9 (creative) Black Friday ideas to nail your Email Marketing
Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during...
Run Marketing Automation the Amazon Way
You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off. Your website is drawing steady traffic every day, and sales are gradually growing. Only you begin to wonder – how...
14 Most Powerful Words in Email Marketing [Infographics]
You have tested the design and tweaked the “Call to Action” button repeatedly to increase engagement in your email marketing. While you are seeing an uplift in open and clicks, you are looking for more. But what more can you do?...
What You Didn’t Know About Cart Abandonment Emails?
Generally, online businesses should focus on continually analyzing their sales funnel to identify bottlenecks where customers are lost. One of the most common places to lose an interested and qualified lead is right at checkout. Many consumers...
Why Email Marketing is the Best Way to Reach Millennials [Infographics]
In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital...
How Ecommerce Can Use Predictive Analytics for Email Marketing
If you run an eCommerce business, you can’t overlook the power of email marketing. After all, studies have shown that email is 40 times more effective than social media for acquiring new customers. Also, 72% of the consumers surveyed would...
Audience Segmentation Tools: What You Need to Know
With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience segmentation tools. Audience segmentation is a simple marketing process that every company must use to reach their customers...
3 On-site Retargeting Tactics to Grow Ecommerce Sales
The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet clever way. As discussed in our first onsite retargeting blog post, on-site retargeting is as valuable as your most...
Why Marketing Campaign Automation Should Be a Part of Ecommerce Marketing?
Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its multiple benefits. Not only because it helps you integrate your Sales team with your Marketing team or because it...
Onsite Retargeting: Your Ecommerce Success Recipe
The essence of retargeting is to increase conversions, grow leads, boost revenue and simultaneously keep all your visitors satisfied. If you think this is a tall order, then keep reading. Onsite retargeting is a way to prompt a targeted message,...
Live Web Analytics: The Best Ways to Use Them and What You Need to Know
To say that the world of e-commerce is competitive is something of an understatement. Thanks largely to factors like the plethora of data, the web analytics tools, the transparency of pricing and the (relatively) low barrier of entry, new...
ContactPigeon Dynamic Segmentation is Getting a New Look
Our product team was asked to build a magic sales generating crystal ball for ContactPigeon customers. While they did not end up with a crystal ball, they did build the next best thing which is already live in your account! Our Brand New Segment...
5 Key Ecommerce Metrics you Need to Track Daily
“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William...
How to Choose the Best Marketing Automation Platform for Your Startup
If you’re running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the power of marketing automation software. Studies show that marketing automation can increase sales productivity by...
How to Write an Effective Automated Welcome Email for Ecommerce
Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect something from you. A welcome email campaign is the least you can do in order to introduce them to your brand, the products...
8 Facts About Ecommerce Marketing Automation That Will Make You Think Twice
Marketing automation usually refers to a platform with associated tools and analytics to help develop a lead nurturing strategy. In short, it enables you to automate your marketing so you can shift your energy to more cerebral tasks and strategic...
5 Tips for a Successful Cart Abandonment Email
Cart abandonment might be the Boogeyman that every e-shop is scared of but, what is it, though? When potential customers visit your site and show interest in multiple products, eventually they will add some of them to their basket. Isn’t...
6 Effective Cold Email Formulas That Increase Open Rates [Infographic]
The fate of cold emails, like cold calls, are often met with dread, shrug, and neglect. It is the most challenging of all communications for three reasons. You have no relationship with your audience, the recipients have noτ expressed interests...
What Exactly Is Email Marketing Lifecycle? A Practical Guide for E-Commerce
Engaging customers is a critical part of boosting sales. Smart marketing strategies are starting to emphasize more and more on the email marketing lifecycle, because it is usually far easier and more cost-effective to get repeat business from...
Convince Your Boss About the Importance of E-Commerce Email Marketing
As marketers, you constantly have to struggle in explaining the value of what you do. You have to justify all your actions and goals in ways that other departments don’t have to worry about because the results of your work are gradual and...