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ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

by Sofia Spanou | Aug 29, 2022 | Brand Stories, Ecommerce & Retail Marketing

A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby...
23 Back-to-School Marketing Ideas for Retailers in 2024

23 Back-to-School Marketing Ideas for Retailers in 2024

by Joyce Qian | Aug 1, 2022 | Ecommerce & Retail Marketing

As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as kids went back to...
The Ocado Marketing Strategy: How It Reached the UK TOP50 Retailers List

The Ocado Marketing Strategy: How It Reached the UK TOP50 Retailers List

by Sofia Spanou | Jul 26, 2022 | Brand Stories, Ecommerce & Retail Marketing

When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the company consisted of three employees in a single room, thinking of how to respond to an emerging trend of consumers shopping online. In the...
Retail Trends 2022-2023: 101 industry experts share their predictions

Retail Trends 2022-2023: 101 industry experts share their predictions

by ContactPigeon | Jul 12, 2022 | Ecommerce & Retail Marketing

Since 2020, the retail industry has been challenged by numerous threats and challenges. At first, it was the pandemic that shook the world, pushing the eCommerce adoption rate to +30% over the 2019 levels and fiercely switching the purchase behavior of consumers...
Let’s Welcome Summer With A Big Splash!

Let’s Welcome Summer With A Big Splash!

by George Mirotsos | Jul 6, 2022 | ContactPigeon News

Summer is here, and you know how we like to stir the waters! We believe that summer is for swimming on sandy beaches and sipping refreshing cocktails, but the tireless Pigeons wanted to wish you a happy summer with new features and announcements, both as hot as the...
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