Discover how AI can transform your Black Friday strategy. Learn from industry leaders and utilize AI for data-driven Black Friday sales optimization. Read more here.
Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the massive deals and discounts accompanying this retail event. However, the landscape of BFCM is evolving rapidly, and to navigate it successfully, retailers need to adapt and strategize effectively. Recently, we hosted a webinar featuring four seasoned eCommerce marketers, each representing a different retail vertical. Harry Mourelatos, Head of Digital Marketing & eCommerce @ Plaisio Computers [Electronics] Maria Papagrigoriou-Pirda, eCommerce Manager @ Psichogios Publications [Book Publisher] Theofanis Stavroulis, eCommerce Manager @ Pharmacy295 [Pharmacy] Yannis Marogiannis, Digital Project Manager @ notos.gr [Department store] In
There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving day by day, and the challenges are never-ending. The only constant remaining untacked is that Black Friday and Cyber Monday are the most significant periods for the retail sector globally, and none of them misses out. Industry professionals, e-shop or physical store owners, and marketers are making significant adjustments and improvements to their business plans to prevent chaos from reigning. In
Cyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features unbeatable online discounts on numerous products from well-known retailers. Although Cyber Monday has always been popular amongst consumers, it gained notable traction following the pandemic, with a 15% increase in overall online sales from 2019 to 2020. Last year, in 2023, 73.1 million consumers shopped online and 20.9 million people shopped in person, taking advantage of the Thanksgiving promotional offers, and discounts. With all that in mind, taking a deeper
Although Thanksgiving in November is unique to the United States, the Black Friday shopping frenzy has caught on worldwide, especially with the rise in online shopping. Once a one-day-only event, Black Friday has changed into season-long promotions and deals designed to draw in customers. Retailers have often relied on this shopping surge, and the term “Black Friday” refers to their ability to recoup year-long losses in the weeks leading up to Christmas. Therefore, we have gathered everything you need to take into account and be ready for another year of shopping craze. Table of Contents > Black Friday 2023 in
Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the industry’s creativity and innovation. In the world of retail and eCommerce, the best Black Friday campaigns have emerged as a playground for brands to showcase their prowess in marketing, capturing the hearts, minds, and wallets of consumers. As retailers gear up for Black Friday 2023, it’s paramount to reflect on the campaigns of yesteryears, to understand what made them iconic and how they continue to inspire and resonate.
Black Friday has transformed into a global shopping phenomenon, and each year brings new trends that shape how consumers shop and retailers sell. For 2024, Black Friday promises to be more vibrant and varied than ever, with evolving shopper behaviors and innovative retail strategies. From the rise of early sales to the emphasis on sustainability, the latest trends are redefining the shopping landscape. Dive into the top trends influencing Black Friday 2024 and discover how to stay ahead of the curve in securing the best deals. Get informed about the latest BF trends Black Friday has evolved into a highly
Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries participate in the famous American style shopping frenzy. Consider that in 2015 only 9% of German consumers participated in Black Friday shopping. In just 2-years time by 2017, 43% of German consumers engaged in shopping during the Black Friday sales while this number surpassed 50% after the pandemic. In 2021, the Black Friday revenue reached $1.22 trillion in sales, 17% of which occurred online
As we flip over the most recent Black Friday Cyber Monday chapter of the retail year, it’s time to dive into data to call out a few key eCommerce trends from this year’s biggest shopping event. This is our second Black Friday Report since 2017 where we analyzed millions of transactional records across ContactPigeon’s eCommerce 250+ clients across North America and Europe. Consumer enthusiasm drove online sales to new heights this Black Friday 2018 weekend at $18B in turnovers just in the United States. This trend reflects globally as well, as more retailers across Europe and Asia adopt the occasion
As Black Friday 2023 approaches, online businesses must hone their strategies to capitalize on this substantial shopping event. The essence lies in embracing the latest eCommerce hacks and understanding evolving consumer behaviors. Historical data underscores the stakes: Black Friday 2020 saw $188.2 billion in spending, and despite economic challenges, Black Friday 2021 garnered $14.04 billion in online sales. The upward trajectory continued in 2022, with a 2.3% increase in online sales amounting to $9.2 billion. The preference for online shopping is growing, with 2021 data showing 38.1% opted for online shopping over in-store, a trend poised to rise. Mobile transactions,
Black Friday, the retail industry’s annual shopping extravaganza, is a crucial period for eCommerce success. For C-level executives, understanding the key terms, strategies, and metrics associated with Black Friday is essential for navigating this high-stakes period. This comprehensive wiki guide serves as a primer, demystifying the Black Friday landscape and equipping executives with the knowledge needed to make informed decisions and maximize their eCommerce performance during this critical time. A Abandoned Cart: An online shopping cart with items left unpurchased. Black Friday strategies often include targeted emails to recover these sales. A/B Testing: Comparing two versions of a webpage or
2018 update: Our new Black Friday report 2018 is out! Read it here! Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. In 2016, consumers spent a total of $12B online over the Black Friday weekend alone. Black Friday 2017 was no exception, as a growing number of consumers opt for the comfort of their home (office) over the crowded streets and malls when it comes to grabbing the best Black Friday deals. At ContactPigeon, we analyzed millions of transactional records for a sneak peek into how Black Friday 2017 was shaped up. We have wrapped
This year, 20% of Millennial shoppers won’t make a single holiday purchase in a brick-and-mortar store. Instead, they will likely continue escalating an unstoppable national trend toward e-buying by holiday shoppers. Dollars spent online already outpace those spent in retail stores during this Christmas shopping season. According to the National Retail Federation, 154.4 million shoppers bought products on the Thanksgiving/Black Friday weekend in 2016. Of those, 108.5 million shopped online while 99.1 million shopped in stores. Nearly half of Black Friday and Cyber Monday are Millennial Shoppers Millennial shoppers love Black Friday and Cyber Monday. 2016 Black Friday sales buried 2015 numbers
Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2020 it grossed a shocking $188.2 billion from online and mobile purchases alone. For many retailers, such as jewelers, it’s a significant day since up to 40 percent of their annual turnover can occur between Black Friday and Christmas. With sharp discounts and deals, it is not surprising many consumers want to fully leverage this occasion to stock on their wish list and get ahead of Christmas shopping in one go. Consequently, nearly all brands and online retailers are looking to make a difference on
As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both retailers and e-commerce, and bargain hunters and Christmas shoppers will be out in droves. Our latest Black Friday report showed that in 2018 the sales increased by +23% compared with Black Friday 2017. It’s important for stores to have a plan in place to leverage the power of these shopping days and make the best of the holidays this season. We’ve
Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates (20% according to with our latest Black Friday report!) so it’s crucial to take advantage of the opportunity to grab your audience’s attention at the right time. Early holiday promotions can help continue to grow online and in-store shopping so you’ll want to head into the holiday season armed with some great plans for