by Sofia Spanou | Sep 30, 2022 | Brand Stories, Ecommerce & Retail Marketing
Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom. In 1999, the company was acquired by Kingfisher, PLS, and is part of a...
by Charalampos Nikas | Sep 26, 2022 | Ecommerce & Retail Marketing
KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus...
by Joyce Qian | Sep 12, 2022 | Ecommerce & Retail Marketing
With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success. In 2020, online grocery sales saw a 103%...
by Sofia Spanou | Aug 29, 2022 | Brand Stories, Ecommerce & Retail Marketing
A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby...
by Joyce Qian | Aug 1, 2022 | Ecommerce & Retail Marketing
As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as kids went back to...
