15 Mother’s Day Marketing Campaigns We Loved

by Joyce Qian | May 7, 2019 | Ecommerce & Retail Marketing

Mark your calendar if you haven’t already. On May 12th, we celebrate the moms in our lives on Mother’s Day. For eCommerce and retail, this is a great opportunity to get creative and lure shoppers to your site, seeing that Mother’s Day marketing campaigns...

Zara Marketing Strategy: How the Spanish Retailer Dominated Fast Fashion

by Sofia Spanou | Apr 22, 2019 | Brand Stories

Zara matters now because it represents a retail model where speed, assortment control, store density, digital demand, and inventory visibility operate as one commercial system. As Inditex’s largest concept, Zara shows how modern fashion retailers can turn operating...

16 Eggscellent Easter Marketing Ideas for Retailers [2024 updated]

by ContactPigeon | Apr 18, 2019 | Ecommerce & Retail Marketing

It’s that time of year again where bunnies lay chocolate eggs and retail managers look for inspired marketing ideas to hippity-hop their conversions to new heights. Why is it important for retail marketers to create an “eggscellent” Easter marketing ideas?...

Finding the Right Mailchimp Alternative for Shopify [Transition + Special Offer]

by ContactPigeon | Apr 3, 2019 | Ecommerce & Retail Marketing

Breaking up isn’t easy. And, if you are using Mailchimp for Shopify, you’ve already learned the news: Mailchimp and Shopify are getting a divorce. The bottom line is that MailChimp will cut off native integration with Shopify as of May 12th, according to a statement...

The Digital Pygmalion: Three Simple Steps for the Ultimate Website Makeover

by Guest Contributor | Mar 15, 2019 | Ecommerce & Retail Marketing

Conversion Rate Optimization is a “test-and-learn” process that allows eCommerce marketers to turn more of their web traffic into sales. Because it does not rely on advertising, and directly increases revenue, CRO usually provides an impressive return-on-investment....