The 30 Best Christmas campaigns we’ve ever seen

by Joyce Qian | Nov 14, 2022 | Ecommerce & Retail Marketing

Every year, the average American spends $997.73 on Christmas shopping, but the best part is that 74% of consumers are planning to spend more this holiday season than last year. The odds are in your favor to attract more holiday shoppers, so the need to create a...

Cyber Monday Statistics: 100+ Stats Every Retail Executive Should Know

by ContactPigeon | Oct 31, 2022 | Ecommerce & Retail Marketing

Cyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features unbeatable online discounts on numerous products from well-known retailers....

The Best Thanksgiving Campaigns We’ve Ever Seen

by ContactPigeon | Oct 27, 2022 | Ecommerce & Retail Marketing

Thanksgiving is one of the most important business holidays for retailers. According to the Robin Report, retail spending rose by nearly 30% in 2021 during Thanksgiving, Cyber Monday, and Black Friday — fueled by Americans’ desire to celebrate the holiday with their...

Screwfix’s Marketing Strategy: The Story Behind the Largest UK Trade Tools & Hardware Retailer

by Sofia Spanou | Sep 30, 2022 | Brand Stories, Ecommerce & Retail Marketing

Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom.  In 1999, the company was acquired by Kingfisher, PLS, and is part of a...

The 26 most important retail KPIs every retailer should monitor

by Charalampos Nikas | Sep 26, 2022 | Ecommerce & Retail Marketing

KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus...