customer engagement Archives - ContactPigeon

The 30 Most Important Customer Engagement Metrics You Should Track in Retail

April 21, 2022 by ContactPigeon in Ecommerce

The retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete with other retailers in today’s omnichannel environment. That’s why 85% of marketing executives expect customer engagement metrics to be critical in choosing the right marketing strategies for their brand in 2022. Additionally, don’t forget that in order to properly monitor your marketing efforts and define your next steps, you have to set clear and measurable goals. Therefore, we gathered the most important metrics and comprised a detailed guide

How to choose the ideal retail customer engagement platform

March 18, 2022 by ContactPigeon in Ecommerce

Let’s allow the importance of retail customer engagement to sink in: When it comes to making a purchase, 64% of people find the customer experience to be more important than the price, according to Gartner Research. In a digital world where online shoppers are overwhelmed with choices, it is more important than ever to use a retail customer engagement platform that will convert potential clients into returning shoppers. This rings even more true in the post-COVID-19 era when more people are opting to shop from the safety of their own homes, and, luckily, in 2022, very few businesses do not have online

The best 6 dynamic image generators for eCommerce

November 30, 2021 by ContactPigeon in Ecommerce

Quality product images are a key deciding factor for 93% of retail customers when considering the purchase of a product. Clearly, the way they visually represent the wares online — whether that’s through email marketing campaigns or in an online retail store — matters to customers. Dynamic images improve the online experience, allowing customers to have a complete view of products and feel more engaged in the buying process. This article takes a look at how that works, as well as some of the best dynamic image generators to use in 2022. Table of Contents > What is a dynamic

Retail customer experience best practices in the post-COVID-19 era

November 18, 2021 by ContactPigeon in Ecommerce

Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey to earn and keep loyal customers. Building on customer experience best practices will fortify the customer journey and refine your overall customer experience quality. ‌Considering that 73% of customers prioritize customer experience over price and product quality when making a purchase decision, it’s clear that a successful customer experience is the lifeline of retail brands. To keep turning profits, you need to implement and maintain

How to improve customer engagement in retail [30 Examples]

July 27, 2021 by ContactPigeon in Ecommerce

It’s no wonder that 78% of the customers prefer the omnichannel customer engagement approach as it helps them connect with their favorite brands in multiple ways. Consequently, this percentage justifies the increasing number of companies investing in the omnichannel experience. In 2020 the rate jumped from 20% to 80%, with the vast majority of retail experts grinding to find an answer to a very serious question; how to improve customer engagement and why it is so important. If we were to define customer engagement we would say that it “refers to the combination of behavioral responses with an emotional context”