by George Mirotsos | Jan 19, 2024 | Ecommerce & Retail Marketing
With the always-changing data privacy laws and the eventual phasing out of third-party tracking, retailers need a better way to manage their customer data. Customer data platforms (CDPs) offer an excellent solution. CDP revenue exceeded $2 billion in 2023 and...
by Joyce Qian | Jan 12, 2024 | Ecommerce & Retail Marketing
In 2024, an omnichannel strategy is not just a trend; it’s a guiding principle reshaping the foundations of digital marketing and generating 80% of in-store visits. In dynamic retail, the term “omnichannel” has transformed from a mere buzzword to a...
by George Mirotsos | Nov 22, 2023 | Ecommerce & Retail Marketing
As consumer preferences continue to evolve at an unprecedented pace, the retail world becomes increasingly saturated. Retailers find themselves navigating a complex maze of choices to stay relevant, and understanding their customers has never been more crucial. Enter...
by Sofia Spanou | Nov 3, 2023 | Ecommerce & Retail Marketing
Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s marketing strategy helped the company to overcome all challenges,...
by ContactPigeon | Oct 27, 2023 | Ecommerce & Retail Marketing
While chatbots have been around for decades, it was not until the late 2000s that more companies started experimenting with their capabilities. Now, retailers use them daily for both easy and more complex customer queries, sometimes even leveraging upselling...
