How to improve customer engagement in retail [30 Examples]
It’s no wonder that 78% of the customers prefer the omnichannel customer engagement approach as it helps them connect with their favorite brands in multiple ways. Consequently, this percentage justifies the increasing number of companies...
Retail Customer Engagement Statistics: 55 Stats You Need to Know
What’s at the heart of any business? Products, services, profits? All of these things are important, but at its core, a business is about people. The way you engage with your customers will shape the future of your company, in more ways than...
13 Effective Omnichannel Customer Engagement Strategies for Retailers
When 80% of sales consistently come from 20% of your existing customers, it goes without saying that keeping those buyers around and engaged is a top priority. Retail customer engagement strategies drive retention rates, and with 86% of consumers...
Retail best practices: Nailing your Summer Marketing
Without a doubt, this summer will be different from the previous one and hopefully better. The COVID-19 vaccine brought a sense of optimism in the consumers that are eager to return to their pre-pandemic summer habits. After a tiresome winter, we...
ContactPigeon partners with Athens University of Economics & Business to Bring Real-World Practices To Omnichannel Marketing
We are thrilled to announce that ContactPigeon Omnichannel Platform will be offered as part of the new digital marketing & communications curriculum at Athens University of Economics & Business. As digital marketing trends and technologies...
The Coronavirus Survival Guide for Retail [Infographic]
With the outbreak of COVID-19, the retail sector has entered uncharted territory with the temporary closure of physical stores and the slowdown of consumer spending on broad scales. Undoubtedly, there will be tough challenges ahead. That’s...
10 Top eCommerce Events in London You Shouldn’t Miss in 2024
For many of us, Christmas marks the season of giving, reflection, and forward-looking planning for the new business and marketing plans for the year to come. Part of such planning includes filling our calendars with...
24 Holiday Newsletter Ideas to Cheer Up the Season
The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an...
Ecommerce Checkout Flow: A Designer’s Checklist
Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the online checkout experience with your business, either. Customers need a place to finalize their purchases that’s...
Black Friday Strategies for Retailers: Best Practices & Ideas (List)
Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries participate in the famous American style shopping...
Fashion Ecommerce Marketing: 5 Automation Flows That (Actually) Work
Fashion is one of the industries that has seen constant economic success over the past decade. In 2018 alone, the global online fashion market has brought in $484 billion, representing 27% of total fashion retail sales occurred online...
3 Shopify Plus Apps to Set Your Store Sales on Autopilot (with How To Guides)
Running a Shopify Plus store is no easy feat. From inventory management to marketing campaigns, there are plenty of things to manage daily for a smooth operation. While some tasks require strategic planning (e.g., designing the marketing funnel),...
Category Page Best Practices for eCommerce
The Category page groups individual product pages together based on a similar theme. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration...
Marketing Automation Statistics for eCommerce [2024]
Increasingly, customers expect marketing communications that go beyond a generic email blast. Personalization is in. This means eCommerce marketers need to focus on creating more relevant and valuable customer engagements. A core component for...
The eCommerce KPIs List You Should Focus On 2024
Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set of indicators, enables companies to measure the progress towards business goals and make effective strategic...
Strong Customer Authentication and eCommerce: How to (properly) prepare your business
Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape. The second Payment Services Directive or (PSD2) is a new EU directive that means changes in the customer verification...
The best summer marketing campaigns for eCommerce [2024]
Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In this post, we’ve curated 3 ideas of the best summer marketing campaigns to inspire grow your...
Omnichannel eCommerce Marketing Guide for Retailers [2024]
Robust marketers are tapping into the latest omnichannel eCommerce trends to grow retail sales year over year. How can you create an omnichannel eCommerce marketing strategy for your brand? We’ve got you covered. In this post, we’ll go into...
ContactPigeon Wins Superbrands Greece 2019
ContactPigeon is pleased to announce that we have been awarded the prestigious Corporate Superbrands 2018-19. Superbrands is an international institution established in 1995. They are part of the world’s largest independent adjudicator of...
Scaling like GaryVee: 7 Tactics You Can Copy [Success Story]
GaryVee is an entrepreneurial celebrity. He is a rock star and leader of the digital marketing and social media industry. He created and scaled an empire from scratch. The result? An inspirational success story (btw: have you checked out...