retail Archives - ContactPigeon

Retail Events (EU): Which to Attend and How to Take the Maximum Value Out of Them

June 8, 2022 by ContactPigeon in Ecommerce

Now that in-person shopping is resuming, the growth of the eCommerce industry may have slowed down to 12.2 percent in 2022 (vs 16.3 percent in 2021) according to eMarketer, but social and business gatherings are returning more robust than ever. With global events driving an uncertain market, 2022 is a great year to start or resume attending retail events. Conferences are the lifelines of interpersonal connections, as you will be able to gain insight from industry insiders and get a handle on the latest trends. This article will cover some of the top retail events in Europe to help you

The 30 Most Important Customer Engagement Metrics You Should Track in Retail

April 21, 2022 by ContactPigeon in Ecommerce

The retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete with other retailers in today’s omnichannel environment. That’s why 85% of marketing executives expect customer engagement metrics to be critical in choosing the right marketing strategies for their brand in 2022. Additionally, don’t forget that in order to properly monitor your marketing efforts and define your next steps, you have to set clear and measurable goals. Therefore, we gathered the most important metrics and comprised a detailed guide

The 50 most important Mother’s Day statistics for retailers

April 15, 2022 by ContactPigeon in Ecommerce

When most business leaders picture major holidays, they focus on Christmas, Easter, and Valentine’s Day. These are all important events, of course, but there’s no denying the impact of Mother’s Day on the retail sector. Whether purchased from adoring children or with a sense of obligation, Mother’s Day gifts and cards represent a clear priority for most consumers in the UK and US. Retailers that capitalize on this opportunity can see immense boosts in both online and in-person sales during the spring, not to mention enhanced engagement long after Mother’s Day has come and gone. In this article, we reveal

The best 6 dynamic image generators for eCommerce

November 30, 2021 by ContactPigeon in Ecommerce

Quality product images are a key deciding factor for 93% of retail customers when considering the purchase of a product. Clearly, the way they visually represent the wares online — whether that’s through email marketing campaigns or in an online retail store — matters to customers. Dynamic images improve the online experience, allowing customers to have a complete view of products and feel more engaged in the buying process. This article takes a look at how that works, as well as some of the best dynamic image generators to use in 2022. Table of Contents > What is a dynamic

How to improve customer engagement in retail [30 Examples]

July 27, 2021 by ContactPigeon in Ecommerce

It’s no wonder that 78% of the customers prefer the omnichannel customer engagement approach as it helps them connect with their favorite brands in multiple ways. Consequently, this percentage justifies the increasing number of companies investing in the omnichannel experience. In 2020 the rate jumped from 20% to 80%, with the vast majority of retail experts grinding to find an answer to a very serious question; how to improve customer engagement and why it is so important. If we were to define customer engagement we would say that it “refers to the combination of behavioral responses with an emotional context”

Retail Customer Engagement Statistics: 55 Stats You Need to Know

July 23, 2021 by ContactPigeon in Ecommerce

What’s at the heart of any business? Products, services, profits? All of these things are important, but at its core, a business is about people. The way you engage with your customers will shape the future of your company, in more ways than one. It only takes a matter of minutes for an unhappy customer to post about their experiences online, devastating the value of your brand on a public platform. On the other hand, customers can boost your brand image with positive reviews and continued loyalty. Engaging with your customers will tell you a lot about them too—their pain

Retail Best Practices: 12 Tactics to Maximize Your Mother’s Day Revenue

April 23, 2021 by Joyce Qian in Ecommerce

Mother’s Day is a big day for mothers and the retail industry. Mother’s Day, which is celebrated on May 9th this year, is the third-largest retail holiday in the U.S. The nuance of Mother’s Day is that shoppers are buying primarily for their mothers and stepmothers. A part of that $20B Mother’s Day retail spends also includes purchases for wives, daughters, grandmothers, sisters, and even friends.‌ Consequently, any retailer should have a marketing campaign ready to roll out for the big holiday. Below you’ll find a combination of online and physical retail best practices for your Mother’s Day marketing strategy.‌ Impressive Mother’s Marketing

Retail Trends 2021: What 61 Industry Experts Predict for the Post Covid-19 Era

March 16, 2021 by Joyce Qian in Ecommerce

In 2020, the unexpected pandemic unsettled the world as we know it. Fortunately, the retail industry’s growth rates in nearly all leading economies remained positive. For instance, in the United States, the retail index grew by 6.9% (YoY), with eCommerce sales contributing 21.3% of the total retail revenue or more than a fifth of the GMV generated for the first time. E-commerce sales spike is not entirely surprising since the lockdowns kept the physical retailers shuttered for weeks in many countries. “In 2020, the YoY growth of eCommerce in retail is 3 times higher than that of 2019.” Despite the favorable

The Top 15 Retail Technologies to Watch in 2022

January 27, 2021 by Joyce Qian in Ecommerce

Much of the world we live in today depends primarily on technology. It influences nearly every aspect of our lives, from how we communicate with one another to the way we conduct our businesses. At the same time, technology is ever-evolving, shifting to make our lives more convenient and enjoyable. As new technology trends emerge, the wisest decision for any business is to keep up and adapt. This is especially crucial for those in eCommerce and retail, as it’s those technological advancements that keep customers coming back for more due to differentiated shopping experience. 2020 put retailers in quite a

The Guide to Annual Retail Company Budget Planning: 2022 Edition

December 18, 2020 by Charalampos Nikas in Ecommerce

One of the quickest ways to ensure your retail business’s success is to spend a lot of effort in your company budget planning. This process is easier than you might think, and it gives you an objective overview of your company. By tracking how much you make and spend, you’ll be able to pinpoint the strengths and weaknesses of your retail operation. In this article, you’ll learn everything you need to know about company budget planning – why you need it, how to do it, a useful template, and some helpful tips. But first, a definition. What is Business Budget Planning

How to Use QR Codes in Retail: Best Practices for Optimal Customer Experience

October 30, 2020 by Joyce Qian in Ecommerce

To deliver exceptional next-generation in-store experiences, retailers must bridge the gap between the digital and physical worlds. QR codes in retail stores enhance the customer journey and facilitate an omnichannel shopping experience that seamlessly connects the dots between the physical and online spaces. Despite having been around for decades, the first wave of QR codes for retail didn’t see the success many marketers hoped it would, mostly due to technological shortcomings that required users to download various scanner apps. But since Apple’s iOS 11 update that allowed iPhone users to scan QR codes directly through the camera app, the implementation