Convince Your Boss About the Importance of E-Commerce Email Marketing

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As marketers, you constantly have to struggle in explaining the value of what you do. You have to justify all your actions and goals in ways that other departments don’t have to worry about because the results of your work are gradual and not always instant. Executives want to know the outcomes of the time and money the business has invested in various marketing tactics. In order to make a convincing case for marketing investment, you need to focus your recommendation on the ultimate results a certain strategy will generate. E-commerce email marketing is one of the tactics that gets pushed

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[New Video] ContactPigeon in a Nutshell!

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Hard Work, evolution and inspiration are some of our favorite words! All our pigeons work every day to find the best solutions for you in order to increase traffic and sales. Apart from that, we aim to constantly upgrade our platform for the best user’s experience, as we take into consideration all of our customer’s requests. In this post, we would like to present you our brand new video and how ContactPigeon can help you gather the most accurate customer’s information possible.   By using the ContactPigeon platform you can create numerous Marketing Automation Scenarios such as Browse & Cart

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How Email Marketing Can Increase Your
E-Commerce Business Profits

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If you run an e-commerce business, there’s probably a good chance that you’re using multiple marketing strategies to drive leads and increase sales. One essential marketing strategy that you should be taking advantage of is email marketing. Email marketing can help you better nurture your leads and make more sales from those leads. In fact, according to a study on email marketing by the Direct Marketing Association, the ROI of email marketing is a whopping 3,800%! If you are looking to grow your business this year, here are several ways that e-commerce email marketing can help. 1. Email Marketing Drives

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Product Update: 100+ Free Ecommerce Email Templates from ContactPigeon

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Well-well, ContactPigeon team hits again! We work relentlessly in order to bring you the latest, most user-friendly ideas to send amazing email campaigns! This month we proudly introduce our 100+ template gallery with ready-made emails for creating stunning campaigns for e-commerce (and not only..). This is a feature we’ve planned and worked on for months, so you can just imagine and maybe even feel how excited we are to finally bring it to life for you, our beloved customers 😍 Also, we added the possibility to add your Pre-Header text right from the specific field in our editor. So, no more hiding preview

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The Ultimate Guide to A/B Testing: Email Marketing for Ecommerce

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In today’s digital age, online retailers are using a huge variety of tools to market their business. Email marketing remains the most powerful tactic for reaching potential customers, especially when paired with good A/B testing, you can fine-tune your messages to drive substantial conversion results. There are multiple ways to test the efficacy of your email campaigns. You can experiment with different variants of your email’s structure and switch it up. You can test emails in order to see what your recipients respond by using different Subject Lines, different layouts and optimize it’s open and click-through rates. What Is A/B Testing?

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Email Marketing Ideas for Mother’s Day [Free Templates]

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Come on, admit it, she is your everything! You know it much better than us, but we are here to help you make her day, the best of her life. With Mother’s Day celebration just around the corner, you must have already been thinking about how to help your clients surprise their mothers, at least we hope you do! If you belong to the absentminded species, don’t worry we got you covered! With this article, our main goal is to help you create attractive campaigns that will drive your customers directly at the checkout of your e-shop! In ContactPigeon we believe that

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Easter: The Only Time it’s OK to Put All Your Eggs in One Basket! [Free Email Templates]

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Speaking of baskets have you checked how many baskets a.k.a  carts are abandoned in your e-shop? Do you know that in a festive period like Easter parents, godmothers, brothers, sisters and in-laws are desperately looking for this special gift for their loved ones, even the very last minute? Let’s not mention how children get so excited with colorful eggs and cute little animals, especially ducks, chickens and bunnies that are honored at this time of year. ContactPigeon is here to guide you on how to benefit from this celebration. The biggest advantage you have here is the information your clients

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The $0 Budget Guide to Build your Email Marketing Stack

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At ContactPigeon, apart from striving continuously to provide you with the best solutions to advance your email marketing and boost e-commerce sales, we are on constant search to bring you hassle free solutions to improve your marketing campaigns with a minimal budget. Our pigeons flew around to find free marketing tools for design, content development and productivity to help you build your email marketing stack. Have a look below to discover some nifty tools that will boost your marketing efforts with $0 budget! Design Discover Freepik’s exclusive content and graphic resources. With this tool, you can download free vectors, photos and icons for creating campaign

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What Are UTM Parameters and How They Help You Track Email Marketing Performance

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Where does the bulk of your website traffic come from? Do you know how much is coming from email vs. Google search or social media? Do you have any idea how much revenue each of your campaigns or social networks are bringing in? A lot of companies do not have specific ways of measuring this stuff – but it can be incredibly helpful and profitable to do so. That’s where UTMs come in. What Is a UTM Parameter? UTM stands for “Urchin Tracking Module“. It’s a term coined by Urchin Software Corporation, which was acquired by Google in 2005. Its

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6 Tips for Writing a Catchy Email Subject Line for Ecommerce

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The subject line of an email is a sentence or phrase that acts as the initial introduction to your audience. Think of it as the sexy “pick-up line”. Digital marketers and e-commerce managers, especially those early in their careers, have definitely come across the “Subject Line Dilemma” 😭 It’s commonly characterized by writer’s block with symptoms such as the intermittent state of nervousness, confusion, and frustration as you stare at that blank text field next to the label: Subject. In email marketing, the subject line determines the open rate, one of the success metrics an email campaign is judged upon. While

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