The Ultimate Guide to A/B Testing: Email Marketing for Ecommerce

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In today’s digital age, online retailers are using a huge variety of tools to market their business. Email marketing remains the most powerful tactic for reaching potential customers, especially when paired with good A/B testing, you can fine-tune your messages to drive substantial conversion results. There are multiple ways to test the efficacy of your email campaigns. You can experiment with different variants of your email’s structure and switch it up. You can test emails in order to see what your recipients respond by using different Subject Lines, different layouts and optimize it’s open and click-through rates. What Is A/B Testing?

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Email Marketing Ideas for Mother’s Day [Free Templates]

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Come on, admit it, she is your everything! You know it much better than us, but we are here to help you make her day, the best of her life. With Mother’s Day celebration just around the corner, you must have already been thinking about how to help your clients surprise their mothers, at least we hope you do! If you belong to the absentminded species, don’t worry we got you covered! With this article, our main goal is to help you create attractive campaigns that will drive your customers directly at the checkout of your e-shop! In ContactPigeon we believe that

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Easter: The Only Time it’s OK to Put All Your Eggs in One Basket! [Free Email Templates]

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Speaking of baskets have you checked how many baskets a.k.a  carts are abandoned in your e-shop? Do you know that in a festive period like Easter parents, godmothers, brothers, sisters and in-laws are desperately looking for this special gift for their loved ones, even the very last minute? Let’s not mention how children get so excited with colorful eggs and cute little animals, especially ducks, chickens and bunnies that are honored at this time of year. ContactPigeon is here to guide you on how to benefit from this celebration. The biggest advantage you have here is the information your clients

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The $0 Budget Guide to Build your Email Marketing Stack

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At ContactPigeon, apart from striving continuously to provide you with the best solutions to advance your email marketing and boost e-commerce sales, we are on constant search to bring you hassle free solutions to improve your marketing campaigns with a minimal budget. Our pigeons flew around to find free marketing tools for design, content development and productivity to help you build your email marketing stack. Have a look below to discover some nifty tools that will boost your marketing efforts with $0 budget! Design Discover Freepik’s exclusive content and graphic resources. With this tool, you can download free vectors, photos and icons for creating campaign

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What Are UTM Parameters and How They Help You Track Email Marketing Performance

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Where does the bulk of your website traffic come from? Do you know how much is coming from email vs. Google search or social media? Do you have any idea how much revenue each of your campaigns or social networks are bringing in? A lot of companies do not have specific ways of measuring this stuff – but it can be incredibly helpful and profitable to do so. That’s where UTMs come in. What Is a UTM Parameter? UTM stands for “Urchin Tracking Module“. It’s a term coined by Urchin Software Corporation, which was acquired by Google in 2005. Its

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6 Tips for Writing a Catchy Email Subject Line for Ecommerce

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The subject line of an email is a sentence or phrase that acts as the initial introduction to your audience. Think of it as the sexy “pick-up line”. Digital marketers and e-commerce managers, especially those early in their careers, have definitely come across the “Subject Line Dilemma” 😭 It’s commonly characterized by writer’s block with symptoms such as the intermittent state of nervousness, confusion, and frustration as you stare at that blank text field next to the label: Subject. In email marketing, the subject line determines the open rate, one of the success metrics an email campaign is judged upon. While

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Improve Email Deliverability With These 5 Simple Best Practices

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Sending emails is a great way for companies to market their businesses and bring in new customers. After all, the world is an email-obsessed place, with over 2.6 billion email users worldwide and with nearly 28% of the average person’s workday spent opening, reading and responding to emails. However, while marketing emails can be particularly effective in reaching your target audience, their potency diminishes when they can’t be delivered. According to deliverability studies, only 79% of all commercial emails get delivered. One of the most important ways to ensure that a company maximizes its email marketing efforts is to boost email

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Product Update: Introducing Custom Audiences for Facebook Ads

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We feel very proud every time our product team comes up with a new feature or improvement that makes our customers lives easier. That’s why we’re super excited to introduce the integration between ContactPigeon and Facebook, where you can now synchronize Custom Audiences for Facebook Ads! Combining your email marketing strategy with Facebook ads gives you the opportunity to create integrated marketing campaigns. You can expand the reach of your marketing message beyond customer’s mailbox and target customers throughout their digital journey especially in channels where they spend most of their time online: Social Media Facebook Ad Campaigns is a powerful

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Increase Revenue With Τhese Simple Cross-Selling Ecommerce Strategies

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In this time and age, when competition is more aggressive than ever, every company’s main target is to find ways to improve their revenue strategy and eventually find the best practices they need to focus on what works for them. Based on this experience, they got to know how to make their ecommerce successful and profitable. Many of you, if not all of you, know that driving incremental sales from a current customer costs a lot less than acquiring new ones. This article is dedicated to show you how to increase revenue by cross-selling additional products to your e-commerce customers, new and old

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That’s the E-commerce Checkout Best Practices that Convert Visitors to Customers

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It’s not an easy task setting up an e-commerce business. You have to spend time finding the perfect layout, organizing your product photos and creating gripping descriptions. So, even after all that time spent if your checkout process is confusing or seems uncertain to your customers, you will never be able to maximize conversions for your business. We have seen this getting in the way, therefore, in this blog post we have gathered some of the e-commerce checkout best practices from leading brands to give you some guidelines that will help you improve your checkout process and, as a result, increase your

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