed execution. With customer journeys spanning...
by Sofia Spanou | Jun 6, 2025 | Brand Stories, Ecommerce & Retail Marketing
Leroy Merlin, a leading home improvement and gardening retailer based in France, has established itself as a major force across Europe and beyond through a customer-focused and innovation-driven marketing strategy. Leroy Merlin stands out in the highly competitive DIY...
by Joyce Qian | May 16, 2025 | Ecommerce & Retail Marketing
Retail in the Balkans is experiencing an unprecedented boom, with eCommerce growing at 20% year-over-year, more than double the EU average of 8%. But beneath these impressive numbers lies one of the most complex and fragmented retail landscapes in Europe. The Balkan...
by ContactPigeon | May 14, 2025 | ContactPigeon News
We’re excited to announce that ContactPigeon is partnering with Netpeak Bulgaria to co-host one of the most anticipated events in the Bulgarian digital marketing calendar: Netpeak Friends Day: CRM & Marketing Automation Edition. This special edition of Netpeak...
